Monte Green

• Spearheaded a comprehensive operational overhaul resulting in 240% revenue growth within 6 months, following the correction of over $50K in historical inventory discrepancies and full staff restructuring.
• Executed a full-scale talent redevelopment initiative, recruiting and onboarding a high-performing team while simultaneously building and mentoring leadership pipelines to support long-term performance stability.
• Reengineered inventory controls and reconciliation procedures in coordination with the Inventory Specialist and Production Facility, aligning purchasing behavior with demand forecasting models to prioritize high-margin SKUs and reduce inventory lag.
• Authored and deployed a location-wide SOP framework, streamlining workflows for compliance, auditing, customer experience, and back-end operations — resulting in zero deficiencies in state and municipal inspections.
• Introduced remote-enabled operational infrastructure through Slack and Zoom, creating collaborative Slack channels across 20+ locations for inter-store employee scheduling, real-time pricing strategy coordination, and marketing feedback loops.
• Designed and implemented a flexible labor-sharing system, allowing regional dispensaries to pool and allocate staff dynamically — significantly improving shift coverage and reducing labor overhead.
• Established and maintained formal relationships with Roslindale City Council and several community-based advocacy groups, ensuring alignment with local initiatives, expanding brand visibility, and reinforcing regulatory goodwill.
• Facilitated weekly executive-level Zoom briefings with cross-departmental stakeholders (Marketing, HR, Product Development) to refine GTM strategies, analyze sales velocity, and resolve regional bottlenecks.
• Utilized performance-driven KPIs and remote dashboards to monitor compliance, employee productivity, and customer feedback in real time — accelerating data-driven decision-making across management layers.
• Leveraged post-turnaround financial surplus to form strategic vendor partnerships and introduce new premium product lines, further increasing P&L performance and customer retention.

• Directed operational strategy and marketing execution for three high-volume nightclubs and a 1,000+ capacity event venue, overseeing venue branding, talent booking, vendor contracts, and regulatory compliance.
  
  Increased overall revenue by 38% year-over-year, through targeted P&L management, cost-control initiatives, and VIP program expansion—resulting in a net profit margin improvement from 14% to 22% across all properties.
  
  Spearheaded the rebranding of two flagship venues, introducing luxury-focused programming (VIP tables, bottle service, exclusive host rotations) that elevated brand perception and boosted average ticket value by 27%.
  
  Designed and executed omnichannel marketing strategies including CRM-driven email campaigns, paid social (Meta, TikTok), influencer partnerships, and SEO/SEM initiatives—leading to a 45% increase in online ticket sales and a 33% lift in in-venue spend per customer over 12 months.
  
  Developed bilingual (English/Spanish) campaigns to engage Latin nightlife audiences, resulting in a 19% average increase in Thursday night traffic and a consistent 24% higher bar tab average on Latin-themed events.
  
  Managed all celebrity and musical bookings, negotiated performance and appearance contracts, and coordinated with local and national PR reps—contributing to sold-out events 87% of weekends during peak season.
  
  Instituted real-time operational communication via Slack for security, bar, and event management teams, reducing incident response times by 40% and ensuring compliance with capacity and liquor regulations.
  
  Held bi-weekly strategy briefings with Kansas City PD’s nightlife liaison to address district safety, law enforcement coordination, and city council policy updates—minimizing event risk and bolstering community trust.
  
  Directed SEO optimization for staff-facing public accounts and Google Business listings, increasing bottle service inquiries by 52% and directly contributing to a 31% YoY increase in VIP sales revenue.
  
  Delivered monthly executive briefings to ownership, synthesizing campaign ROI, customer behavior analytics, bar profitability, and competitive insights to guide 6-figure reinvestment strategies and expansion planning.

Directed end-to-end operations for both recreational and medicinal cannabis programs during a period of aggressive regulatory evolution and post-COVID recovery. Maintained a zero-deficiency record with the Massachusetts Cannabis Control Commission while scaling sales, optimizing compliance, and leading large-scale facility renovations.

• Spearheaded post-COVID relaunch strategy — implemented curbside infrastructure, social distancing protocols, and digital pre-order systems to ensure service continuity under state-mandated restrictions.
• Recruited, onboarded, and trained full operational staff — including floor leads, budtenders, and medical consultants — with a focus on compliance, customer experience, and retention.
• Conducted ongoing compliance workshops to align staff with evolving CCC regulations and internal SOPs.
• Delivered month-over-month sales growth through targeted pricing strategies, localized marketing campaigns, and consistent customer engagement — despite external constraints from the pandemic.
• Designed Excel-based systems for inventory control, vendor cataloging, accessory P&L tracking, and automated reordering — reducing overstock and increasing inventory turnover rate.
• Directed digital communications infrastructure — including live chat, online menus, and omnichannel marketing — to support both in-store and curbside operations.
• Led full-scale facility remodel — served as point of contact for general contractors and oversaw planning, permitting, and execution. Held bi-weekly meetings with the zoning board, city council, and municipal police to ensure full compliance and public transparency.
• Executed community-focused marketing strategies, including bilingual campaigns, production team meet-and-greets, and partnership development with local vendors and organizations.
• Developed operational intelligence tools — including a Community Partnership Index and Vendor Contact Catalog — to support relationship management, outreach strategy, and vendor accountability.

