Monica Stern-Morales

• Lead eCommerce and digital marketing team of eight direct reports, driving collaboration while maximizing efficiency
• Analyze monthly, quarterly and annual sales data and channel performance to drive action
• Work cross-functionally with creative, product, finance and sales teams to deliver on-time product launches on web and Amazon backed by omnichannel support
• Merged and restructured international teams during Tech21 acquisition, consolidating tools and resources for 23% in cost savings
• Revamped paid ads program on Google and Meta to achieve 26% YoY revenue growth and 30% in cost savings through improved targeting, campaign structure and creative
• Doubled down on influencer program with more targeted partnerships, increasing impressions by 16% and ROI by 30%
• Established and developed digital awareness and acquisition programs for third party retailers to drive brand lift and sell-through with social, influencer, advertising and web tactics

• Own and execute data-driven digital marketing strategies on search, Yelp, display, and email, as well as new and emerging channels, supporting 40+ locations and bi-monthly openings across the U.S.
• Oversee website operations and development, leading two major website redesigns and WordPress to Webflow platform migration to drive YoY traffic increases up to 60%
• Develop paid search strategies on Google to successfully achieve CPA goals, achieving a 67% improvement in efficiency across campaigns
• Pivoted Meta ads strategy to effectively drive an average of 40% incremental leads per new market, improving cost per lead by 63% YoY
• Led email and CRM migrations from Bronto to Zenoti and Zenoti to HubSpot, overseeing custom integration to support drip campaigns based on in-clinic behaviors and custom source attribution
• Launched enhanced COVID webinar and newsletter initiative, as well as virtual consults, coaching providers and clinic staff to execute during clinic closures
• Manage digital marketing specialist, website developer and reporting contractor, as well as SEO and PPC agencies

Digital Marketing Manager | LivingSocial

06/2016-06/2017

• Retained in the 2017 LivingSocial acquisition to manage, develop, and execute display and paid mobile marketing strategies for the LivingSocial brand
• Moved agency-based display strategy in-house, building LivingSocial’s first internal display program
• Collaborated with engineering, editorial and marketing teams to transition all digital programs during the acquisition, including GTM, onsite banner trafficking, and the website
• Managed ongoing optimizations and A/B testing to improve ROI and meet CPA and frequency goals
• Responsible for daily data measurement and analysis, tweaking strategies based on performance
• Managed agency and vendor relationships, constantly evaluating and launching new partnerships
• Developed and executed SEM, display and social media strategies as sole channel owner from July 2016 to July 2017
• Managed content strategy across paid and organic media as digital marketing manager, leading a team of copywriters and designers; responsible for independently re-launching inactive blog and Instagram accounts in 2016
• Significantly improved display efficiency, CPA, and transactions within one month of switching from ROAS to CPA goals

• Managed and executed content marketing strategy across the website, blog, and social channels to establish thought leadership, generate leads, and build brand awareness for a $1 billion company and the 10th largest developer in the U.S
• Managed data-driven SEO and paid media strategies for Bozzuto.com and all corporate channels, identifying, testing and analyzing new and emerging channels and tactics regularly
• Provided digital support for 200+ apartment and home communities, including managing a social media help desk and 24-hour crisis monitoring for online review channels to provide a 2-hour response time across review and social channels
• Collaborated with recruiting to build search-optimized LinkedIn presence

• Owned and executed data-driven search and social content marketing strategies for up to16 local and national clients in industries ranging from law to travel to eCommerce
• Responsible for daily, weekly and monthly data measurement and analysis, leveraging Google Analytics, MOZ and proprietary SEO software to inform search and social strategy
• Responsible for research, content creation, peer editing, implementation and reporting, working closely with web and design teams on new website builds and revamps
• Notable achievements include increasing organic leads for law firm by 40% and generating over 661 #1 rankings in one year; doubling organic leads in one year for remodeling client after taking on 4-year-old account; and increasing non branded organic traffic to travel agency website by over 115% in one year