Monica Nordlund
Newport Beach
Summary
Dedicated leader with expertise in brand growth through data-driven strategies, and cross-functional collaboration. Proficient in project management and strategic planning, with a strong focus on optimizing marketing strategies. Committed to delivering impactful market research and strategy development for organizational success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Production Assistant
STOKED ON FISHING
Huntington Beach
09.2023 - Current
- Support international media production.
- Used YouTube Analytics and Data API to optimize thumbnails, titles, and episode planning.
- Leveraged insights to refine scripts, guide filming, and align sponsor messaging with audience interests, contributing to the team's success in growing YouTube subscriptions from 40K to 180K within a year.
- Assisted in international media production by coordinating travel logistics, managing equipment, and supporting the film crew and host to ensure smooth on-location filming.
Executive Assistant to President
Self-Employed
Newport Beach
10.2022 - Current
- Manage marketing projects, enhance organizational communication, and ensure financial management for multiple entities.
- Analyzed key growth areas and implemented targeted marketing strategies using tools like Canva and Jotform, increasing Lido Isle Men's Club (LIMC) membership from 33 to 98 within a year.
- Designed, wrote, and produced the first LIMC directory since 2000, enhancing member engagement programs.
- Coordinated monthly LIMC events to strengthen community involvement.
- Managed business finances for Cartesian Medical LLC, including writing checks and overseeing financial transactions, ensuring 100% accuracy and timely payments.
- Managed budgeting and expense tracking, identifying cost-saving opportunities to improve financial efficiency.
Assistant Manager
BLOOMINGDALE'S South Coast Plaza
Costa Mesa
01.2021 - 09.2022
- Assisted Manager at top selling Estée Lauder unit among all Bloomingdale's stores in the US.
- Achieved a 31% repeat customer rate in Beauty Cosmetics, the highest among unit sellers, by leveraging customer analytics to identify purchasing patterns and tailor product recommendations to consumer preferences.
- Leveraged sales and customer data to refine inventory management and drive targeted promotions.
Office Coordinator
CAPISTRANO DENTAL GROUP
San Juan Capistrano
07.2020 - 05.2021
- Assessed dental insurance eligibility for over 900 patients and supervised insurance billing, credentialing and transactions.
- Managed heavy daily calendaring and treatment coordination for all doctors and patients.
Sales Associate
BLUEMERCURY
San Francisco
01.2018 - 08.2019
- Top-selling sales representative at high profile downtown unit.
- Entrusted with closing responsibilities and financial reconciliation.
- Managed inventory transfers and allocation to meet store needs.
- Executed and communicated daily sales reports analysis and inventory needs to Regional Managers.
- Ensured seamless logistics & shipment management for product launches.
Education
MBA - Business Administration And Management
University of California, Irvine
Irvine, CA07-2025
Bachelor of Science - Business Administration, Hospitality Management
San Francisco State University
San Francisco, CA12.2019
Skills
- Excel proficiency (charts, pivot tables, forecasting)
- Data analytics and interpretation
- Market research and analysis
- SWOT analysis
- Presentation design (PowerPoint and Canva)
- Data API analytics
- Tableau expertise
- Retail CRM analysis
- Promotional strategies (GWP)
- Power BI proficiency
- Retail merchandising and operations
- Consumer behavior insights
- Product performance tracking
- Project management skills
- Team collaboration
- Strategic thinking abilities
- Leadership capabilities
Languages
Spanish
Native/ Bilingual
Certification
- Alteryx Data and Analytics
Timeline
Production Assistant
STOKED ON FISHING
09.2023 - Current
Executive Assistant to President
Self-Employed
10.2022 - Current
Assistant Manager
BLOOMINGDALE'S South Coast Plaza
01.2021 - 09.2022
Office Coordinator
CAPISTRANO DENTAL GROUP
07.2020 - 05.2021
Sales Associate
BLUEMERCURY
01.2018 - 08.2019
MBA - Business Administration And Management
University of California, Irvine
Bachelor of Science - Business Administration, Hospitality Management
San Francisco State University
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