Marina Martinez
Arlington
Summary
Results oriented and dedicated professional with demonstrated success in general management within the hospitality industry. History of providing effective leadership with focus on total organizational coordination to efficiently manage operations, provide innovative concepts, supervise high performance teams, and oversee staff.
Executive offering years of experience, demonstrating an entrepreneurial vision in conceptualizing and delivering margin growth year-over-year. "HANDS ON" leadership skills which ignite a winning spirit among team members that result in buy in amongst the various departments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
General Manager
Comfort Inn An Suites Dallas
05.2020 - Current
- Company Overview: Shivay Enterprises Group
- Overseeing a 123 rooms hotel with the goal of maximizing the local market exposure to nature long term relationships with business and their key stakeholders.
- Implemented a business strategy using the business excellent framework to achieve 18 goals in the hotel strategic business unit score card.
- Orchestrated a sales and revenue management tactic that attained a constant 58% market penetration in REVPAR via ADR during peak periods.
- Introduced new measures in 7 departments including housekeeping, guest services and human resources which achieved an overall 4 out 5 start rating.
- Preparation of forecasts and reports as well as in the development, implementation, and monitoring of the budget.
- Resolved customer complaints and anticipated potential problems by reviewing and monitoring operational issues, business flow, and associate performance.
- Cooperated with the sales staff to discuss and implement sales strategies to improve occupancy levels and revenues.
- Created specific, measurable, achievable, realistic, and timely action plans to remedy guest service deficiencies.
- Shivay Enterprises Group
General Manager
Hampton Inn and Suites
Dallas
01.2019 - 04.2020
- Company Overview: Seva Hospitality Group
- Overseeing a 92 rooms hotel with the goal of maximizing the local market exposure to nature long term relationships with business and their key stakeholders.
- I trained, inspire and motivated employees to deliver upon 100% guest satisfaction targets.
- Working together as team, we accomplished the following: Maximization of revenues via effective identification of market and saturation gaps and successful business development with local organizations.
- Consistent achievement of target (via effective budget forecasting) to remain on track with grow plans.
- The hotel has an annual turnover of 2.6 mill.
- Increased the global operation profit in by 4% by finding new exploitation areas.
- Enhanced the stability of the team by reducing the staff turnover in a 12%.
- Manage operations and maintain facilities along with coordination between hotels within a group or area.
- Administer capital budgets and manage strategic operations of the hotel to ensure profitability and return on owner investment.
- Build the brand and reputation through dynamic marketing plans and execution.
- Seva Hospitality Group
General Manager
Country Inns & Suites and Comfort Inn
Lewisville
08.2018 - 01.2019
- Ensure excellence and a unique visit for each guest at this 1.6 million, 62-room select service hotel through 12 employees.
- Manage operations and maintain facilities along with coordination between hotels within a group or area.
- Administer capital budgets and manage strategic operations of the hotel to ensure profitability and return on owner investment.
- Build the brand and reputation through dynamic marketing plans and execution.
General Manager
Holiday Inn
02.2017 - 01.2018
- Company Overview: International Hotel Group
- Oversaw operations and maximized profitability to 4.5 million.
- 275 room hotel property with 1.5 million in food and beverage revenue through 45 culturally diverse personnel.
- Managed catering and business operations.
- Devised and implemented key strategies to ensure each guest had an exceptional experience.
- Administered annual operating budgets.
- Developed and executed marketing strategies to cultivate the brand.
- International Hotel Group
General Manager
Universal Palms Hotel
11.2014 - 10.2017
- Opened, organized and staffed this 200 room property (3540 team member).
- $800,000. Room revenue increase 2012 vs. 2011 ($1.963 mil gross room revenue).
- $700,000. Room revenue increase 2013 vs. 2012 ($2.665 mil gross room revenue).
- $510,000. Room revenue increase 2014 vs. 2013 ($3.175 mil gross room revenue).
- $626,000. Room revenue increase 2015 vs. 2014 ($3.801 mil gross room revenue).
- Responsible for the daily operations and coordination between the front desk and housekeeping of this three-star hotel in Pompano Beach consisting of 196 rooms.
- Maintained an average position of '55th out of 135 hotels in Fort Lauderdale' on Trip Advisor.
- Supervised and delegated the reservation process for accuracy and proper execution at the time of check in.
- Follow up and check all charges are accurate at the time of check out.
