MONIQUE JACQUES

• Spearheaded social media management, achieving 561% growth in followers, demonstrating expertise in content creation and compelling copywriting across various social media platforms.
• Leveraged graphic design skills to craft engaging marketing materials, enhancing brand presence and visibility, resulting in an increase in brand recognition.
• Drove web development initiatives, creating captivating landing pages to optimize user experience, resulting in a 70% increase in website impressions.
• Devised and executed bi-weekly and monthly marketing campaigns, strategically designed to boost sales leads, resulting in a monthly lead increase of 20%.
• Managed in-house lead generation efforts, harnessing data-driven insights to identify and nurture potential leads.
• Orchestrated email marketing campaigns, increasing customer engagement.
• Led a dynamic marketing lead generation team, fostering collaboration and achieving team objectives.
• Created content and promotional materials to drive engagement and conversions.

• Worked with diverse clients, including the Dallas International Film Festival, North Texas Film Festival, Local Medical Practitioners, Triton Vape Distribution, Dallas Classic Film Fest, Argyle MedSpa, Cafe Danielle, Film Frog Marketing, designing and implementing tailored social media strategies or content creation to meet their unique objectives and drive
• Prepared detailed campaign summary reports to track key performance indicators (KPIs) and evaluate campaign effectiveness, providing actionable insights for optimization.
• Strategically engaged with online communities, expanding their reach and scaling user groups while consistently connecting with new audiences.
• Managed end-to-end social media campaigns, ensuring seamless day-to-day operations and moderating all user-generated content, maintaining a positive brand image.
• Created engaging and diverse content, including social media posts, videos, and audio content for all platforms on multiple accounts.
• Achieved significant growth on Instagram for @dallasclassicfilmfest, including a 13,471-view Instagram ad campaign with a $100 budget, reaching 9,121 accounts, and gaining 116 new followers. Overall, our social media efforts reached a total of 9,300 accounts and resulted in increased engagement, contributing to the festival's success.
• Achieved exceptional social media growth, including a 643.8% increase in LinkedIn followers in 30 days, reaching 109 followers, and a remarkable 464% surge in Instagram audience reach, reaching over 13,000 accounts, while increasing follower count by 374 and impressions by 1,435%. These achievements significantly expanded the festival's online presence and engagement.

Notable Achievements:

• Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
• Worked with graphic designers, photographers and production coordinators to develop content.
• Devised specific strategies for each clients based on goals, branding and target demographics.
• Used analytics tools like Brandwatch to follow metrics and interpret results.
• Led social strategy, social listening, influencer program assessment/management, and performance analysis, ensuring research-driven executions aligned with digital best practices for diverse consumer markets.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed a high-level social strategy for the National Hispanic Heritage Month campaign for TBS, TNT, & TruTV.
• Managed key accounts, including Four Corners Brewery & Crash Champions Collisions, while also providing expertise for clients such as Yves Rocher, Anheuser-Busch (Michelob), Warner Media, Nature Nate's, O9 Solutions, and Avocados From Mexico.

• Achieved significant improvements in click rates, follower counts, and engagement by implementing focused strategies.
• Collaborated with graphic designers, photographers, and production coordinators to create compelling content.
• Cultivated productive relationships with bloggers, online media outlets, and social media influencers to expand brand reach.
• Tailored individualized strategies for clients based on their unique goals, branding, and target demographics.
• Designed and executed social media strategies for salons and academies, optimizing online presence.
• Engaged with online communities and devised scalable growth strategies to connect with new audiences.
• Managed social media campaigns, oversaw day-to-day activities, and moderated user-generated content.
• Created engaging content, including social media posts, videos, and audio, across all platforms.
• Successfully executed multiple social media campaigns that significantly contributed to driving sales and revenue for the company. Notably, with a budget of $1,200, achieved the following results in one month:
• $20,000 in eCommerce sales, compared to $5,000 in 2019.
• $6,000 in salon gift card sales.
• A total of $26,000 in sales during the 2020 holiday season.

• Design and develop social media strategies for magazine sales, as well as, marketing & distribution of each movie release.
• Engaging with online communities and strategizing ways to scale those groups and connect with new people.
• Manage social media campaigns and day-to-day activities and moderate all user-generated content.
• Creating engaging content, such as social media posts, videos & audio, for all platforms.
• Manage the company's Social Media Coordinator to ensure press mentions, social mentions, and analytics are sent to the company.
• Worked with graphic designers, photographers, and production coordinators to develop content.
• Used analytics tools like Sprout Social to follow metrics and interpret results.
• Increased customer engagement through social media.

• Created and executed all social media strategies and campaigns
• Developed targeted paid and organic campaigns for new theatre openings, relaunches, and competitive situations.
• Created original content for SMG platforms, and managed ads to increase engagement and impressions.
• Developed monthly KPI reporting dashboard that included budget breakdown (monthly and YTD), impressions, engagement, and conversion tied to attendance, revenue, ticket sales, and food/beverage sales.
• Hosted a weekly video segment on upcoming horror films where I produced, directed, edited, and strategized how the content would be published.
• Producer of a weekly Facebook Live show that would typically result in over 10K views.
• Managed all social advertisements and weekly budgets.