Summary
Overview
Work History
Education
Skills
Programs
Timeline
Generic

Morgan Alston

Summary

Detail-oriented events and project manager with expertise in account management, customer support, strategy development, and cross-functional collaboration. Versatile team player accustomed to juggling multiple events, programs, and projects simultaneously. Poised professional with exceptional interpersonal skills, composure, and communication in fast-paced and high pressure environments.

Overview

6
6
years of professional experience

Work History

Hospitality Coordinator

Resy | Restaurant Management Software
12.2023 - Current
  • Answer guest inquiries via email and live chat with empathy and understanding
  • Troubleshoot any issues relating to Resy's web platform and consumer facing application
  • Collaborate with product teams to identify bugs and expected behavior in the discovery and investigative stages
  • Increased CSAT of 5.4% YoY and 2.5% the past 120 days
  • Contributed to improving operational efficiency with 21 servicing resource requests
  • Average response time reduced by over 50% YoY

Head of Client Services & Events

Social Crucifixion | Tech Startup
Los Angeles, CA
05.2022 - Current
  • Create and implement Client Services framework, strategies, processes, and best practices
  • Provide strategic advisory and management services to clientele roster
  • Establish and meet quarterly KPIs to ensure customer satisfaction, success, retention and attraction
  • Recommend strategic pivots and solutions regarding GTM strategy and client project management as needed

Events & Experiences Manager

Picture Motion | Film & TV Marketing Agency
Los Angeles, CA
09.2021 - 05.2022
  • Created and upheld project timelines, work back schedules, and budgets
  • Produced end-to-end film screenings, webinars, workshops, and other in-person and virtual client events
  • Created pitch decks, briefings, campaign playbooks, and other client documents
  • Communicated effectively with clients, management, and third-party vendors on daily and weekly bases
  • Created and delivered post-mortem documents both internally and externally

Field Event Marketing Manager

Appian | Enterprise Software
Los Angeles, CA
03.2021 - 09.2021
  • Built overarching regional marketing strategy through integrating field events and ABM tactics
  • Designed and executed field events and programs to drive new pipeline within target and customer accounts
  • Managed end-to-end vendor contract management and overall budget allocation for the region
  • Measured and reported on event marketing ROI through MQL conversion rates and pipeline creation
  • Cleaned and formatted leads for all regional field events into CRM tool

Customer Marketing & Events Associate

Appian | Enterprise Software
McLean, VA
10.2019 - 03.2021
  • Consulted with internal stakeholders to select brands and speakers for company annual user group event, Appian World (AW), in congruence with the overarching brand strategy
  • Managed and coordinated all necessary deliverables and logistics for customer speakers
  • Collaborated with Events team to finalize run of show and programming for AW
  • Worked directly with customers for press releases, media speaking opportunities, and corporate events.
  • Created compelling and persuasive copy for numerous external-facing marketing materials

Education

Bachelor of Arts - International Studies

Virginia Tech
Blacksburg, VA
05.2015

Skills

  • Client & Project Management
  • Logistics Coordination
  • Customer Support
  • Internal & External Communications

Programs

  • Salesforce for Customer Relationship Management
  • Proficient in all of Microsoft Office Suite
  • Proficient in all of Google Suite
  • Proficient in MacOS

Timeline

Hospitality Coordinator

Resy | Restaurant Management Software
12.2023 - Current

Head of Client Services & Events

Social Crucifixion | Tech Startup
05.2022 - Current

Events & Experiences Manager

Picture Motion | Film & TV Marketing Agency
09.2021 - 05.2022

Field Event Marketing Manager

Appian | Enterprise Software
03.2021 - 09.2021

Customer Marketing & Events Associate

Appian | Enterprise Software
10.2019 - 03.2021

Bachelor of Arts - International Studies

Virginia Tech

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