Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Monica McClure

BROOKLYN

Summary

Innovative Content Specialist with a successful background in developing and editing high-quality content across multiple platforms. Strengths include balancing creativity with analytical skills, adapting writing style to strategic goals, and utilizing SEO copywriting to drive engagement and sales. Practiced in leading full project lifecycles and known for translating technical information into compelling and engaging content.

Overview

7
7
years of professional experience

Work History

Senior Copywriter

Oracle
New York
12.2019 - 04.2022
  • Implemented B2B marketing campaigns, driving an increase in ARR.
  • Developed cross-organizational communications to simplify operations, improve user experience, gain executive endorsement, and reinforce GTM strategies.
  • Developed high-quality pitch decks, encapsulating services, timeline, contract, and software architecture.
  • Performed in-depth analysis of target audiences, market trends, and marketing best practices to guide messaging strategy for software clients.
  • Researched industry topics and wrote thought leadership pieces like white papers or blog posts.
  • Created persuasive copy to drive engagement through SEO optimization for software clients.
  • Wrote compelling headlines and body copy for a variety of marketing materials including email campaigns, brochures, ads, web pages, press releases and newsletters.
  • Analyzed performance data from past campaigns in order to optimize future initiatives.
  • Revised existing content according to changes in product features or market conditions.

Marketing Copywriter

EBay Inc
New York
12.2018 - 12.2019
  • Created compelling headlines and calls-to-action to drive user engagement and conversions.
  • Worked closely with designers, marketers, and product managers throughout the entire process from concept development through execution.
  • Composed long-form content such as blogs, webpages, newsletters, and press releases.
  • Managed a library of approved copy assets while ensuring correct usage across all departments.
  • Ensured compliance with legal regulations and accessibility guidelines when writing advertising material.
  • Presented ideas and storyboards to clients.
  • Participated in brainstorming sessions to generate ideas for new projects or campaigns.

Field Marketing Manager

VWO
New York
01.2015 - 01.2016
  • Organized promotional events and campaigns in various locations.
  • Coordinated with vendors for timely delivery of products or services at promotional events.
  • Developed innovative strategies to increase brand awareness.
  • Created content for marketing materials such as brochures, flyers, and posters.
  • Monitored competitor activities and adjusted strategies accordingly.

Education

Master of Arts - Poetry

New York University
New York, NY
05-2010

Bachelor of Arts - Creative Writing

DePauw University
Greencastle, IN
05-2008

Skills

  • B2B marketing
  • SEO optimization
  • Content strategy
  • Audience analysis
  • Copywriting techniques
  • Pitch deck development
  • Marketing automation
  • Data-driven decision making
  • Case study development
  • Creative concept development

Accomplishments

  • Author of SPD best-selling poetry collection, The Gone Thing (Winter Editions, 2023).
  • Poetry collection, Tender Data, (Birds LLC, 2015) awarded Publisher's Weekly starred review.

Affiliations

  • Creative Writing, member of Collective Task (international group of artists and poets), Poetry Workshop Instructor: Hunter College 2025 Summer Study Abroad in Greece

Timeline

Senior Copywriter

Oracle
12.2019 - 04.2022

Marketing Copywriter

EBay Inc
12.2018 - 12.2019

Field Marketing Manager

VWO
01.2015 - 01.2016

Master of Arts - Poetry

New York University

Bachelor of Arts - Creative Writing

DePauw University

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