Work History
Education
Skills
Certification
Accomplishments
Affiliations
Work Availability
Quote
Timeline
Summary
Websites
Software
Overview
Languages
Generic

Monica Smith

Frederick,MD

Work History

Senior Fair Consultant

Scholastic
Frederick, MD
08.2025 - Current
  • Key leadership role, setting the strategic direction for driving annual recurring revenue, fostering high-level relationships with schools and districts, and leading company-wide initiatives that maximize operating income.
  • Top Dog - Presidential Sales Award Winner for FY25-$3.2 million across Virginia and North Carolina school district territories
  • Deep expertise in the education sector, exceptional relationship management skills, and the ability to deliver consistent results.



Sales Fair Consultant

Scholastic
02.2023 - 08.2025
  • Conducting thorough strategy calls with customers, influencing and educating them on how to implement solutions to match their needs.
  • Developing product, merchandising, and service expertise, in order to consult customers on the best way to conduct successful events.
  • Retaining current customer base or market share by rebooking events using standard business rules.
  • Prospecting within assigned market to secure additional events by stimulating interest in additional book fairs, sold as a solution to schools’ fundraising and literacy goals.
  • Develop and expand customer relationships with each account including: school personnel, district contacts and parent organizations by understanding and meeting their needs.
  • Provide value, and ensure exceptional customer experience by delivering on commitments made.
  • Active facilitator with company employee resource groups, Black Employee Network and Women of Color in Leadership.

Store Manager

Custom Ink
Leesburg, VA
02.2022 - 11.2022
  • Accrued $490,000 in store individual sales to meet and exceed monthly sales goals Y/Y increase by 8%
  • Meet store revenue goals and customer service ratings averaging 70% and higher per quarter
  • Coached sales associates in product specifications, call coaching, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases, and other expenses to maintain quarterly budget.
  • Converted cold/warm leads using Salesforce CRM database and cold calling with new and repeat orders.
  • Actively participated in company Diversity & Inclusion group.
  • Guided our local outbound outreach program by being active in community events and chamber of commerce.
  • Monitored Store Performance, Team Satisfaction & Retention (Sales / KPIs, Overall team engagement, and team satisfaction)
  • Conducted interviews with candidates and trained hired talent and completed performance reviews

Store Sales Representative

Custom Ink
Leesburg, VA
02.2021 - 02.2022
  • Responsible for proactive sales and met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Maintained book of business sales valued at $460,000 since opening in March 2021
  • Largest sale was $160,000 with technology company kitting order
  • Partnered with company managers to plan sales strategies
  • Built close relationships with K-12, Small Businesses, Fortune 500, and Technology Companies
  • Used Salesforce database to add and maintain company leads and build book of business
  • Attended advanced training sessions and conferences to increase product knowledge and productivity.
  • Enhanced territory operations through successful cold-calling and outside networking of area business leaders and establishing favorable contracts.

Owner/Graphic Designer

MosDesigns, LLC
Frederick, MD
08.2012 - Current
  • Designs web elements, icons, logos, flyers, publications, and obituaries.
  • Volunteers for non-profits and churches in Metropolitan area to assist with design and marketing materials.
  • Gives business advice and support to start a business or get funding
  • Offers trainings/coaching to clients on programs such as Adobe Photoshop, Acrobat, InDesign, and Illustrator.

Retail Associate Manager

Famous Footwear
Sterling, VA
11.2016 - 01.2021
  • Provides in-store experiences that supports brand and exceeds customer's expectations.
  • Recruited, managed, and motivated 4-member retail team to give every guest positive and memorable experiences.
  • Coached employees, scheduled, and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Boosted stores rewards rate by maintaining 80% in customer enrollments.
  • Earned mystery shopper rate of 85% for customer satisfaction.
  • Multiplied earnings through sales goal achievement, customer service improvements, and commitment to team objectives.

