Andrea Guiracocha Landetta
Fort Wayne,IN
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
6
6
years of professional experience
Work History
Marketing Director
Rainbowtaste
09.2022 - Current
- Developed and presented marketing plans.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Created and managed social media campaigns to increase brand engagement.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Directed trade show participation, maximizing exposure for company products and services.
- Conducted market research to identify new opportunities and target markets.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created innovative strategies to drive customer engagement.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing and Sales Manager
Mayent S.A.
08.2020 - 07.2022
- Cultivated and maintained strategic alliances with key partners and vendors.
- Optimized sales processes with streamlined customer relationship management strategies.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Facilitated business by implementing practical networking techniques.
- Recruited, interviewed and hired employees.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
- Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Managed sales promotions and marketing strategies on major social media sites.
Market Research Analyst
Pinturas Unidas S.A.
03.2018 - 07.2020
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Utilized specialized software to capture and process data.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Created and managed database of information gathered from research.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Conducted segmentation analysis to better understand target audiences, informing tailored messaging strategies that resonate effectively.
- Created and presented real-time reports on current market conditions to upper management.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Advised clients on best practices for data-driven decision making based on thorough understanding of their specific industries and competitors'' activities.
- Regularly updated management on project progress using well-structured written reports.
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
- Developed customized questionnaires for various research initiatives, ensuring relevant results were collected efficiently and accurately.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Streamlined data collection processes by implementing efficient survey methodologies.
- Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
- Collated information to interpret data for clients.
- Skilled at working independently and collaboratively in a team environment.
- Passionate about learning and committed to continual improvement.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Education
Graduate From Marketing And International Business -
Universidad De Guayaquil
Guayaquil-Ecuador03.2020
Skills
- Product Promotions
- Strategic Marketing
- Budget Forecasting
- Social Media Marketing
- Content Creation
- Campaign Planning
- Product Development
- Content Development
- Brand Promotion
- Google Analytics understanding
- Social Media Platforms
- Social Media Campaigns
- Market Tracking
- Branding
- Google Analytics
- Project Planning
- Data Analytics
- Brand Development
- Digital Marketing
- Social Media Strategy
- SEO Optimization
- Market Analysis
- Sales expertise
- Analytics and SEO
Languages
English
Professional Working
Spanish
Native or Bilingual
French
Elementary
Timeline
Marketing Director
Rainbowtaste
09.2022 - Current
Marketing and Sales Manager
Mayent S.A.
08.2020 - 07.2022
Market Research Analyst
Pinturas Unidas S.A.
03.2018 - 07.2020
Graduate From Marketing And International Business -
Universidad De Guayaquil