Morey Setareh
Summary
Versatile Senior Director of Business development and sales with extensive experience in life sciences industry, particularly in drug discovery, quality, and manufacturing. Hands-on leadership, process optimization skills, and a proven ability to foster enduring partnerships within and beyond organizational boundaries.
Overview
24
24
years of professional experience
Work History
Sr. Director of North America, Solution Sales Specialist
Biovia/Medidata part of Dassault Systems
San Diego, CA
07.2022 - 02.2024
- Led a team of 5 solution specialists (player-Coach) in life science digital transformation providing experimental processes and information requirement across research & Development, QA/QC and manufacturing
- Implemented lead generation campaigns focused in identifying biopharma. accounts in early research discovery and introduced AI powered software for molecular modeling and simulation
- Collaborated with Biopharma accounts for solutions based on the SaaS model to improved lead optimization utilizing advanced data- science, machine learning, cheminformatics and structural based modeling
- Implemented Quality and structural document software in clinical labs in collaboration with Medidata clinical trial team
- Worked with both professional services and R&D to provide the best laboratory solution for Biopharma, CMO and CDMO
- In 2023 became a player coach directly involved in developing new business in key accounts (Cambridge Isotope, Fuji, Catalent, Abzena, Zoetis, Ginkgo Bioworks and Pacira, BioAgilytix)
- In 2022 finished exceeded the plan by 10%
- Manage the team to enable compliance with all relevant activities in the SalesForce.com database, forecasting, opportunity tracking, and lead generation and campaign
- In 2023 finished H1 met the target and H2 finished at 96% of target.
Sr. Director of Global Marketing and North America Business development
Meridian Life Science
12.2020 - 06.2022
- Spearheaded the growth and expansion of In Vitro Diagnostic (IVD) sales in North America, achieving a year-over-year growth rate of 20%
- Facilitated the supply of Meridian raw materials to IVD companies engaged in the development of molecular and immunoassay kits
- Took charge of devising and implementing global marketing strategies to enhance overall brand presence
- Managed relationships with key customers and OEM partners
- Contributed to the successful launch of the One Meridian website
- Orchestrated marketing campaigns for new product launches, averaging two product launches per month.
President
ProSci-Inc
04.2020 - 12.2020
- Implemented operational excellence strategies across production, development, and sales/marketing functions
- Elevated custom services and direct product sales by leveraging digital marketing initiatives
- Successfully migrated Magneto to a WOO eCommerce website, enhancing accessibility through WordPress, ensuring mobile friendliness, and optimizing with Google Analytics
- Broadened major distribution agreements in both the US and Europe
- Conducted successful OEM contract negotiations with the top four global antibody companies
- Expanded OEM and licensed partnerships with the top eight companies specializing in SARS-CoV-2 reagents
- Fostered partnerships and collaborations with various In Vitro Diagnostic (IVD) companies engaged in the development of diagnostic kits for COVID-19
- Negotiate multiyear, large revenue agreement with Commercial Supply contracts key customers in the biopharma and therapeutic, life science tools, diagnostic, and national distributors
- Develop and negotiated supplier relations with global distributors and OEM partners.
Director of Global Sales Pharma, Material & Structural Division
ThermoFisher, Legacy FEI
01.2019 - 04.2020
- Delivered an impressive year-over-year revenue growth of 13%
- Secured high-value transactions, achieving revenue sales of $3 million per transaction, with the largest deal amounting to $12 million and sustaining an annual growth rate of 13%
- Orchestrated the strategic development and tactical implementation of the Microscopy business within the pharmaceutical sector
- Successfully expanded the adoption of CryoEM in nine new global pharmaceutical accounts
- Formulated the global pharmaceutical segment strategy through collaboration with business development, research and development, and business unit product marketing teams
- Conducted scientific and negotiation meetings with key stakeholders, including Chief Operating Officers, Chief Scientific Officers, Heads of Drug Discovery, VPs of Procurement, and Global Product Development.
Director of North American Protein Biology
ThermoFisher, Invitrogen
01.2017 - 01.2018
- Achieved a 6% overall growth in North American sales by successfully introducing 220 Chemiluminescent imagers to the market
- Formulated and implemented an integrated commercialization strategy tailored to each region, incorporating a meticulous metrics management process covering account visits, design sales strategy, and sales pipeline management
- Led and coordinated a team of 19 Protein Biology Field Application Specialists and Technical Sales Specialists across the United States and Canada, specializing in Immunoassay and Mass Spectrometry reagents
- Developed and maintained regionally and nationally focused sales operating plans, overseeing the execution of sales strategies, forecasting, and planning
- Managed specific sales tactics and planning that led to a remarkable 60% of the team achieving recognition in the 100% club.