Regional Marketing Coordinator

High Road School Of Washington, D.C.
Washington, DC
08.2014 - 08.2016
  • Designed printed and digital advertisements, branding and identity, digital photography, multimedia, video, editing, and social media content.
  • Assisted Community Outreach Director with marketing campaigns, writing content, and designing for website and printed materials.
  • Provided support to administration, development, implemented and evaluated use of K-12 system wide assessment programs.
  • Established vendor relationships, creating targeted mailing lists, managing invitations, and registration process, working with creative teams on presentation and advertising materials.

Graphic Design Teacher

High Road School Of Washington, D.C.
Washington, DC
08.2009 - 08.2016
  • Educated classroom sizes of 5 to 7 special needs students about design and art fundamentals to prepare them for graphic design concepts.
  • Engaged regularly in formal, ongoing professional development beyond school based in-service.
  • Supported colleagues and school by substituting for absent teachers, participating in meetings, committees and gatherings.
  • Handled publication designs and production orders for in-house school community and local clientele.

Education

Bachelor of Fine Arts - Graphic Design

Sanford-Brown College - McLean
Mclean, VA
Jul 2007 - 03.2008

Associates of Art - Digital Media

Frederick Community College
Frederick, MD
Aug 2004 - 04.2007

No Degree - Hospitality Administration And Management

Florida Atlantic University
Boca Raton, FL
Apr 2020 - 04.2020

Skills

Adobe Creative Suite

Microsoft Office Suite

Film/Editing

Photography

Teamwork/Collaboration

Salesforce/Tableau

Sales Management

Active Listening Skills

Graphic Design

Staff Training and Development

Time Management

Lead Prospecting

Relationship Building and Management

Compelling Presentations

Expertise in Cold Calling

Goal Setting

Interpersonal Communication

Strong Business Acumen

Upselling Techniques

Enthusiastic about networking

Account Management

Business Operations

Interviewing/Hiring

Meeting Facilitator

Certification

Standard Teacher (Grades 7-12) Graphic Design February 2012 to February 2017 in Washington, D.C.

Accomplishments

  • Maryland Governor's Citation Art Award | March 2004
  • Top 40 Phenomenal Women Award | Frederick, MD | March 2015
  • Proclamation from County Executive Jan H. Gardner | Frederick County, MD | 2015

Affiliations

  • Member, Groups American Institute of Graphic Arts, 2014 to 2017

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Fall seven times; stand up eight.
Japanese proverb

Timeline

Senior Fair Consultant

Scholastic
08.2025 - Current

Sales Fair Consultant

Scholastic
02.2023 - 08.2025

Store Manager

Custom Ink
02.2022 - 11.2022

Meeting Facilitator - Moderate a conversation during a team meeting virtually or in-person. Design slides with content to engage the audience.

07-2021

Store Sales Representative

Custom Ink
02.2021 - 02.2022

Retail Associate Manager

Famous Footwear
11.2016 - 01.2021

Regional Marketing Coordinator

High Road School Of Washington, D.C.
08.2014 - 08.2016

Owner/Graphic Designer

MosDesigns, LLC
08.2012 - Current

Standard Teacher (Grades 7-12) Graphic Design February 2012 to February 2017 in Washington, D.C.

02-2012

Graphic Design Teacher

High Road School Of Washington, D.C.
08.2009 - 08.2016

Bachelor of Fine Arts - Graphic Design

Sanford-Brown College - McLean
Jul 2007 - 03.2008

Associates of Art - Digital Media

Frederick Community College
Aug 2004 - 04.2007

No Degree - Hospitality Administration And Management

Florida Atlantic University
Apr 2020 - 04.2020

Summary

Dynamic professional with expertise in sales, relationship-building, design, and education.
Proven ability to drive revenue by building trust-based partnerships, understanding client
needs, and delivering strategic, value-driven solutions. Skilled in coaching, training, and
engaging diverse stakeholders to improve performance and achieve measurable results.
Combines creativity and strategic thinking to strengthen partnerships and support
sustained growth.

Websites

Software

Adobe Creative Suite

Canva

Microsoft Office Suite

Final Cut Pro

Filamora Wondershare

Salesforce CRM

Overview

17
17
years of professional experience
126
126
years of post-secondary education
2
2
Certificates

Languages

English
Native or Bilingual
Spanish
Elementary

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Monica Smith