- Responsible for OTA Commission payment accuracy.
- Manage and dispute charge-backs.
- Supervise the needs and requests of guests are executed by the appropriate departments.
- Plan and execute daily rate discounts and offers to hit revenue goals.
- Resolve guest concerns and complaints with a customer centric approach based on guest satisfaction.
- Identify marketing trends and assisting in the development of marketing tools to hit revenue goals.
- Management of GDS/IDS/Extra-net.
- Supervise and maintain the interface between Siteminder and OTA's/Extra-net/Roommaster.
- Manage social media communication.
- Responsible for recruiting, hiring, and staff evaluation.
- Trained new staff to deliver superior guest services.
- Managed and prepared payroll.
- Cash control management.
Assistant Manager
Madras Restaurant
09.2012 - 10.2013
- Manage daily operations.
- Inventory management and ordering.
- Control food costs.
- Staff training and evaluation.
- Cash control Management.
- Guest services.
- Event planning and catering.
Education
Law Degree - BUSINESS
International University SEK
Quito, ECBachelor's - Commerce
Ecuador Liceo Policial
15 HOURS CERTIFICATION - HOSPITALITY AND TOURISM MANAGEMENT
FLORIDA ATLANTIC UNIVERSITY
Skills
- Revenue Management Expertise
- Certified Food Safety Manager
- Ensuring Guest Satisfaction
- Identifying Market Trends
- Facility Engineering Follow-thru
- Teambuilding and Development
- Handling conflict resolutions
- Recruiting and Hiring qualified associates
- STR report analysis
- Financial and Budgetary Goal Attainment
- Measuring, analyzing, and communicating property performance
- Training
- Inventory
- Operations
- Payroll
- Scheduling
- Business Management
- Facilities Management
- Restaurant Management
- Revenue Management
- Management
- Computer Networking
- Food Safety
- Event Planning
- Supervising Experience
- Military Experience
- Catering
- Guest Services
- Profit & Loss
- Social Media Management
- Hospitality Management
- Hotel Experience
- Hotel Management
- Hospitality Experience
- Recruiting
- Sales Management
- Labor Cost Analysis
- Merchandising
- Pricing
- Legal Drafting
- Forecasting
- Budgeting
- Human Resources
- Events Management
- Operations Management
- Legal Research
- IDS
- Network Firewalls
- Negotiation
- Business Development
- Leadership Experience
- Customer Service
- Microsoft Office (10 years)
- Computer Skills (10 years)
- Manufacturing
- Management Experience
- Financial Management
- Process Improvement
- Strategic Planning
- Active Directory
Certification
- Food Safety Manager, 01/01/17, 01/31/19
- CPR/First Aid, 08/01/19, 08/31/20
- Pool Operators, 08/01/19, 08/31/20
Awards
TripAdvisor Best Customer Service Award, 07/01/16
References
Cayetano Bastidas, Universal Palms Hotel, 954-681-9286, Jeff Martin, Universal Palms Hotel, 305-879-0172, Lucy Mall, Universal Palms Hotel, 415-509-5828, Jason Boswell, Agent F.B.I. US Gov, 561-870-5561, Carlos Fernandez, Administration City of Louisville, 786-505-0924, Grant Crosslin, Regional Director Operations Radisson, 708-415-0701, Eddie Segura, Fedex, 954-829-8298, Ryan Londono, Aldi Sur, 954-464-6041, Andrew Carrillo, Rick Case Honda, 786-385-1606, Brent Johnson, Dallas Police Department, 214-934-5885
Additional Information - Driver License
Florida Driver License
Personal Information
Willing To Relocate: Anywhere
Timeline
General Manager
Comfort Inn An Suites Dallas
05.2020 - Current
General Manager
Hampton Inn and Suites
01.2019 - 04.2020
General Manager
Country Inns & Suites and Comfort Inn
08.2018 - 01.2019
General Manager
Holiday Inn
02.2017 - 01.2018
General Manager
Universal Palms Hotel
11.2014 - 10.2017
Assistant Manager
Madras Restaurant
09.2012 - 10.2013
Law Degree - BUSINESS
International University SEK
Bachelor's - Commerce
Ecuador Liceo Policial
15 HOURS CERTIFICATION - HOSPITALITY AND TOURISM MANAGEMENT
FLORIDA ATLANTIC UNIVERSITY
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