MONICA NORENA
Summary
Exceptional leadership and communication skills developed through work experience in sales and banking. Proven track record of exceeding sales targets and building strong client relationships. Detail-oriented Account/ Business Development Manager with 16 years of comprehensive experience managing employer-client relationships and developing new business deals. Dedicated professional Mortgage Loan Originator with 8 years of experience, working with multicultural communities to guiding from credit education to the closing in the property.
Overview
25
25
years of professional experience
Work History
Account Manager
BIG GEYSER
04.2024 - 03.2025
- Conduct regular client visits, resulting in heightened brand loyalty and increases sales opportunity
- Execute and close all sales calls for wholesalers, supermarkets, club accounts and large stores
- Develop new business, penetrate existing accounts, and minimize lost business to achieve profitable sales growth and special objectives within assigned territory.
- Seek and qualify prospects following company account stratification goals.
- Grow existing, inactive and new accounts
- Execute all display programs to drive incremental volume on chain promotions.
- Sell incremental displays and equipment placement
- Conduct field audits and report any opportunities or issues.
Sales Consultant
SYSCO FOODS
09.2021 - 04.2024
- Develop new business, penetrate existing accounts, and minimize lost business to achieve profitable sales growth and special objectives within assigned territory.
- Seek and qualify prospects following company account stratification goals.
- Evaluate market trends and recommend products to customers, based on business needs and company goals.
- Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided.
- Participate in company functions, promotions, customer visits, and customer events.
- Review and analyze daily and weekly reports such as special-order requests, customer bid files, and sales/gross profit margin data.
- Prepare sales budgets and reports, maintain sales records, process credits, and pick-up requests, preparing sales quotes and menu suggestions, and filing reports.
Business Development Manager
COCA-COLA
08.2014 - 04.2020
- Identify sales leads and potential new customers via cold calls, in person visits, referrals from contacts and networking on social media.
- Negotiate pricing, execution, and equipment placement for on premise new customers
- Prepare contracts for new customers that include terms, price, and exclusivity
- Open new accounts and add them to the system following guidelines and contract conditions
- Responsible for the execution of all sales priorities and initiatives
- Provide a feedback loop for the department team and Director of Sales on marketplace conditions (includes competition, channel plans, pricing).
- Prepare negotiations presentations to deliver sales strategies
- Ensure customer satisfaction
- Focus on Region/Market Unit market activation initiatives and priorities
- Collaborate with the marketing team to successfully present, promote new products
Account Manager Large Store, Maspeth Sales Center
COCA-COLA
12.2008 - 08.2014
- Execute and close all sales calls for wholesalers, supermarkets, club accounts and large stores using the tools the company provides.
- Sell incremental displays and equipment placements.
- Sell in promotional programs and Customer Market Agreements and ensure dealer compliance.
- Maintain appropriate inventory levels to satisfy customers’ needs and reduce expired products.
- Sell and penetrate new products.
- Ensure accounts meet Company Merchandising Standards.
- Communicate account activities to appropriate parties. Do execution surveys for large stores.
Leader Mortgage Loan Officer
ALL AMERICAN MORTGAGE BANKERS
01.2000 - 12.2008
- Lead and train a team of five Loan Officers.
- Following up on new and existing mortgage opportunities
- Interview and assist loan applicants with the mortgage application process
- Analyze applicants’ financial status, credit, and property evaluations to determine feasibility of granting loans
- Obtain and evaluate pertinent documents including credit reports, sell contracts, appraisals, taxes, Titles, Home Inspections, income, etc.
- Achieve preset production goals Sold mortgages including new purchase, refinance, home equity lines of credit, and government sponsored loans
- Oversee and ensure completion of all mortgage loan applications
- Sound knowledge of FHA, VA and USDA guidelines
- Communicate and coordinate closings with attorneys, Real Estate Brokers, Title Companies and Clients
Education
Associate of Arts - Industrial Engineering
JAVERIANA UNIVERITY
Cali, Colombia01.1996
Skills
- Fluent in English and Spanish
- Proficient in Microsoft Office
- Expertise in MRE and SFA/CRM
- Margin Minder proficiency
- Value negotiation skills
- Client relationship building
- Negotiation skills
- Account development
- Sales strategy
- Problem solving
- Sales forecasting
- Customer service
Timeline
Account Manager
BIG GEYSER
04.2024 - 03.2025
Sales Consultant
SYSCO FOODS
09.2021 - 04.2024
Business Development Manager
COCA-COLA
08.2014 - 04.2020
Account Manager Large Store, Maspeth Sales Center
COCA-COLA
12.2008 - 08.2014
Leader Mortgage Loan Officer
ALL AMERICAN MORTGAGE BANKERS
01.2000 - 12.2008
Associate of Arts - Industrial Engineering
JAVERIANA UNIVERITY
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