Responsible for marketing of 122 unit residential senior living community
Generation of qualified prospective leads and professional partnerships
Collaboration with industry partners to build referral sources
Maintaining departmental budget
Maintaining daily / monthly census report
Creating Strategic Marketing Plan
Developing advertising campaigns, website maintenance, constant contact and direct mail programs
Cultivating inquiry database system, and providing guided tours to prospects, family members, and professionals
Provide education and exposure of community through expos, networking outlets, and involvement in professional collaborative projects
Care Coordinator
AMADA SENIOR CARE
01.2019 - 09.2020
Responsible for care management of over 60 clients and 100 caregivers.
Liaison between clients, families, and care team. Facilitating communication regarding current and changing care needs.
Coordination with health care providers to implement multi-disciplinary care approach.
Support client care excellence via routine care planning visits, and quality assurance reviews.
Monthly care plan updates to fulfill Long Term Care Insurance requirements.
Problem solve care and service issues with team members to tailor care to client's needs.
Partnerships with health care providers - advocating for client care and building referrals.
Responsible for on-going documentation of client care notes, care plan maintenance, and developing client specific programs.
Community Relations Director
LIVGENERATIONS SENIOR LIVING
02.2018 - 01.2019
Business development to four managed LivGenerations senior living communities.
Identified top 25 Referral Sources for each unique community.
Direct marketing to build referral sources.
Event development, coordination, and promotion.
Active in networking channels and advocacy groups to bring awareness to LivGenerations communities and programming.
Oversaw Constant Contact event campaigns and promoted programs and events through direct marketing.
Provided education and exposure of all communities through expos, networking outlets, and outside advocacy groups.
Liaison with clinical team regarding rehabilitation, hospitalization and after treatment options for residents and families.
Director of Sales and Marketing
THE STRATFORD
08.2010 - 02.2018
Responsible for marketing of 164 unit residential senior living community.
Generation of qualified prospective leads and professional partnerships.
Collaboration with industry partners through joint programming, special events, and community education - responsible for planning, implementation, and promotion.
Provide education and exposure of community through expos, networking outlets, and involvement in volunteer projects.
Developing advertising campaigns, on-going media exposure, website maintenance, constant contact and direct mail programs.
Responsible for compilation of weekly/monthly census and market activity reports.
Maintaining departmental budget, vendor payments and contracts.
Building inquiry database system and providing guided tours to prospects, family members, and professionals.
Support to Executive Director through Manger On Duty roles to include: operational needs, staffing, resident and family communications and problem solving.
Strategic collaboration with team to provide innovative care approaches.
Community Liaison
EAST VALLEY ADULT RESOURCES
06.2008 - 07.2010
Cultivating community partnerships through Business Development.
Responsible for coordination of marketing benefits provided to business partners, presentations, event sponsorship, collateral, referrals, print media, and collaborations.
Development and coordination of marketing of agency programs and services.
Responsible for branding of organizational written information, website, press releases, featured stories, and advertising.
Marketing of agency fundraising programs: Holiday Meal, Exceptional People, and Beat the Heat campaigns. Overall promotion, direct mail, volunteer recruitment, sponsorships, and donor management.
Represent agency at community events, expos, health fairs, networking groups, and professional committees
Community Marketing Director
BELLA VISTA SENIOR LIVING
12.2006 - 06.2008
Responsible for marketing of 6 acre, 200-unit residential retirement community.
Maintaining departmental budget, vendor payments and contracts.
Development of advertising campaigns, community collateral, and website.
Building professional relationships and exposure of community through networking, education, special events, and volunteer projects.
Responsible for compilation of weekly/monthly census and market activity reports.
Cultivating inquiry database system, and providing guided tours to prospects, family members, and professionals.
Marketing Representative
CHRISTIAN CARE, FELLOWSHIP SQUARE - BROWN & CENTER
03.2004 - 11.2006
Ownership change in 2004 - from LEISURE CARE to CHRISTIAN CARE
Marketing Representative
LEISURE CARE, PINES AT THE PARK
07.2001 - 03.2004
Responsible for marketing of 14 acre, 415-unit residential retirement community.
Pivotal in redesign of Marketing Department after ownership change.
Responsible for compilation of weekly/monthly census and market activity reports.
Maintenance of resident and inquiry database system, providing guided tours to prospects, family members, and professionals.
Responsible for oversight, training, and direction of resident volunteer program
Developing public relations programs, as well as special events that encourage exposure to community.
Education
Bachelor of Science - Therapeutic Recreation
Michigan State University
East Lansing, Michigan
05.1997
Certification
Spotlight - PASRS
AZ ALFA Leadership Development Training - Arizona Caregiver Certification 2016
Timeline
Sales Director
LIVGENERATIONS AGRITOPIA / CLEARWATER AGRITOPIA
09.2020 - Current
Care Coordinator
AMADA SENIOR CARE
01.2019 - 09.2020
Community Relations Director
LIVGENERATIONS SENIOR LIVING
02.2018 - 01.2019
Director of Sales and Marketing
THE STRATFORD
08.2010 - 02.2018
Community Liaison
EAST VALLEY ADULT RESOURCES
06.2008 - 07.2010
Community Marketing Director
BELLA VISTA SENIOR LIVING
12.2006 - 06.2008
Marketing Representative
CHRISTIAN CARE, FELLOWSHIP SQUARE - BROWN & CENTER