Monica Terry
Houston,USA
Summary
Strategic brand and content specialist with a track record of defining brand voices and crafting cohesive messaging. Transforms concepts into audience-centric content that meets business goals. Provides structured insights and attention to detail across creative and marketing initiatives, enhancing brand communication across diverse platforms.
Overview
12
12
years of professional experience
Work History
Freelance Social Media Associate
Face IQ Aesthetics
Houston, US
07.2025 - Current
- Developed and managed full-funnel social media strategy for Face IQ Aesthetics, creating Reels, carousels, and campaign captions that boosted engagement and educated clients around seasonal service launches.
- Translated complex aesthetic treatments into digestible, on-brand content, optimizing posts for SEO and platform trends on Instagram and TikTok to maintain consistent luxe-clinical voice.
- Collaborated with ownership on brand growth initiatives, including campaign ideation and product launches, while analyzing audience data to enhance content direction.
Owner & Creative Director
Lavi & Co. Photography
US
01.2017 - Current
- Directed all brand development, visual storytelling, and content creation for a growing photography business with a 90% client return rate.
- Created 150+ personalized campaigns that enhanced client engagement via seasonal promotions, mini sessions, and storytelling-based brand shoots.
- Boosted Instagram engagement by 60% through strategic curation of imagery, Reels, and community interaction.
- Grew website traffic by 45% year-over-year through regular content updates and SEO-focused blog posts.
- Featured in My Click Magazine for editorial-style photography and storytelling; collaborated with Mater Mea and buybuyBABY on impactful family-focused campaigns.
Marketing & Brand Development Lead
Cram Crew
US
06.2021 - 08.2025
- Directed brand and marketing initiatives for integrated campaigns across social media and email, enhancing audience engagement.
- Managed content planning and publishing on Instagram and email, ensuring consistent voice and visuals that strengthened brand identity.
- Collaborated with leadership, creative teams, and external stakeholders to create actionable briefs and timelines aligned with strategic goals.
- Crafted brand storytelling through presentations, proposals, and rebranding efforts that aligned creative direction with company values.
- Established operational systems including content calendars and campaign trackers to streamline execution and improve project transparency.
Merchandising & Marketing Intern
Christina Greene Jewelry
US
01.2019 - 12.2019
- Designed and scheduled weekly social media posts that increased average engagement by 15%.
- Created product descriptions and visual content for website and Instagram, supporting a 10% increase in online conversions.
- Executed seasonal campaigns and collaborated with design team to create engaging retail displays that enhanced customer experience.
Preschool Lead Teacher
The Goddard School
Katy, US
12.2014 - 08.2016
- Planned and implemented developmentally appropriate curriculum and lesson plans aligned with early childhood education standards.
- Led classroom instruction and daily care for children and infants through age 5, supporting age-appropriate developmental milestones.
- Established safe, nurturing learning environment that complied with state licensing and health regulations, promoting children's well-being.
- Implemented positive behavior guidance and classroom management strategies, fostering emotional regulation and reinforcing daily routines.
- Observed, documented, and supported social, emotional, cognitive, and physical development.
- Engaged with parents and caregivers to discuss student progress and share developmental observations, strengthening home-school connections.
- Collaborated with teaching staff to ensure consistent care, classroom organization, and smooth daily operations.
Team Lead & Social Media Coordinator
Malia Mills
US
01.2014 - 12.2015
- Developed in-store and online marketing initiatives, resulting in 20% increase in local foot traffic.
- Wrote and distributed biweekly newsletters, securing 30% open rate and boosting client engagement.
- Led visual merchandising and client communication strategies, aligning team goals with customer loyalty initiatives.
Education
B.S. - Retailing and Consumer Science
University of Houston
Houston, TX05-2021
Skills
- Social Media
- Social Media Strategy
- Social media marketing
- Audience Engagement
- Influencer Collaboration
- Content Creation
- Copywriting
- Email Marketing
- Campaign Management
- Marketing Strategy
- SEO
- Graphic Design
- Brand Communication
- Consistent brand voice
References
- Jelisa Wiltse, 979-299-8971, jelisawiltse@gmail.com
- Samantha Castleman, 828-499-1639, Castlemansamantha@gmail.com
Timeline
Freelance Social Media Associate
Face IQ Aesthetics
07.2025 - Current
Marketing & Brand Development Lead
Cram Crew
06.2021 - 08.2025
Merchandising & Marketing Intern
Christina Greene Jewelry
01.2019 - 12.2019
Owner & Creative Director
Lavi & Co. Photography
01.2017 - Current
Preschool Lead Teacher
The Goddard School
12.2014 - 08.2016
Team Lead & Social Media Coordinator
Malia Mills
01.2014 - 12.2015
B.S. - Retailing and Consumer Science
University of Houston