Morgan Cruse
Fairfield,CA
Summary
Client-experience–driven retail leader with expertise in store operations, program execution, and visual merchandising, across high-volume environments. Proven ability to drive sales performance, optimize processes, deliver brand standards, and serve as a pillar for training, client experience, and operational excellence. Strong analytical skills with a track record of improving KPIs, developing teams, and executing strategic initiatives that elevate the in-store client journey.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Store Manager
Sunglass Hut
04.2024 - Current
- Enhanced the client experience by coaching teams on selling behaviors, service standards, and in-store programs.
- Improved clienteling results by 60% by reintroducing and training the team on a client experience platform, elevating personalized service.
- Analyze KPIs to identify operational gaps and implement strategic actions that drive overall store performance and client satisfaction.
- Execute and communicate new initiatives, ensuring consistent rollout of programs and policies across the team.
Assistant Manager II
Sunglass Hut
06.2023 - 04.2024
- Co-managed a $1M+ store, supporting execution of operational programs, service initiatives, and in-store experience enhancements.
- Achieved 110.5% to goal YTD in 2023 by analyzing performance trends and driving consistent program execution.
- Partnered with the Store Manager to implement new processes, optimize daily operations, and align team behaviors with selling and experience models.
Specialty Sales Team Lead
Target
02.2022 - 06.2023
- Oversaw Style departments generating $800K+ YTD and ensured alignment with brand presentation, visual guidelines, and guest experience expectations.
- Executed new program rollouts, VMGs, sampling strategies, promotions, and seasonal floor sets across multiple categories.
- Planned and executed weekly workload of 70+ hours to meet deadlines set by corporate program calendars.
Education
Bachelor of Arts - Psychology
California State University - Sacramento
Sacramento, CA12.2022
Skills
- Client Experience Strategy
- Training and Talent Development
- Data and KPI Analysis
- Visual Merchandising and Brand Standards
- Operations Management
Certification
INSIDE LVMH Certificate - 2025
Operations & Supply Chain •
Retail & Client Experience
Timeline
Store Manager
Sunglass Hut
04.2024 - Current
Assistant Manager II
Sunglass Hut
06.2023 - 04.2024
Specialty Sales Team Lead
Target
02.2022 - 06.2023
Bachelor of Arts - Psychology
California State University - Sacramento