Sales Leader
ThermoFisher, Invitrogen
01.2016 - 01.2017
- Achieved a substantial 12% sales growth in Molecular Biology and 7% in Protein Biology, surpassing established targets for both product lines
- Defined regional sales quotas for 11 Technical Sales Specialists (TSS) responsible for Protein Biology and Molecular Biology product portfolios
- Established and maintained accurate and timely sales forecasts while managing a robust sales pipeline
- Formulated strategies to expand customer reach into new markets, specifically targeting In Vitro Diagnostics and Biopharma sectors
- Strategically curated a high-margin portfolio of key products and services to enhance overall profitability
- Mentored and guided each Technical Sales Specialist in crafting and executing annual strategic account plans tailored for diverse markets including Academic, Pharma, Diagnostics, and Contract Research Organizations.
Director of US Sales
Pierce, Inc. (Fisher Biosciences)
01.2004 - 01.2016
- Achieved a substantial 12% sales growth in Molecular Biology and 7% in Protein Biology, surpassing established targets for both product lines
- Defined regional sales quotas for 11 Technical Sales Specialists (TSS) responsible for Protein Biology and Molecular Biology product portfolios
- Established and maintained accurate and timely sales forecasts while managing a robust sales pipeline
- Formulated strategies to expand customer reach into new markets, specifically targeting In Vitro Diagnostics and Biopharma sectors
- Strategically curated a high-margin portfolio of key products and services to enhance overall profitability
- Mentored and guided each Technical Sales Specialist in crafting and executing annual strategic account plans tailored for diverse markets including Academic, Pharma, Diagnostics, and Contract Research Organizations.
National Sales Manager
Pierce, Inc. (Perbio)
01.2002 - 01.2003
West Coast Regional Manager/Technical Account Manager
Pierce, Inc. (Perbio)
01.2000 - 01.2002
Education
Associate Senior Scientist -
Scripps Research Institute
01.1998
NIH Fellowship -
University of California-San Diego
09.1997
Ph.D. - Molecular Immunology -
University of Arizona
01.1995
Master of Science - Microbiology -
Northern Arizona University
01.1987
Skills
- Team Building and Motivation
- Key Performance Indicators
- Pipeline Development
- Data Analytics
- Thought Leadership
- Regulatory & Compliance
- Relationship Management
- Business development Revenue generation
- Customer-centric
- Strategic Direction
Timeline
Sr. Director of North America, Solution Sales Specialist
Biovia/Medidata part of Dassault Systems
07.2022 - 02.2024
Sr. Director of Global Marketing and North America Business development
Meridian Life Science
12.2020 - 06.2022
President
ProSci-Inc
04.2020 - 12.2020
Director of Global Sales Pharma, Material & Structural Division
ThermoFisher, Legacy FEI
01.2019 - 04.2020
Director of North American Protein Biology
ThermoFisher, Invitrogen
01.2017 - 01.2018
Sales Leader
ThermoFisher, Invitrogen
01.2016 - 01.2017
Director of US Sales
Pierce, Inc. (Fisher Biosciences)
01.2004 - 01.2016
National Sales Manager
Pierce, Inc. (Perbio)
01.2002 - 01.2003
West Coast Regional Manager/Technical Account Manager
Pierce, Inc. (Perbio)
01.2000 - 01.2002
Associate Senior Scientist -
Scripps Research Institute
NIH Fellowship -
University of California-San Diego
Ph.D. - Molecular Immunology -
University of Arizona
Master of Science - Microbiology -
Northern Arizona University
Similar Profiles
Abhilash KeerthiAbhilash Keerthi
R&D Developer, Cloud Operations & Security at Dassault Systems Biovia CorpR&D Developer, Cloud Operations & Security at Dassault Systems Biovia Corp
Maria AbouseifMaria Abouseif
Global Sales Leader, Growth at Medidata; Dassault Systèmes CompanyGlobal Sales Leader, Growth at Medidata; Dassault Systèmes Company
Vinayak NayakVinayak Nayak
R&D Senior Engineering Manager at MEDIDATA , Dassault SystemesR&D Senior Engineering Manager at MEDIDATA , Dassault Systemes