Manages a top 10 Mars Snacking account which is a $40M account with full P&L accountability, 2026 end results 7% dollar sales growth and 10% unit growth.
Achieved quarterly and annual volume targets through strategic negotiation, ROI-focused planning, and tailored presentations aligned to customer priorities.
Leading sales forecasting using data-driven tools and customer collaboration to drive accuracy and customer business planning.
Enhanced trade fund effectiveness through detailed spend analysis, ensuring compliance with company guidelines and maximizing returns on samples and promotional budgets.
Account & Territory Sales Manager
Mars Wrigley
02.2023 - 05.2025
Achieved the highest territory ROI of 2.52 in the region, surpassing the national average of 2.23, through disciplined resource allocation and strategic customer targeting.
National Horizon Award recipient for Overall Full Year Sales Achievement (2023) and Elevation Award (Q2 & Q3 2024).
Conducted monthly district manager presentations to present new item opportunities, secure prime placements, and enhance sell-through of current products.
Senior Omniretail Manager
Unilever
12.2021 - 02.2023
Led sell-in presentations and negotiations, achieving 16% business growth and influencing high-stakes purchasing decisions through compelling, evidence-based selling strategies.
Built and maintained relationships with key decision-makers including owners, buyers, and category managers through weekly meetings and quarterly joint business planning, enhancing collaboration and strategic alignment.
Initiated and led internal cross-functional projects with marketing, supply chain, finance, and e-commerce, improving response to customer issues and fostering a unified approach.
Key Account Manager
Unilever
04.2019 - 11.2021
Developed strong relationships with key clients to enhance customer satisfaction.
Coordinated product launches and promotional activities for strategic accounts.
Spearheaded import of Unilever International food products to meet diverse community needs and capture new market opportunities.
Key Account Executive
Unilever
02.2017 - 04.2019
Developed strategies to optimize product range, availability, and in-store visibility, achieving highest Perfect Store Awards for 3 consecutive quarters (Q3 2018 - Q1 2019).
Collaborated with cross-functional teams to align strategies and drive sales growth.
Led team of 20 merchandisers to ensure flawless in-store execution across defined geography, enhancing territory management and field leadership skills.
Education
Bachelor of Science - Tourism Management
University of the Philippines Diliman
Quezon City, Philippines
03-2016
Skills
Client management
Sales forecasting
Negotiation strategies
Trade fund management
Promotional effectiveness
Trend analysis
Profit accountability
Summary Objective
Results-driven Sales Manager with 10+ years of progressive account management and territory sales experience across multinational consumer goods companies. Seeking to transition into pharmaceutical sales, where clinical expertise and relationship-driven selling translate directly into improved patient outcomes.