Monika Arias
Miami,USA
Summary
Dynamic Community Manager and Marketing Expert with a proven track record in digital strategy, brand growth, and revenue generation. Led digital advertising campaigns that increased social media reach by 300% in under 6 months. Supervised design, copywriting, and content creation teams, coordinating daily multi-platform content production. Managed digital marketing budgets over $50,000 annually, optimizing ad spend to improve ROI. Designed and executed email marketing strategies achieving 40%+ open rates and doubling lead conversions. Implemented CRM and marketing automation tools to improve internal process efficiency. Developed SEO and content marketing strategies for blogs and websites, boosting organic traffic by 250%. Negotiated influencer collaborations generating thousands of new followers monthly. Created monthly performance reports to optimize strategies and inform leadership. Expert in brand storytelling, visual identity development, and rebranding with a strategic and creative approach. Experienced in managing accounts and campaigns across international markets, adapting content and strategies for diverse
Overview
3
3
years of professional experience
1
1
Certification
Work History
Community Manager
Law Firm
10.2024 - Current
- Created and executed digital strategies that increased the firm's visibility and credibility
- Designed engaging content and personalized campaigns to attract potential clients
- Analyzed key metrics to optimize content and improve engagement
- Managed social media, audience interaction, and brand strengthening
SOCIAL MEDIA MANAGER (Freelance)
Various Brands (Legal, Beauty, Food, Fashion)
06.2022 - Current
- Developed and executed social media strategies across multiple platforms to enhance brand visibility.
- Managed daily content creation and scheduling, ensuring alignment with marketing objectives.
- Analyzed engagement metrics to refine campaigns and improve audience targeting.
- Collaborated with cross-functional teams to integrate social media efforts with overall marketing strategies.
- Engaged with online communities, fostering relationships to boost customer loyalty and brand advocacy.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Server & Hostess
El Toro Loco Churrascaria
07.2024 - 09.2024
- Provided high-quality service in a high-traffic restaurant
- Coordinated reservations and optimized logistics to enhance customer experience
- Developed skills in personalized service and problem-solving
Beauty Advisor
Ulta Beauty
07.2023 - 01.2024
- Provided expert beauty product advice, increasing sales and customer loyalty
- Implemented upselling and cross-selling strategies, maximizing revenue
- Created social media content to promote products and trends
Sales Associate
Zara
04.2022 - 05.2023
- Provided fashion and trend advice, enhancing the customer experience
- Implemented visual merchandising strategies that increased in-store traffic
- Managed customer interactions and resolved issues in a dynamic environment
Education
Completed Coursework Towards Pre-University Program - High School
University
Skills
- Digital Advertising Campaign Management
- Social Media Growth Strategies
- Team Leadership & Cross-functional Coordination
- Budget Management & ROI Optimization
- Email Marketing Strategy & Execution
- Marketing Automation & CRM Integration
- SEO & Content Marketing Strategy
- Influencer & Brand Partnership Management
- Data Analysis & Performance Reporting
- Brand Storytelling & Visual Identity Development
- International Market Strategy Adaptation
- Content Creation & Creative Direction
- Paid Media Campaign Optimization
- Strategic Planning & Digital Strategy
Certification
Community Manager
LANGUAGES
Spanish Native
English Intermediate
WHY HIRE ME
- I don't just manage brands - I make them grow and stand out.
- I master the art of turning followers into loyal customers.
- I don't use generic strategies - I create tailored solutions for each business.
- I have a strategic and creative vision that drives measurable results.
SPORTS & ACHIEVEMENTS
Former figure skater for over 7 years, winning more than 30 awards and diplomas. This experience has strengthened my discipline, perseverance, and ability to work under pressure. It has also enhanced my creativity and strategic thinking, allowing me to apply these skills in branding and marketing strategies.
Timeline
Community Manager
Law Firm
10.2024 - Current
Server & Hostess
El Toro Loco Churrascaria
07.2024 - 09.2024
Beauty Advisor
Ulta Beauty
07.2023 - 01.2024
SOCIAL MEDIA MANAGER (Freelance)
Various Brands (Legal, Beauty, Food, Fashion)
06.2022 - Current
Sales Associate
Zara
04.2022 - 05.2023
Completed Coursework Towards Pre-University Program - High School
University
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