• Oversaw end-to-end execution of four full-scale gym launches, managing operations, marketing, staffing, and vendor coordination to deliver on aggressive launch timelines across multiple markets.
• Directed pre-sale marketing campaigns for each location, achieving over 12,000 verified leads per site and averaging 3,400 memberships per 24-hour pre-sale event; exceeded 6,600 memberships within the first week post-opening.
• Drove regional leadership in personal training revenue, averaging 360 PT clients per location and $175,000 in monthly PT revenue generated directly from pre-sale conversions.
• Acted as lead liaison with general contractors during facility buildouts, ensuring compliance with all municipal zoning specifications, safety codes, and brand standards.
• Recruited, hired, and onboarded complete staff rosters — including general management, front desk, operations, and personal training departments — across all five locations.
• Coordinated equipment logistics, overseeing delivery, inspection, and final approval of all fitness systems prior to go-live, ensuring operational readiness for grand openings.
• Managed digital marketing and media teams for each site, leading social media strategy, creative direction, and earned media partnerships with local radio and news outlets.
• Developed and maintained strategic partnerships with 50+ local businesses, hosting lead-gen events and cross-promotional campaigns to boost community engagement.
• Successfully opened all five locations on time and within budget, contributing to the company’s highest-grossing regional performance during the 2019–2020 expansion cycle.

• Promoted to District Manager after consistently outperforming sales targets as Store Manager; assumed full P&L and operational oversight for five high-volume Sprint retail locations, collectively generating $12M+ in annual revenue.
• Oversaw district operations including staffing, inventory flow, floor execution, merchandising, and compliance—achieving a 31% increase in regional profitability and a 28% lift in payroll efficiency over three fiscal years.
• Led district to #1 in the Midwest for accessory and feature attachment rates for five consecutive months, with conversion rates exceeding the national benchmark by 42%, driving substantial increases in high-margin sales.
• Developed and deployed a behavioral-based sales training program focused on neuroscience-driven coaching and active learning strategies—resulting in a 24% increase in ARPC and a 19-point jump in customer experience (NPS) scores across the district.
• Implemented a multi-tiered performance incentive structure aligned to compliance, customer satisfaction, and upsell execution, increasing employee retention by 37% and raising top-performer productivity by 33%.
• Conducted bi-weekly performance audits and coaching sessions with Store and Assistant Managers; used trend and KPI analysis to implement targeted corrective strategies, driving sustained overperformance of +20–35% above quarterly goals.
• Collaborated with regional leadership to launch high-priority retail initiatives and operational pilots—including new device rollouts, upgrade programs, and CRM system enhancements.
• Managed full-cycle recruitment, onboarding, and leadership development across the district, increasing internal promotion rate by 48% and reducing external hiring costs.
• Maintained customer satisfaction scores above 94% district-wide, with select locations reaching 96–98% CSAT and consistent ranking in the top 10% nationwide for service excellence.

• Led training and development for a pod of 32 Customer Service Representatives (CSRs) per cycle, delivering comprehensive 6-week classroom instruction followed by 4 weeks of immersive on-floor simulated and live coaching to optimize sales performance.
• Conducted bi-weekly one-on-one performance reviews, including detailed call audits and personalized coaching plans, driving continuous skill enhancement and compliance adherence.
• Designed, developed, and administered all training assessments, quizzes, and certifications, ensuring rigorous evaluation standards aligned with campaign objectives.
• Authored and customized dynamic sales scripts and technical info sheets tailored to each campaign, enabling consistent execution of advanced sales techniques and product knowledge.
• Maintained an average 91% Quality Satisfaction (Q Sat) score across six training cohorts in FY12, demonstrating sustained high performance and learner engagement.
• Achieved a 22% improvement in trainee retention rate, setting the company benchmark for onboarding success in FY12.
• Assumed dual responsibility as Escalations Team Lead in FY13, overseeing issue resolution while continuing to craft sales content and technical documentation for multiple campaigns.
• Directed escalations team to attain the highest feature attachment rate company-wide, coupled with a superior 94% Q Sat score, reflecting exceptional customer experience and upsell effectiveness.

• Promoted rapidly from 1st Assistant to Store Manager within four months after co-leading the pre-opening operations of the Overland Park location, including end-to-end recruitment, onboarding, and sales floor training for the entire team.
• Personally generated $87,600 in sales between May–August 2008, setting a performance benchmark prior to assuming Store Manager role.
• Led the Overland Park store to 140% of sales plan and 187% year-over-year growth during 2009–2010, leveraging advanced sales coaching, KPI analysis, and team development strategies.
• Promoted to District Lead Trainer in January 2011; spearheaded the launch of 11 new stores across 3 states, overseeing staffing, new hire orientation, technical infrastructure setup, merchandising execution, and compliance with brand standards.
• Improved and facilitated all district-wide onboarding and leadership training for Store Managers, integrating Zumiez’s “7 Steps and Skills of Sales” methodology to ensure standardized selling practices and cultural alignment.
• Achieved 30%+ above projected sales in every new store opened under direct supervision in 2011, reflecting strategic execution, operational readiness, and sales force enablement.
• Consistently ranked in the Top 50 nationally for sales performance each year:
  #49 in 2008 despite only 4 months of eligibility
  #8 in 2009 company-wide
  #6 in 2010 company-wide

Specialization in Organization Leadership