Monica Piazza
Lutz
Summary
Strategic Associate Media Director looking to tackle new responsibilities in media. Over 13 years of experience helping clients establish media goals and launching new advertising campaigns. Knowledgeable of digital, social and traditional media.
Overview
15
15
years of professional experience
Work History
Associate Media Director
Horizon Media, Inc
03.2022 - 11.2023
- Translated client goals into strategic, audience led media solutions that grew the client’s brand and ensured strategic consistency across all elements of plan development and implementation.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- YoY saw a 20% improvement in ROI and effectiveness
- Successfully managed budgets of $100+ million-dollar yearly media budget, including the allocation of funds across media channels.
- Assisted senior leadership in managing all aspects of operations.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Led teams of up to 5 personnel, supervising daily performance as well as training and improvement plans.
Senior Marketing Manager
Tampa General Hospital
02.2021 - 03.2022
- Established and managed comprehensive healthcare marketing strategies to achieve key business goals and objectives for assigned service lines and programs.
- Successfully navigated the re-branding initiative for high priority service line communication and tracking of all operational initiatives.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Developed ROI and measurement plan to support the evaluation of campaign success through an omni-channel analytics platform.
- Analyzed industry trends and benchmarked competitors to inform marketing strategies.
Media Planning Supervisor
22squared
03.2010 - 01.2021
- Led the development of sales-driving media plans across a variety of digital and traditional media channels to meet or exceed client objectives from planning through implementation of plans
- Used data and analytics to identify campaign successes and opportunities while adjusting content plan to optimize for assigned KPIs
- Analysis resulted in a two-fold increase in campaign performance year over year (incl. media efficiencies and brand awareness lift)
- Worked closely with project managers to create project work scopes and schedules.
- Mentored and supported planners within the department to create strong workplace culture.
- Collaborated with company leaders to support consistency and best practices in providing POVs and education to the client.
Marketing Associate
Big Dawg Crating and Logistics
03.2009 - 03.2010
- Spearheaded market strategy and identified business development opportunities, increasing the client base 200% in six months and monthly revenues 10% over the previous year
- Negotiated contracts, provided product quotes, and managed 20 shipping orders per week that varied in size from one to ten crates valued at $800 - $1,500 per crate
- Oversaw marketing for new business opportunities, including public relations, direct mail pieces, presentations, and sales training
Education
Master of Arts - Business
University of Florida
Gainesville, FLBachelor of Science - Marketing
University of Florida
Gainesville, FLSkills
- Multi-channel marketing background
- Strategic planning
- Key relationship management
- Brand management
- Project & Budget management
- Leadership skills
- Communication skills
- Problem-solving skills
- Critical thinking
- Analytical skills
- Interpersonal skills
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Associate Media Director
Horizon Media, Inc
03.2022 - 11.2023
Senior Marketing Manager
Tampa General Hospital
02.2021 - 03.2022
Media Planning Supervisor
22squared
03.2010 - 01.2021
Marketing Associate
Big Dawg Crating and Logistics
03.2009 - 03.2010
Master of Arts - Business
University of Florida
Bachelor of Science - Marketing
University of Florida
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