Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Professional Development
Affiliations
Volunteer Experience
Timeline
Generic
Morgan Doyle

Morgan Doyle

Atlanta,GA

Summary

Results-driven marketing leader with over 13 years of strategic marketing and communications achievements. Highly skilled at creating comprehensive global marketing strategies and go-to-market plans, developing brands and growing businesses. Adept at building multi-channel global campaigns to drive profits and increase market share. Focused, performance-minded leader able to build, inspire, and manage cross-channel teams to achieve outstanding results. Passionate about effectively leading and empowering all levels of team members, including effectively bringing together cross-functional teams. Supported by a keen interest in psychology, leadership and communication styles, and understanding consumer behavior. Advanced communicator with all levels of stakeholders, extensively C-level, with demonstrated business acumen, strategic vision and disciplined execution. Seeking a challenging new marketing leadership role with the opportunity to make a true impact, drive big results, and help develop others.

Overview

13
13
years of professional experience

Work History

Head of Marketing

Adeaca
10.2023 - Current
  • Hired as Marketing Director, promoted to Head of Marketing in February 2024 after 4 months of maximized results
  • Developed 2-year marketing strategy targeted direct to B2B rather than previous sales channel of partnership.
  • Led successful go-to-market strategy and deployment successful of products to 3 new markets.
  • Researched and built target list of 500 new key target accounts and C-level target stakeholders
  • Built and launched 6-month automated demand generation campaign to drive new new sales
  • Enhanced customer engagement with targeted social media strategies and content creation.
  • Streamlined internal processes, resulting in improved productivity and cost savings for department.
  • Developed effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
  • Implemented data-driven decision-making processes and KPIS to measure, to guide innovative marketing strategies.
  • Collaborated with sales teams to develop integrated promotional campaigns.
  • Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities, and new markets.
  • Spearheaded creation of compelling collateral materials that effectively communicated brand's value proposition.
  • Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
  • Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.

Senior Global Marketing Manager

Hexagon
11.2020 - 09.2023
  • Develop and implement global marketing strategies for Hexagon's Xalt Solutions division
  • Develop and implement global GTM strategies for new products and services
  • Create new brand identity, mission and vision, tagline, UVP and supportive key messages
  • Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Partner with Sales Directors and Enterprise Account Managers on communications directive for sales teams and streamline initiatives to grow business
  • Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Incorporate product changes into marketing messages to drive customer engagement and maximize profits.
  • Initiate sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Develop and present marketing plans and reports to CEO and shareholders.
  • Devise and deploy online marketing plans with effective SEO, social media and video campaign strategies that so far have increased website traffic by 72% and social following by 310%
  • Create ABM campaigns to increase engagement with prospects and shorten sales cycle
  • Develop metrics and measure success in order to improve activations and strategy, and further penetrate marketplace.
  • Consult with product development teams to enhance products based on customer interest data and communicate updates back to customer
  • Work within and lead cross-divisional teams with marketing executives from other Hexagon divisions on GTM strategy and implementation for joint products and initiatives
  • Identify and build strategy for industry event sponsorships and involvement
  • Corporate communication liaison on behalf of Xalt Solutions division with greater Hexagon corporation
  • Executive team, reporting directly to President
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Implemented strategic event strategy resulting in relationships and sales development with $9 million in revenue potential
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored employees on best practices and protocols to maximize productivity.
  • Increased SaaS sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Expanded global market presence by developing and implementing targeted marketing strategies.
  • Increased brand awareness through creation of compelling content for digital channels, including social media, email campaigns, and website updates.

Director Marketing Strategy

Robotic Marketer
07.2019 - 12.2020
  • Partner with fortune 200 technology companies, such as Oracle and SAP, their senior marketing and program leaders, and their channel partner programs to drive sales results through marketing activations.
  • Perform comprehensive marketing workshops with key stakeholders to discover business objectives and marketing needs
  • Develop custom marketing strategies for technology business owners and work with clients to implement strategy
  • Increase marketing ROI for clients by training personnel on marketing strategy implementation and resourcing marketing services
  • Collaborate with senior sales, leadership, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
  • Work closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Build and strengthen strategic relationships with Fortune 200 technology companies and their technology partners
  • Compile product, market and customer data to forecast accurate sales projects and identify needed marketing support
  • Capitalize on industry and marketplace trends to provide strategic solutions and enhance business operations
  • Improve relationships between corporate vendor and market partners through training on marketing resources and platform utilization
  • Responsible for creating, developing, and nurturing client relationships in U.S. and EMEA markets
  • Collaborated and developed GTM product strategy and launched product into market
  • Market leader, reporting directly to business owner

