Morgan Campbell
Mound,Minnesota
Summary
CRM Marketing Specialist with a proven record of increasing email open rates from 10% to 35% at My Healthy Beginning. Expertise in lifecycle marketing and data analysis, delivering impactful campaigns that enhance customer engagement. Thrives in fast-paced, remote working environments, providing actionable insights for improved retention.
Overview
8
8
years of professional experience
Work History
CRM Marketing Specialist
My Healthy Beginning
Minnetonka, MN
09.2022 - Current
- Executed customer communication campaigns across email and SMS channels, ensuring accurate targeting and high-quality delivery.
- Collaborated with leadership and cross-functional teams to design and execute promotional and lifecycle campaigns.
- Monitored and analyzed campaign performance, delivering actionable insights to improve engagement and retention.
- Grew the email subscriber list from 2,700 to 5,200.
- Wrote compelling copy tailored to customer segments, and utilized basic HTML to format.
- Increased average email open rates from 10% to 35%.
- Thrived in a fast-paced environment.
Ecommerce Operations Coordinator
My Healthy Beginning
Minnetonka, MN
09.2022 - Current
- Managed daily shipping and fulfillment operations.
- Maintained online store product listings, and inventory accuracy.
- Coordinated with customer support and marketing.
- Implemented workflow improvements.
- Managed an online store, generating $265K in annual sales.
Event Manager
My Healthy Beginning
Minnetonka, MN
09.2022 - Current
- Planned and executed customer-facing events.
- Coordinated with the marketing and operations teams.
- Ensured high-quality event experiences.
- Developed event budgets and monitored expenses throughout the planning process.
Client Care Coordinator
My Healthy Beginning
Minnetonka, MN
09.2021 - 10.2022
- Provided customer support through email and phone.
- Identified customer pain points.
- Maintained detailed records.
- Coordinated client appointments and managed scheduling efficiently.
Remote Transcriptionist
Freelance
01.2018 - 09.2021
- Transcribed audio content with high accuracy.
- Managed deadlines independently.
- Demonstrated strong attention to detail.
- Edited and proofread documents for grammar and punctuation errors.
Education
Bachelor of Science - Mass Communications - Advertising
Saint Cloud State University
Saint Cloud, MN05-2017
Skills
- CRM and lifecycle marketing
- Email and SMS campaign execution
- A/B testing and experimentation
- Data analysis and reporting
- Copywriting for campaigns
- Basic HTML for email editing
- Attention to detail and multitasking
- Adaptability in fast-paced environments
- Google Analytics proficiency
- Excel proficiency
- Google Sheets proficiency
- Slack communication
- Google Suite applications
- Mailchimp management
- Constant Contact usage
- Shopify platform knowledge
- WordPress development
- Canva design skills
Tools And Platforms
Google Analytics, Excel / Google Sheets, Slack, Google Suite, Mailchimp, Constant Contact, Shopify, Wordpress, Canva
Timeline
CRM Marketing Specialist
My Healthy Beginning
09.2022 - Current
Ecommerce Operations Coordinator
My Healthy Beginning
09.2022 - Current
Event Manager
My Healthy Beginning
09.2022 - Current
Client Care Coordinator
My Healthy Beginning
09.2021 - 10.2022
Remote Transcriptionist
Freelance
01.2018 - 09.2021
Bachelor of Science - Mass Communications - Advertising
Saint Cloud State University