Multitalented Executive with over 5 years in organizational support, event planning and media strategy. Skilled at close work with senior executive team. Robust history offering content creation, logistics management, and strategic communication. Known for versatility in connecting with a wide range of individuals, from business executives to employees, facilitating effective collaboration and achieving organizational goals.
Overview
9
9
years of professional experience
Work History
Executive Assistant to SVP of Marketing/Sales
Inglewood Park Cemetery
Los Angeles, CA
07.2021 - Current
Plan and execute all internal team sales incentive trips, including destinations such as Las Vegas, Costa Rica, Cabo, and Cancun, managing logistics, agenda, budgeting, and participant coordination.
Coordinate logistics and manage administrative tasks for executive meetings and conferences.
Design and distribute marketing flyers to promote sales programs and events, ensuring alignment with branding guidelines and effective communication of incentives to internal teams.
Facilitate communication between senior executives, staff, and external stakeholders, maintaining confidentiality and professionalism.
Organize and manage the Dia de los Muertos event annually for the Inglewood community with a $70k budget, overseeing the stage program, greenroom for sponsors, sponsor gifting and payment collection.
Code credit card transactions and manage expenses for the Senior VP of Marketing, ensuring accuracy and compliance with financial guidelines to support audits.
Proficient in CRM systems, Mailchimp for email marketing campaigns, and graphic design tools Canva and Photoshop for creating marketing materials.
Demonstrate strong attention to detail, accuracy, and adherence to deadlines in all aspects of work, maintaining a high level of professionalism and integrity.
Participate in frequent communication with other administrative staff, human resources and finance department on special projects and events.
Composes, reviews, and disseminates correspondence and memorandums on behalf of the Senior Vice President.
Event Planner/ Sales & Events Manager/Social Media Strategist
L.A. Restaurant Management, Inc. KingTaco Catering
Monrovia, CA
06.2017 - 06.2020
January 2020 - June 2020 Media Strategist (COVID-19 Pandemic)
Led a strategic media campaign in collaboration with KTLA, which included a successful live on-air segment that significantly boosted brand visibility and customer engagement.
Managed digital content creation, including flyers, restaurant posters, corporate communications, and promotions.
Achieved a notable 20% increase in catering sales through innovative marketing strategies and effective client engagement.
Developed organizational systems for contracts, records, reports, and agendas to enhance documentation traceability.
October 2018 - January 2020 Sales & Events Manager
Redesigned and implemented a digital contract system for catering services, transitioning from traditional mail-based contracts to a streamlined digital process, enhancing efficiency and reducing turnaround time.
Led weekly sales target meetings with CEO to strategize and align sales goals with company objectives.
Planned, organized, and prioritized itineraries, logistics, and staff for Special Events Department.
Consulted with clients to determine objectives and requirements for meetings, conferences, and conventions.
Aligned sales strategy with brand messaging across all communication channels.
June 2017 - October 2018 Event Planner
Initiated and executed comprehensive event planning for diverse events including private artist concerts, weddings, employee appreciations, celebrity birthday parties, and barmitzvas.
Managed event budgets, logistics, vendor relationships, and onsite coordination to ensure seamless events.
Redesigned and launched the company’s catering website, implementing a digital contract system that replaced traditional mail-based contracts, improving efficiency and client satisfaction.
Inspect event facilities to ensure they meet with requirements.
Universal Banker
Bank of the West
Covina, CA
09.2015 - 06.2017
Met and exceeded sales goals by promoting bank products and services in customer interactions.
Conducted special service and account transactions for customers, including international wire transfers and placing stop payment orders.
Promoted facility security by monitoring customer behaviors and following established protocols to protect individuals and assets.
Adhered to bank and legal guidelines for reporting, loan approvals, and money handling.
Handled portfolio of customers and reviewed accounts for signs of discrepancies, fraud or non-payment issues.
Trained and coached less experienced team members in procedures, compliance standards and performance strategies.
Completed daily vault balancing, including ATM.
Managed escalations with polite service, knowledgeable support and unsurpassed professionalism to satisfy needs and protect bank reputation.
Education
Bachelor of Arts - Digital Communications and Media
California State University - Los Angeles
Los Angeles, CA
06.2016
Internship - Government Affairs
NBC Universal
01-2016
Skills
Bi-Lingual (English/Spanish)
Event Planning & Logistics
Travel & Office Administration
Expense Reporting
Calendar Management
Research and Analysis
Report Writing and Communication
Time Management and Attention to Detail
References
References available upon request.
Timeline
Executive Assistant to SVP of Marketing/Sales
Inglewood Park Cemetery
07.2021 - Current
Event Planner/ Sales & Events Manager/Social Media Strategist
L.A. Restaurant Management, Inc. KingTaco Catering
06.2017 - 06.2020
Universal Banker
Bank of the West
09.2015 - 06.2017
Bachelor of Arts - Digital Communications and Media
California State University - Los Angeles
Internship - Government Affairs
NBC Universal
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