MORGAN BURKE
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
7
7
years of professional experience
Work History
Director of Marketing
Ohio Grocers Association
07.2023 - Current
- Developing communications strategies to drive forward progress in public relations.
- Creating copy, images, videos, emails, and other collateral using Canva, Photoshop, WordPress, MailChimp, Premiere Pro.
- Creating and managed website
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Developed metrics and measured success in order to further penetrate marketplace.
Marketing and Communications Associate
Bancs Media (Contract)
11.2022 - 04.2023
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.
- Customized communication plans to fit target audience knowledge and level of expertise.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
Social Media Manager
NDA (Contract)
08.2022 - 12.2022
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Grew account over 35% in 4 months on TikTok and 20% on Instagram.
Reputation and Social Engagement Coordinator
Merchant Centric
07.2021 - 06.2022
- Providing continuous support to clients in online business reputation management.
- Consulted with teams on established best practices and process improvements.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Consulted with outside parties to resolve discrepancies and create expert solutions.
International Model
Toxic Model Management
04.2017 - 08.2021
- Adapted quickly to changing environments for continued professionalism under pressure.
- Understood fashion trends to accurately portray brand and client briefs.
- Modeled clothing, jewelry and other accessories.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
Social Media and Events Manager
Columbus Editorial Society
10.2016 - 07.2021
- Grew a membership based community of over 200 fashion creatives.
- Increased customer engagement through social media, while gaining 11,000 followers.
- Authorized financial transactions with vendors for event services.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Education
MBA -
The Ohio State University
Columbus, OH05.2025
Bachelor of Science - Organizational Management
Indian River State College,
Fort Pierce, Florida12.2022
Skills
- Social Media Digital Marketing
- Community Engagement
- Social Media Engagement
- Client Rapport-Building
- Website Management
- WordPress
- Canva
- Fashion Marketing
Timeline
Director of Marketing
Ohio Grocers Association
07.2023 - Current
Marketing and Communications Associate
Bancs Media (Contract)
11.2022 - 04.2023
Social Media Manager
NDA (Contract)
08.2022 - 12.2022
Reputation and Social Engagement Coordinator
Merchant Centric
07.2021 - 06.2022
International Model
Toxic Model Management
04.2017 - 08.2021
Social Media and Events Manager
Columbus Editorial Society
10.2016 - 07.2021
MBA -
The Ohio State University
Bachelor of Science - Organizational Management
Indian River State College,
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