Monica Villacampa

Leading a team of 8 Senior Account Executives working on Commercials and Small & Medium Businesses in Spain.

Main focus is to develop and execute a sales strategy that gains market share, exceed revenue growth quota, build high levels of customer success and drives sales skill/career development for the team, aligned to Salesforce values: Trust, Customer Success, Innovation, Giving Back, Fun, Equality, Wellness and Transparency.

Key responsibilities:

• Member of the Iberia Country Leadership Team
• Supporting Account Executives by participating and leading in client meetings and engaging other corporate resources as required
• Ongoing mentoring and development of sales team which includes recruiting, hiring and training duties
• Conducting weekly revenue forecast meetings for respective territories
• Coaching direct reports in sales strategy, pipeline management, opportunity management and career planning/development
• Reporting on sales activity and revenue forecast
• Consistently monitoring and enhancing the sales activities of the team
• Develop the Go To Market strategy for the respective territory;
• Identify hiring and competency / skills gaps in Sales team.
• Help grow and maintain a healthy regional partner ecosystem to drive sales, technology adoption, and successful deployment of Salesforce

• Manage Amazon EMEA business (50M$/Year): +20 daily stakeholders ( Senior Managers, Heads of Category Managers, Marketing, Legal and Finance)
• End to end owner for opening new business categories (Chromecast (2.5M/$) and Pixel 3, 3a (1.5M/$) across EU5
• Lead the Google business hardware expansion negotiating short and long term sales and driving the Go to Market experience (Retail promotions planning and execution, lead the business forecasting for the sector)
• Ideate and execute the first JBP with Amazon Global (US & EMEA) (Negotiated 55M$)
  Report Business Monthly Performance directly to EMEA Hardware VP

• Managed Fiat Chrysler Automotive - Biggest client in Italy (38M$/Year). YTD top growth contributor for Italy on Search +2.3M $, and second in the country (after Alitalia) for Display +1M$
• Strategic key Account Manager for FCA 5 Emerging Markets (Germany, Spain, Poland, Netherlands and Switzerland). Last deal closed for YouTube investment: 350k€ Maserati, Jeep +100k€ and Abarth +50k€ in IT and DE
• Managed 5 Account Managers (FCA Markets) and Coordinate them to design custom strategies, adopt new product solutions and scalate best practice (Mobile and Video strategy, Audience solution, Always On education)
• Mentor and trainers on Sales Bootcamp program: Trained +5k Googlers in 2 years
• CustomerGeist: IT customer success lead on the Country Plan. CG 2018 Results: Italy has reach the 84% vs 76% EMEA. 3rd position (1st. Austria, 2nd. Israel)

• Responsible for leading the ideation, development and launch of Vodafone BTC Products and Services
• Define a seamless integrated go-to-market strategy across all conventional and digital channels in the consumer space (KPI: customer rebound on Vodafone touch points)
• Commercial execution with upsell & cross sell marketing strategies to increase the customer retention across all inbound channels: 900+ Retail Stores, Inbound Call Center (Prepaid Inhouse, Outsourced), Web/App
• Monitored and analyzed Churn retention and sales performance in order to deliver the best marketing strategy

Achievements:
Global Hero Award — Garage Project
6 months project: Lead a tactical solution to design a competitive price tariff to take up again Vodafone customers.