Montroy Mabry
Rocky Mount,NC
Summary
Dynamic professional with a proven track record in boosting club attendance and artist visibility, notably with Power 104.9 WTSX FM. Expert in creative advertising and building strong client relationships, I excel in identifying target audiences and leveraging influencer partnerships. My strategic approach to sponsorship acquisition and community engagement has consistently enhanced brand awareness and performance.
Marketing professional with strong background in organizing and promoting high-energy events. Adept at creating compelling promotional strategies that drive attendance and enhance brand visibility. Valued for collaborative spirit and results-driven approach, ensuring seamless event execution and high client satisfaction.
Overview
2026
2026
years of professional experience
Work History
Club Promoter
Power 104.9 WTSX FM
- Streamlined sales process by creating easy-to-navigate online booking platforms for customers, reducing administrative workload for venue staff.
- Collaborated with venue staff to ensure optimal guest experience through attentive service and well-maintained facilities.
- Created enticing visual materials, such as flyers and posters, to effectively advertise upcoming events and promotions.
- Developed comprehensive event calendars in advance of each season, strategically positioning key dates to maximize attendance potential during peak periods throughout the year.
- Boosted club attendance by implementing strategic marketing campaigns and promotional events.
- Developed strong relationships with clients, ensuring repeat business and positive word-of-mouth referrals.
- Utilized persuasive communication skills when engaging potential clients on-site or over phone/email inquiries about hosting private events at the club.
- Regularly attended local networking events to establish new industry connections and maintain strong relationships with existing clients and partners.
- Implemented innovative promotional strategies that set the club apart from competitors in an increasingly crowded marketplace.
- Improved customer satisfaction by addressing concerns promptly and efficiently resolving any issues that arose during events or promotions.
Music Manger
The Real HMG
08.2016 - Current
- Secured sponsorship deals that generated additional revenue streams for artists while maintaining brand integrity.
- Ensured timely payment of invoices from vendors and service providers while maintaining accurate records of financial transactions.
- Spearheaded public relations efforts by managing media inquiries, press releases, and interview requests for positive coverage of artists'' work.
- Provided constructive feedback to artists during songwriting and recording processes for improved outcomes.
- Developed strong relationships with industry professionals to create networking opportunities for artists.
- Navigated complex legal issues related to contracts, copyrights, royalties, and licensing agreements to protect artists'' interests.
- Organized successful events, including concerts, showcases, and album releases, resulting in increased revenues and fan base expansion.
- Implemented effective social media strategies to increase artist visibility and foster community engagement.
- Enhanced the overall image of the artist through carefully curated visual elements such as album artwork design collaborations.
- Negotiated favorable contracts for artists, securing more opportunities for growth and development.
Radio Host
ATG Records Radioship Personnel
05.2016 - Current
- Engaged listeners through social media platforms to increase station visibility.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Adapted quickly to changing circumstances during live broadcasts, demonstrating professionalism and poise under pressure.
- Increased audience engagement by incorporating listener feedback and interactive segments in radio shows.
- Hosted music, news and entertainment segments for well-rounded radio shows.
Education
Associate of Applied Science - Music
Shaw University
Raleigh, NC06-2018
Skills
- Brand awareness
- Strong networking
- Performance analysis
- Target audience identification
- Entertainment booking
- Venue selection
- Sponsorship acquisition
- Creative advertising
- Client relationship building
- Community engagement
- Time management
- Problem-solving
- Attention to detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Media outreach
- Influencer partnerships
- Teamwork and collaboration
Languages
English
Full Professional
Timeline
Music Manger
The Real HMG
08.2016 - Current
Radio Host
ATG Records Radioship Personnel
05.2016 - Current
Club Promoter
Power 104.9 WTSX FM
Associate of Applied Science - Music
Shaw University
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