Monica Terlouw
Aliso Viejo,US
Summary
Recently retired and equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results with a customer-centric approach. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
28
28
years of professional experience
Work History
Sr. Director, Membership & Councils/Industry Sales
Specialty Equipment Market Association (SEMA)
01.2006 - 07.2024
- Hired as the head of membership and councils. Responsible for the Association's membership growth and retention. Optimize an organization-wide initiative to ensure retention goals were met and exceeded, never dropping below an 85% retention rate, recognized as - excellent.
- Led cross-functional teams to exceed benchmarks for SEMA delivery of membership benefits to meet the needs of the diverse membership of manufacturers, retailers, wholesalers, online sellers and jobbers.
- Lead on the association's Customer Service SOP project. Implemented a 10-page best practice booklet for staff to ensure the most customer-centric interactions with members, exhibitors and vendors.
- SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.
- Oversaw the the 9 staff liaisons to the councils and networks.
- Managed budgets effectively for each council and network to ensure optimal use of resources while maintaining financial stability.
- Transferred in 2013 to events when SEMA brought the sales function of the SEMA Show in-house. Responsible for exhibitor booth, advertising and sponsorship sales for the trade-only show. It's the largest trade show in North America with over 160k professionals in attendance.
- Managed over 3 million dollars working with companies like 3M, Sherwin-Williams, Snap-on and small businesses as well that make up 80% of our exhibitors.
Advertising Sales
Petersen Publishing/EMAP
05.1996 - 12.2005
- Began as an inside sales person within the Direct Marketing Sales department. Had success increasing sales year over year resulting in a promotion to the department manager.
- Assisted in developing training materials for new hires within the Direct Marketing Sales Department, contributing to team growth.
- Mentored junior staff members, sharing best practices in advertising sales techniques to foster professional growth within the team.
- Continued Success resulted in a promotion as an outside sales representative. Managed over 2 million dollars worth of business. Relocated to NYC as the New England territory rep for sales in Motor Trend, Hot Rod and 4-Wheel & Off Road. Client list included Pirelli, McGraw-Hill and their representing agencies.
Education
High School Diploma -
Brookline High School
Brookline, MA05.1976
Some College (No Degree) - Early Childhood Special Education
Boston College
Chestnut Hill, MASkills
- Team building abilities
- Collaborative Leadership
- Excellent verbal and written communication
- Operations Management
- Sales management
- People Management
- Pipeline Development
- Experience with ACT, Salesforce CMD
- Prospecting skills
Languages
Spanish
Native or Bilingual
Timeline
Sr. Director, Membership & Councils/Industry Sales
Specialty Equipment Market Association (SEMA)
01.2006 - 07.2024
Advertising Sales
Petersen Publishing/EMAP
05.1996 - 12.2005
High School Diploma -
Brookline High School
Some College (No Degree) - Early Childhood Special Education
Boston College
Similar Profiles
Matthew AllainMatthew Allain
Skilled Laborer at SemaSkilled Laborer at Sema
Ryan DeLeonRyan DeLeon
Diesel and Air Compressor Technician at Air Specialty and Equipment CompanyDiesel and Air Compressor Technician at Air Specialty and Equipment Company
Harley ShoffnerHarley Shoffner
Specialty Gas Technician; Production Manager at Mesa Specialty Gases and EquipmentSpecialty Gas Technician; Production Manager at Mesa Specialty Gases and Equipment