MORGAN COPELAND
Dallas,TX
Summary
Results-driven marketing professional with over 8 years of experience in managing cross-functional marketing initiatives and partnerships in large corporate environments. Adept at serving as the primary point of contact for sales and service channel partners, ensuring their marketing needs are captured, prioritized, and effectively addressed. Proven success in developing and executing comprehensive marketing strategies, rapid response scenario planning, and educating partners on marketing plans, progress, and outcomes. Exceptional communication skills, executive presence, and a strategic mindset combined with operational excellence. Highly organized, accountable, and skilled at driving alignment and inspiring confidence among partners and stakeholders.
Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.
Overview
6
6
years of professional experience
Work History
Brand Manager/Marketing Project Manager
Capital One
07.2024 - 12.2024
- Acted as the Brand representative for a designated product, autonomously driving strategic brand marketing goals
- Led strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Auto business
- Developed creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
- Served as key liaison for and collaborate with cross-functional teams including partners from: Operations, Business Analysts, Product owners, Creative, Legal, etc.
- Collaborated with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
- Synthesized research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
- Told consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
- Facilitated the creative to execution process, gaining deep understanding of the nuances of our channel-specific executional systems, processes and procedures
- Influenced internal decision makers with formal recommendations and informal networking through excellent communication
- Acted as a steward for well-managed processes, identifying opportunity gaps where uncovered
Marketing Campaign Manager
Penske
10.2022 - 12.2023
- Led email marketing program strategy, development, and execution, resulting in a 17% increase in engagement rates and a 22% boost in conversion rates
- Managed cross-functional teams including marketing, creative, product, engineering, and analytics to deliver integrated email marketing campaigns that aligned with business objectives
- Developed and executed segmentation, testing, and deployment plans, continuously evaluating and improving performance through data-driven insights
- Distributed email build, QA, and deployment workload between team members, ensuring timely and accurate campaign launches
- Drafted creative briefs and collaborated with the internal creative team to produce compelling email content
- Built and maintained strong relationships with email vendors, ensuring high-quality service and support
- Regularly analyzed campaign KPIs and reported findings to stakeholders, leading to actionable optimizations and a 15% increase in email ROI
- Developed and maintained a robust testing roadmap, partnering with analytics teams to implement and analyze A/B and multivariate tests
- Leveraged customer segmentation and data insights to personalize email communications, addressing customer needs and pain points effectively
- Provided email best practices and standards updates to internal partners, enhancing overall email marketing effectiveness
- Implemented and optimized email automation workflows, leading to a 25% increase in efficiency and a 10% reduction in manual processes
- Utilized CRM databases for effective list management, ensuring accurate targeting and compliance with CAN-SPAM laws
- Supported multiple projects simultaneously, demonstrating strong organizational skills in a fast-paced environment
- Developed marketing automation strategies, increasing lead generation by 47% and improving lead-to-customer conversion rates by 23%
- Managed and optimized marketing automation platforms for targeted campaigns
- Designed automated workflows and lead scoring models to convert leads, increasing email open rates by 28% and clickthrough rates by 19%
- Conducted A/B testing, optimizing email elements for a 10% performance boost and reduced bounce rates by 34%
- Integrated marketing automation with CRM systems, ensuring effective lead management and reporting
- Led and mentored a team of email marketing associates, driving successful e-commerce client performance
Marketing Associate
MODintelechy
08.2021 - 09.2022
- Managed end-to-end email campaign lifecycle, including planning, content development, segmentation, scheduling, and performance tracking
- Utilized marketing automation platforms (e.g., Mailchimp, Marketo, HubSpot) to create and optimize automated email workflows, nurturing leads and increasing customer engagement
- Conducted A/B testing on subject lines, email content, and calls to action (CTAs), optimizing campaign performance and driving higher conversion rates
- Led the development of targeted email segments based on customer behavior, demographics, and engagement levels, resulting in improved personalization and higher campaign effectiveness
- Monitored email deliverability rates, managing bounce rates and unsubscribes to maintain a healthy and engaged subscriber list
- Analyzed email marketing performance metrics, such as open rates, click-through rates, conversion rates, and ROI, providing insights and recommendations for continuous improvement
- Ensured compliance with email marketing regulations (e.g., CAN-SPAM Act, GDPR) and best practices, maintaining data privacy and permission-based marketing standards
- Implemented email personalization techniques, including dynamic content and personalization tokens, to improve engagement and enhance the customer experience
- Managed the creation and optimization of email templates, ensuring consistency in branding, design, and messaging across all email communications
Marketing Project Manager
Onsemi
05.2021 - 06.2022
- Managed Multiple Client Projects: Delivered complex marketing projects for various clients, ensuring on-time, on-budget completion
- Led Cross-Functional Teams: Coordinated marketing, design, content, and development teams to execute integrated campaigns
- Risk Mitigation: Identified potential risks and developed contingency plans to prevent disruptions
- Project Planning: Defined project scope, milestones, and resource allocation using methodologies like Asana, Trello, and Jira
- Stakeholder Communication: Conducted status meetings and provided updates to ensure alignment on goals and timelines
- Budget Management: Monitored project budgets and expenses to optimize efficiency
- Vendor Coordination: Oversaw external vendors and freelancers to ensure seamless project execution
- Process Improvement: Implemented tracking, reporting, and best practices to enhance project management
- Post-Project Evaluation: Conducted evaluations to capture lessons learned and improve processes
- Simultaneous Project Management: Prioritized tasks and resources across multiple projects to meet deadlines and objectives
Marketing Associate
Ernst & Young
02.2019 - 08.2021
- Created customized marketing materials to increase product awareness.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Managed cross-functional projects, ensuring timely delivery of high-quality marketing materials.
- Showcased market successes with compelling presentations for clients.
- Enhanced social media presence with creative content and effective targeting.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Managed campaigns for various clients that consistently exceeded sales goals.
Education
MBA - Marketing
Louisiana State University
Bachelors - Communications
Louisiana State University
Skills
Marketing/Strategy Development
Cross-functional team management
Project Management
Product Management
Product Development
Campaign management
Market research
Data analysis
Team leadership
Budget management
Email campaign management
Social Media Management
A/B testing
List management
Timeline
Brand Manager/Marketing Project Manager
Capital One
07.2024 - 12.2024
Marketing Campaign Manager
Penske
10.2022 - 12.2023
Marketing Associate
MODintelechy
08.2021 - 09.2022
Marketing Project Manager
Onsemi
05.2021 - 06.2022
Marketing Associate
Ernst & Young
02.2019 - 08.2021
MBA - Marketing
Louisiana State University
Bachelors - Communications
Louisiana State University
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