Monica Prieto
Arlington,TX
Summary
Results-driven digital marketing professional with 5+ years of experience in the D2C retail sector. Skilled in analyzing market trends to develop engaging social campaigns, build strategic affiliate and creator partnerships, and curate impactful content that strengthens brand voice and with marketing objectives in mind. A passion for fostering authentic relationships, promoting cross-functional collaboration, and driving measurable results in dynamic environments. Known for strong problem-solving skills, adaptability, and effective communication, with a passion for continuous learning and delivering meaningful contributions that advance organizational goals.
Overview
9
9
years of professional experience
Work History
Sr. Partner Manager – Affiliate & Creator
Hip Happenings LLC
11.2022 - 10.2025
- Managed relationships with key affiliates, fostering collaboration and optimizing performance to support long-term partnerships.
- Collaborated with internal teams such as marketing, legal, finance, and product development to execute successful campaigns seamlessly.
- Negotiated contracts and commission structures to maximize profitability for both parties.
- Developed targeted promotional strategy and materials for affiliates, enhancing brand messaging and increasing conversion rates.
- Reported campaign results to partnered brands, demonstrating the success of influencer marketing initiatives through detailed data analysis backed insights.
- Developed engaging content strategies to enhance brand visibility across multiple social media platforms.
- Managed cross-channel marketing campaigns, ensuring cohesion in messaging and branding initiatives for partners like Crocs, Sony, Best Buy, Target, Ulta, Dunkin, and Step2.
- Cultivated relationships with key industry stakeholders to foster collaboration and networking opportunities.
- Increased ROI for brand partners through creative storytelling and seamless integration of brand messaging into sponsored content.
- Developed and executed promotional campaigns to drive brand awareness and sales.
Brand & Affiliate Partnership Manager
Beauty By Earth
01.2021 - 10.2022
- Fostered strategic relationships within the Health and Beauty verticals with all Influencers, Affiliates, and B2B partners to increase brand engagement and growth.
- Increased Affiliate revenue by over 100% YOY while successfully negotiating competitive CPA rates to maintain optimal profitability margins.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Acted as the main point of contact for all brand partners ranging from coordinating photoshoots and donations to sponsorships. (iHeartMedia, Habitat for Humanity, Leaping Bunny etc.)
- Drafted high converting copy for all outreach, pitches, influencer engagement, campaigns, and briefs.
- Secured earned and paid media with a variety of publishers and press partners.
- Managed all B2B partnership campaigns and community outreach to coordinate with non-profits.
- Executed paid advertising campaigns on various platforms, optimizing for better performance outcomes.
Social Media Community Specialist
Beauty By Earth
07.2020 - 01.2021
- Provided optimal customer service while nurturing
communities to drive authentic engagement, enhance brand loyalty, and support customer retention. - Managed all Influencer partnerships and outreach.
- Initiated and reported on paid partnerships and campaigns.
- Optimized response times across all social platforms to under 12 hours.
- Amplified brand voice and presence across all social platforms to elevate marketing efforts via messages, comments, ad engagement and questions.
- Created short form and static content for Instagram, TikTok, and more.
- Led initiatives to gather user-generated content, enhancing brand visibility across social media channels.
- Collaborated with cross-functional teams to align social media efforts with marketing initiatives.
Social Media Marketing Intern
The Dinosaur Park
01.2020 - 07.2020
- Spearheaded launching The Dinosaur Park’s first ever social media presence, allowing them to broaden their consumer base while also sharing pertinent information regarding the park’s location, services, hours and scheduling.
- Crafted digital marketing strategies based on client interaction and brand partnerships
- Monitored and engaged with the brand community via all digital platforms
Head Server
Mellow Mushroom
06.2016 - 07.2017
- Addressed customer service concerns while prioritizing customer satisfaction.
- Assisted with managing front of the house operations.
- Increased customer satisfaction and service quality to be promoted to head server in under 3 months.
- Enhanced communication skills and worked to establish and encourage an optimistic and friendly work environment to better suit the customer and team’s needs.
Education
Bachelor of Arts - Sociology
University of Texas
Arlington, TXSkills
- IRM (GRIN, Aspire, Dovetale/Shopify, etc)
- Organizational skills
- Influencer Marketing
- Contract negotiation
- Campaign management and performance analytics
- Affiliate acquisition and management
- Copywriting
- Collaborative problem solving
- Adaptability and flexibility
- TikTok, Instagram, Facebook, LinkedIn, and more
- Content planning and creation
- Marketing campaign development
Timeline
Sr. Partner Manager – Affiliate & Creator
Hip Happenings LLC
11.2022 - 10.2025
Brand & Affiliate Partnership Manager
Beauty By Earth
01.2021 - 10.2022
Social Media Community Specialist
Beauty By Earth
07.2020 - 01.2021
Social Media Marketing Intern
The Dinosaur Park
01.2020 - 07.2020
Head Server
Mellow Mushroom
06.2016 - 07.2017
Bachelor of Arts - Sociology
University of Texas
Volunteer Work
Make a Wish Foundation, Promise House DFW, Dallas Zoo