Senior Marketing Manager

Marketing Eye
07.2019 - 11.2020
  • Establish and manage overall business plan for U.S. markets
  • Manage all Marketing Eye U.S. client relationships, with several global clients
  • Grow Marketing Eye brand in U.S. through SEO and keyword optimized web content, targeted omni-channel marketing campaigns and Marketing Eye magazine
  • Conduct marketing workshops for companies and their key stakeholders to understand business objectives and identify marketing needs
  • Develop and implement customized marketing strategies
  • Execute business development and lead generation processes, growing sales and new client acquisition through omni-channel marketing campaigns
  • Direct all marketing projects for each client at all stages, including conceptual planning, strategy, schedule management, design, content and final implementation
  • Manage all client projects including website design and development, lead generation, copywriting for blogs, web, marketing collateral, and press releases, build marketing campaigns, implement social media and more.
  • Create livestreams and broadcasts on LinkedIn Live and Facebook Live to create brand awareness and provide thought leadership on marketing tactics
  • Leverage data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives
  • Utilize Google Analytics and Alexa rankings to ensure content is engaging and effective
  • Provide new strategic and innovative marketing activations to continually grow clients' businesses
  • Considered business demands and customer preferences when developing customized proposals, pricing structures and marketing plans
  • Grew Marketing Eye U.S. team by 300% through targeted recruitment
  • Hire and train all U.S. staff on marketing activations, communications strategies, new technologies and more
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments in the U.S. market
  • Market leader, reporting to CEO and owner of company

Market Research Analyst

Continuum
03.2019 - 09.2019
  • Created and presented real-time reports on current U.S. market condition and trends to upper management.
  • Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
  • Contract role
  • Optimized marketing strategies for increased sales through comprehensive competitor analysis.
  • Enhanced market intelligence by conducting thorough research and analysis of industry trends.
  • Collaborated with cross-functional teams to develop comprehensive market research reports for decision-making purposes.

Senior Marketing Communications Manager

Xerox Business Solutions
2017 - 03.2019
  • Key Strategist of all company marketing, communication, branding, recruiting, and company culture initiatives
  • Executive team member, reporting directly to President & CEO, creator and strategist of marketing budget and its overall effects on company P & L
  • Created company's first annual customer event, "GDP Game day," Resulting in over $750,000 revenue to date. An in-house customer technology showcase, with a football theme, focused on community, and with an annual average attendance of 200 clients
  • Designed and created all printed and digital marketing materials, driving multi-channel marketing campaigns, including; guerilla-marketing, direct mail, email marketing and more by utilizing lead generation from CRM and list data
  • Analyzed marketing campaigns using key metrics and performance indicators, to track campaign effectiveness and adjusted strategies accordingly
  • Created, managed and increased engagement across all social media platforms, Facebook 1300% increase, Instagram 24600%, and twitter 1226.66%
  • Designed graphics, layout and wrote content for all customer facing documents, including flyers, product books, proposals and case studies
  • Recreated, branded and implemented new company incentive trip, C.O.R.E. : Customer Operatives Reaching for Excellence (President's Club), including incentivizing teasers, all planning and travel coordination, domestic and international, from start to finish
  • Crafted company mission and vision statement, for internal and external company communication
  • Redeveloped company culture to create cohesion across departments and offices
  • Leader in all corporate communications and non-profit partnership involvement
  • Planned and coordinated all company events internal and external; including Customer Demo's, Technology Showcase Events, Xerox Corporate Meetings, Employee kickoff's, morale events, Managerial Trainings and more
  • Generated company's first and now annual, leadership training and volunteer day at Atlanta Community Foodbank
  • Preserved brand integrity by ensuring consistency and quality of marketing content providing all departments with printed marketing materials and training in communication scripts and talk tracks
  • Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities
  • Worked with executive team and sales leadership to drive internal promotion of company programs, incentives, initiatives, guiding principles and mission
  • Designed and implemented GDP apparel and other items to create brand awareness
  • Previously known as GDP Technologies, a Xerox Company

Marketing Communications Manager

Xerox Business Solutions
05.2015 - 01.2017
  • Initiated rebranding and reintroduction of company's new name and logo, internally and externally, by recreating all company print and digital materials
  • Redesigned website content and layout by utilizing SEO and SEM strategies
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach, through multifaceted marketing client-touch campaigns
  • Xerox Corporate, DISC Training and implementation
  • Collaborated with senior sales, service, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
  • Developed creative sales tools, including digital presentations, proposals, marketing collateral kits, and lead lists to achieve sales goals
  • Orchestrated launch for 110 new Xerox products to expand market share and generate revenue by product brochures, marketing campaigns and technology showcase event.
  • Managed $500,000 marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for technology business segments
  • Developed innovative and customized targeted marketing collateral pieces and multichannel campaigns to support overall branding and sales objectives
  • Developed branding and marketing partnerships with non-profits including, but not limited to Make a Wish Georgia, Annandale Village, Jay's Hope and YWCA of North GA as well as business groups like Metro Atlanta Chamber and Gwinnett Chamber of Commerce
  • Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
  • Grew new business connections by strategically networking with industry experts and relevant event partnerships
  • Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
  • Previously known as GDP Technologies, a Xerox Company

