MONICA R. DICKSON
Broomfield,CO
Summary
Professional marketing communications expert prepared for global roles. Proven track record in driving strategic initiatives, managing comprehensive campaigns, and enhancing brand visibility. Strong focus on team collaboration, achieving results, and adapting to changing needs. Skilled in digital marketing, content creation, and public relations. Recognized for reliability and leadership qualities.
Overview
12
12
years of professional experience
Work History
GLOBAL MARKETING COMMUNICATIONS MANAGER/COPYWRITER
BOA Technology
Denver, Colorado
01.2022 - Current
- Lead global marketing strategies that amplify brand visibility and drive engagement across international markets, resulting in enhanced audience reach and an estimated 15-20% improvement in brand recognition.
Oversee and refine global copy for campaigns, platforms, and training materials, ensuring alignment with brand tone and consistency across regions, resulting in cohesive messaging across all touchpoints.
Developed a comprehensive brand tone document and brand benefits messaging framework, adopted by global teams, brand partners, and retailers, to strengthen brand identity and foster unified storytelling across markets.
Create multi-channel marketing materials, including press releases, articles, blogs, videos, and social media, driving an estimated 10-15% increase in audience engagement and expanding brand awareness.
Drive results-oriented digital campaigns by implementing SEO, SEM, and online advertising strategies, improving site visibility and contributing to a projected 20% growth in online traffic.
Leverage market analysis to identify trends and inform strategic adjustments, optimizing campaigns for stronger audience resonance and anticipated increases in ROI by 15-25%.
Collaborate with cross-functional teams to synchronize messaging and achieve business goals, tailoring strategies to align with regional market nuances and fostering improved alignment across departments and partners.
DIGITAL CONTENT MARKETING MANAGER
Fenix Outdoor: Fjällraven, Royal Robbins, Hanwag
Denver, Colorado
01.2021 - 01.2022
- Crafted and optimized engaging content for websites, blogs, and social media, increasing brand visibility and boosting audience engagement by 15%.
Partnered with clients to define brand voice and messaging, delivering tailored strategies that aligned with marketing goals and effectively resonated with target audiences.
Improved organic search performance by creating SEO-friendly content, achieving a 25% rise in traffic and leads.
Designed persuasive product descriptions and marketing materials that highlighted product benefits, contributing to a 30% uplift in sales.
Coordinated content production schedules across multiple channels, maintaining consistent delivery and ensuring alignment with marketing objectives.
Conducted competitive analysis and market research to inform content strategies and adapt materials to meet evolving industry trends.
DIGITAL MARKETING CONTENT MANAGER
Charlotte's Web CBD
Denver, Colorado
01.2018 - 01.2021
- Partnered with the SEO Manager to optimize website copy, driving a 15% increase in organic search traffic and enhancing search engine visibility.
- Authored engaging blog posts that boosted website traffic by 40% and increased social media shares by 25%, amplifying brand presence across channels.
- Created compelling product descriptions that highlighted benefits and drove a 25% sales increase within months of implementation.
- Ensured compliance with FDA regulations across marketing materials through routine audits, maintaining brand trust and adherence to industry standards.
- Designed and executed email marketing campaigns using A/B testing, generating 30% of weekly sales and improving customer engagement rates.
- Established and maintained a content calendar to streamline workflows, coordinate multi-channel content delivery, and ensure consistent brand messaging.
MARKETING COORDINATOR
Pharmaca Integrative Pharmacy Inc.
Boulder, CO
01.2014 - 01.2018
- Executed innovative marketing and advertising campaigns that achieved a 15% boost in sales revenue, enhancing brand performance and customer engagement.
- Managed complex projects by overseeing timelines, budgets, and resources, ensuring on-time and on-budget delivery across initiatives.
- Planned and coordinated corporate meetings and high-profile trade shows, increasing brand visibility and creating key client relationships.
- Conducted detailed market research and analysis to identify trends, driving the development and implementation of targeted marketing strategies.
ENGLISH SECOND LANGUAGE TEACHER
Adventist College Apartadó
Apartadó, Colombia, South America
01.2013 - 12.2013
- Developed and delivered engaging lesson plans customized to students' proficiency levels and cultural contexts, creating a vibrant and inclusive learning environment.
- Applied communicative and task-based teaching methods to enhance language skills, enabling measurable improvements in students' fluency and comprehension.
- Designed and administered assessments to track student progress, offering targeted feedback to optimize learning outcomes.
- Organized cultural exchange activities to foster cross-cultural understanding, enhancing language acquisition and global awareness.
Education
Bachelor of Arts - ENGLISH
University of Texas At San Antonio
San Antonio, TexasCERTIFICATION - HOLISTIC HEALTH
Institute of Integrative Nutrition
New York, NYCERTIFICATION - CERTIFIED YOGA INSTRUCTOR
CorePower Yoga
Boulder, ColoradoSkills
- Brand Storytelling
- Content Strategy
- Digital Marketing
- Cross-Functional Collaboration
- Editorial Planning
- Copywriting
- Campaign Optimization
- Adobe Creative Suite
- SEO Writing & Optimization (Yoast SEO)
- Google Analytics
- A/B Testing
- CMS Platforms (WordPress, Drupal, Magento, SquareSpace)
- Marketing Automation (HubSpot, MailChimp, Klaviyo)
- Project Management Tools (Asana, Jira, Wrike)
- Survey Tools (Qualtrics)
Websites
Timeline
GLOBAL MARKETING COMMUNICATIONS MANAGER/COPYWRITER
BOA Technology
01.2022 - Current
DIGITAL CONTENT MARKETING MANAGER
Fenix Outdoor: Fjällraven, Royal Robbins, Hanwag
01.2021 - 01.2022
DIGITAL MARKETING CONTENT MANAGER
Charlotte's Web CBD
01.2018 - 01.2021
MARKETING COORDINATOR
Pharmaca Integrative Pharmacy Inc.
01.2014 - 01.2018
ENGLISH SECOND LANGUAGE TEACHER
Adventist College Apartadó
01.2013 - 12.2013
Bachelor of Arts - ENGLISH
University of Texas At San Antonio
CERTIFICATION - HOLISTIC HEALTH
Institute of Integrative Nutrition
CERTIFICATION - CERTIFIED YOGA INSTRUCTOR
CorePower Yoga
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