MORGAN CRAWFORD

• Successfully transitioned into the role of District Sales Manger after serving as the interim Sales Manager for a period of 4 months
• Took over the team of 8 representatives at varying levels of rank and successfully guided 6/8 to deliver strong growth in T32023 and T12024
• Fostered a culture of accountability by setting clear expectations, leading by example
• Proactively created a performance-driven culture within the team, leading to maximized sales performance
• Set clear expectations and provided regular feedback
• Assessed each reps performance by analyzing performance metrics, messaging impact and call actively to identify areas of growth and development.

Accomplishments:

• 104.6 % to plan year 1 of launch
• 1 in district – New to brand prescriptions & number of prescribers year 1 of launch
• Top Branded Product Market Share Winner year 1 of launch
• National Rank – Top 14% for new to brand patient RX (out of 398 reps) year 1 of launch

Areas of Leadership:

• Selected as Interim District Manager – July 2023
• Selected as Market Access Fit lead – work w/ upper level management and Corporate Account Directors to accelerate covered script performance (reimbursed prescriptions)
• Mentored and coached an Associate Sales Representative on day to day execution as a Specialty Rep, Messaging Excellence, Business Strategy, and Routing – resulting in growth in the territory.

Accomplishments:

• Regional Rank – 14 out of 63 (top 25%) FY 2020
• National Rank – 59 out of 249 (top 25%) FY 2020
• 142 Dayvigo Target writers launch to date – (160 targets / 815 universe)

Areas of Leadership:

• Selected as the Payor Market Liaison for the Dallas District - work w/ upper level management and Corporate Account Directors to accelerate covered script performance (reimbursed prescriptions)
• Develop relationships and work with local KOL’s in Psychiatry to educate and influence behavior change among Targets – Nominated and secured a Speaker.

• Responsible for growth, increasing referring physician client base – Targeting Neurology and Psychiatry
• Specific & Important Skills: Influencing behavior change, strategy development, persuasive educational presentations, asking for the business, educational dinners, managed care landscape, ICD-10 DX / CPT Coding

Accomplishments:

• Increased referring physician client base by 60+ providers first year
• Maximize account growth through regular on-site visits – closing and asking for new patients
• Effectively and persuasively presented Neurovative Diagnostics services, increasing customer base via targeted sales strategies, and leveraging my network and relationships in Neurology
• Work with key clinical staff members regarding DX codes, ICD-10 codes, patient prior authorization, billing, and reimbursements.

• Primary account manager for $3 million in physician client base – Targeting Neurology and Psychiatry
• Specific & Important Skills: Hunter & farmer sales strategies, influencing behavior change, business plan development & execution, persuasive educational presentations, asking for the business, educational dinners, managed care landscape, ICD-10 DX / CPT Coding

Accomplishments:

• Added 57 new referring physicians 2018
• On target every quarter finishing 112% to plan 2018
• Effectively present Natus Medical Neuro-Diagnostics services resulting in an increased customer base by first year through outside sales cold calling strategies and leveraging my network in Neurology
• Worked with key clinical staff members regarding procedure codes, ICD-10 codes, patient prior authorization, billing, and reimbursement.

• Managed existing business emphasizing customer satisfaction through detailed product knowledge, by conducting market analysis, and constantly sharpening sales strategy
• Provided operations team support with problem solving and customer concerns
• Coordinated with Executive Sales Team tailoring client solutions based on cost, need and regulatory compliance
• Specific & Important Skills: account development, relationship building, negotiating, regulatory compliance, marketing events and trade shows

Accomplishments:

• Grew territory 3 years consecutively
• Over quota each year
• Exceeded sales goals and new customer penetration
• Analyzed data to reduce material costs, saving clients’ money while building customer retention
• Research and connect with prospective customers and leads, generating new markets.

• Provided support by initiating potential client contact, qualifying negotiations and coordinating product demos
• Generated and implemented cold-calling strategies
• Worked with other account managers, sales directors and pre-sales team members, refined marketing statements directed at C-Level Executives
• Brainstormed with global marketing panel on stratagems to increase international event and seminar attendance
• Specific & Important Skills: customer service, sales support, strategy development, business planning, lead development

Accomplishments:

• Top producing rep Q1, Q2, Q3 – “Most new deals sourced”
• Accountable for $8.5 million quota as part of a team improving business processes and supporting critical business strategies across the Business Application Delivery unit
• Played a key role supporting commercial and enterprise accounts across multi-state borders, with total revenue of more than $2 billion.