Monique Smith-Sarr
Communicaitons
Las Vegas,NV
Summary
Enthusiastic Head of Public Relations with a 20-year record of shaping public opinion through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills. Other ventures include journalism, digital marketing and producing.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Public Relations Manager
UNLV - MGM
11.2021 - Current
- Enhanced client career progression by providing personalized coaching sessions tailored to individual goals and strengths.
- Developed comprehensive career plans for clients, resulting in successful job placements and promotions within their desired fields.
- Assisted clients in identifying transferable skills and effectively communicating them during interviews, leading to higher job offer rates.
- Conducted over 2,000 mock interviews with clients, improving their confidence and performance during actual job interviews.
- Social media management for both MGM & University of Nevada, Las Vegas.
Co-Anchor - Journalist
WHPR-TV
01.2016 - Current
- Enhanced viewer engagement by incorporating interactive elements and social media into broadcasts.
- Collaborated with newsroom team to develop compelling stories that resonated with target audience.
- Conducted in-depth research and 200 interviews, providing accurate and relevant information on air.
- Maintained social media presentation for show and its guests.
Covid Response Program Manager
FEMA - Support Services Group
04.2021 - 01.2022
- Improved program efficiency by streamlining processes and implementing time-saving solutions.
- Managed 100 cross-functional teams for successful project completion within deadlines and budgets.
- Enhanced project visibility with regular status updates, leading to increased stakeholder engagement.
- Developed strategic plans, setting clear objectives and achievable milestones for team.
Public Relations Specialist
Mitchell - Dentsu Agencies
01.2017 - 01.2020
- Enhanced brand visibility by executing strategic media campaigns and utilizing social media platforms.
- Secured 250 positive press coverage news stories for clients through targeted outreach and effective storytelling techniques.
- Managed crisis communications, mitigating potential damage to client reputation and restoring public trust.
- Developed compelling press materials including press releases, fact sheets, and media advisories to generate coverage for client initiatives.
Director
Hunter - Smith Consulting
01.2011 - 01.2020
- Increased company revenue by 150% by streamlining processes and implementing cost-saving measures.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed high-performing teams of 25 by providing mentorship, guidance, and opportunities for professional growth.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
Agency Accounts Executive
Google - Infinity Contact
01.2015 - 01.2017
- Increased client satisfaction by effectively managing accounts receivable and payable processes.
- Streamlined financial reporting for improved decision-making accuracy and efficiency with detailed analysis.
- Enhanced revenue generation through diligent monitoring of account balances and timely follow-up on outstanding payments.
- Reduced financial discrepancies by 80% by implementing stringent internal controls and audits to ensure accurate record-keeping.
Education Committee Executive
Ford Motor Company
01.2012 - 01.2014
- Achieved company growth 50% by implementing strategic marketing plans and business development initiatives.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Increased revenue through effective negotiation of contracts with clients and suppliers.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
Account Executive
Broadcast Music Inc.
01.2008 - 01.2010
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded music licensing sales targets consistently by 150%, identifying new business opportunities and creating customized solutions for clients.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Education
MBA - Public Policy Analysis
Central Michigan University
Mt. Pleasant 08.2023 - 05.2024
Master of Arts in Public Policy - Leadership - Public Policy Analysis
University of Nevada
Las Vegas, NV 08.2021 - 08.2023
Bachelor of Business Administration And Computer Science - Business Administration And Computer Science
Belmont University
Nashville 08.2017 - 08.2021
Skills
- Strategic Planning and Implementation
- Executive Leadership and Team Management
- Public Policy Analysis and Advocacy
- Corporate Communication and Public Relations
- Crisis Management and Response
- Business Development and Client Relations
- Records Management and Regulatory Compliance
Timeline
MBA - Public Policy Analysis
Central Michigan University
08.2023 - 05.2024
Public Relations Manager
UNLV - MGM
11.2021 - Current
Master of Arts in Public Policy - Leadership - Public Policy Analysis
University of Nevada
08.2021 - 08.2023
Covid Response Program Manager
FEMA - Support Services Group
04.2021 - 01.2022
Bachelor of Business Administration And Computer Science - Business Administration And Computer Science
Belmont University
08.2017 - 08.2021
Public Relations Specialist
Mitchell - Dentsu Agencies
01.2017 - 01.2020
Co-Anchor - Journalist
WHPR-TV
01.2016 - Current
Agency Accounts Executive
Google - Infinity Contact
01.2015 - 01.2017
Education Committee Executive
Ford Motor Company
01.2012 - 01.2014
Director
Hunter - Smith Consulting
01.2011 - 01.2020
Account Executive
Broadcast Music Inc.
01.2008 - 01.2010
References
Available upon request.
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