MONICA P. LARA
Fort Lauderdale,FL
Summary
As a Senior Creative Director, I bring extensive experience in developing and executing on-air and social media strategies that drive meaningful brand impact. I specialize in creating compelling, audience-first content that resonates across platforms—helping brands build strong identities and lasting connections with their audiences.
My background combines creative vision with hands-on production expertise, including cutting-edge video editing and visual storytelling. I’ve led cross-functional teams through high-pressure projects, consistently delivering innovative campaigns on time and within budget. With a deep understanding of digital trends and audience behavior, I craft strategies that not only boost engagement but also contribute to long-term brand growth.
Known for my leadership, adaptability, and ability to unify creative efforts with business goals, I’m successful at turning complex ideas into clear, engaging narratives that get results.
Overview
28
28
years of professional experience
Work History
Sr Creative Director On-air & Social Media/YouTube Content Creator
Hemisphere Media Group
Miami, FL
09.2014 - 05.2025
- Developed and produced promotional content, including trailers, company sizzle tapes, marketing/affiliates, EPKs, and launch campaigns.
- Brainstorming and execute creative concepts, incluiding produce TikTok's, Reels, behind the scenes, summaries, and shorts for YouTube monetization.
- Provided constructive feedback on creative work to ensure brand alignment.
- Organized cross-functional teams for successful campaign content creation.
- Implemented innovative strategies to enhance brand awareness.
- Managed a diverse team of copywriters, editors, producers, and designers.
- Researched design and technology trends to maintain industry leadership.
- Evaluated new technologies and techniques to optimize workflow efficiency.
- Collaborated with internal stakeholders to establish project objectives and timelines.
- Working directly with the artist.
LEAD CREATIVE/SR. PRODUCER/COPY WRITER/PRE-EDITOR
Telemundo Network
MIAMI, FL
02.1997 - 08.2014
- Created and implemented strategies for successful project launches, such as La Reina del Sur, Sin Senos No Hay Paraíso, and El Cartel 1 and 2.
- Developed and produced promotional content, including trailers, behind the scenes, EPK, and launch campaigns.
- Reviewed scripts, storyboards, voiceovers, graphics, animations, and other elements prior to the production launch.
- Provided creative direction to ensure quality standards were met in all projects.
- Create a script for the upfront, and record directly with the artist.
- Monitored the progress of each project from pre-production through post-production phases.
Education
Master of Science - Communications
SAN MARTIN DE PORRES
Lima -Perú12-1988
Skills
- Proven ability to deliver results under tight deadlines
- Strong background in creative roles and project management
- Successful at strategically building audience engagement
- Knowledgeable in both traditional network and social media industries
- Producer and storytelling
- Works passionately while inspiring and motivating colleagues
- TikTok pre-editor
- Create content to monetize YouTube
- Multitasking abilities
Timeline
Sr Creative Director On-air & Social Media/YouTube Content Creator
Hemisphere Media Group
09.2014 - 05.2025
LEAD CREATIVE/SR. PRODUCER/COPY WRITER/PRE-EDITOR
Telemundo Network
02.1997 - 08.2014
Master of Science - Communications
SAN MARTIN DE PORRES
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