Leadership Consultant

Kappa Kappa Gamma Fraternity
05.2013 - 08.2014
  • Helped organizations refocus vision, mission and brand to improve efficiency and performance through new strategies and developed systems
  • Successfully coordinated challenging travel schedule and conducted weekly visits to over 35 colleges and universities across country, while developing time management and organizational skills
  • Transformed skills and success of individual leaders with one-on-one coaching sessions
  • Maintained progress and evaluation reports and managed relationships with 12+ leaders at each of the 35 schools, throughout year
  • Applied superior negotiation, communication and conflict management skills to facilitate effective discussions
  • Strengthened chapter operations and organizational structures through detailed evaluations and strategic improvement plans
  • Conducted over 60 customized trainings and development workshops for all chapter members and leadership teams, with audiences ranging from 50 people to 425 people
  • Produced detailed reports outlining key issues and proposed solutions, to chapter members, chapter council leaders, local advisors and fraternal headquarters
  • Recruited and trained hundreds of members for management role opportunities
  • Supported community outreach campaigns by collaborating with local organizations and community groups and advising strategies for partnerships
  • Conducted regulatory compliance audits to ensure adherence to protocol by headquarters as well as financial allocation process and procedures
  • Created effective organizational systems for reports, agendas, contracts and records for leadership to maintain and conduct themselves for chapter success
  • Delivered customized, effective solutions to chapters across U.S. that met unique needs of individual chapters and unique to their campus environment

ESOL Pre-Kindergarten Teacher

An Apple A Day Early Learning Center
09.2014 - 05.2015
  • Taught English and basic learning skills to ESL Pre-Kindergarten class of 24 children
  • Conducted individual assessment reports for each child and hosted parent-teach conferences
  • Learned conflict resolution and developed skills to effectively communicate with different nationalities and demographics
  • Created innovative learning activities and lessons
  • Tutored elementary and middle school children in afternoons
  • This a family business that I help run when there are employee transitions

Marketing Intern

Baptist Memorial Health Care Corporation
2013 - 2013
  • Worked in hospital marketing department, under Director of Marketing, helping with daily tasks to achieve overall hospital marketing objectives
  • Generated Leads with related and partnering entities to enhance marketing objectives
  • Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience
  • Inside sales, generated and managed call lists to update and maintain referral list
  • Coordinated Hospital Events

Education

BBA - Marketing & Corporate Communications

The University Of Mississippi
Oxford, MS
2013

Associate of Science - Business Marketing And Management

Kedge Business Management School
Marseilles, France
2012

Skills

  • Global marketing strategy
  • Brand development and marketing
  • Digital marketing
  • Product marketing and management
  • Go-to-market strategy and launch, both for new products and to new markets
  • SaaS marketing
  • Global team management
  • Account management
  • Marketing budget build and effective allocation of funds
  • Superior written and verbal communication skills
  • Advanced interpersonal and people skills
  • Omni-channel marketing campaigns
  • Cross-department and cross-function communications and team management
  • Strategic channel partnerships and vendor relations
  • Customer communication and retention programs
  • Employee recruiting, training and development
  • Leadership development
  • Advanced project management
  • Market research, analytics and consumer behavior
  • Social media strategy
  • Customer event planning
  • Company event planning and sales incentives
  • Lead Generation and demand generation
  • Account-Based Marketing
  • SEO and keyword optimization
  • Public relations
  • Stakeholder relations

Accomplishments

  • Awarded Hexagon's 2023 Unsung Hero award
  • Launched successful go-to-market strategy for SaaS product in 3 new markets
  • Supported sales in a 10% revenue increase through marketing campaigns in Q1 2023.
  • Successfully launched new global go-to-market strategies for two new SaaS products in 2022 and 2023, and to a new market in 2024
  • Launch team for startup, marketing technology platform targeted at Fortune 200 technology providers
  • Finalist in the Rising Star Category of the 2018 Gwinnett Chamber of Commerce's, Inaugural Moxie Awards, recognizing women making it happen. November 2018
  • Created company's first annual customer event, "GDP Game day," Resulting in over $750,000 revenue to date and average annual attendance of 200 accounts.
  • Created, managed and increased engagement across all social media platforms, Facebook 1300% increase, Instagram 24600%, and twitter 1226.66%
  • Winner of Xerox Business Solutions's 2018 March Madness MPS Marketing Campaign Competition for my design and strategy of an implemented multi-channel marketing campaign
  • Selected as 2017 CBA Media Spokesperson, to represent the Committee for a Better Atlanta, to all selected television, radio and newspaper media outlets.
  • Redeveloped and implemented a new company incentive trip, C.O.R.E. along with 12 internal events to create and cultivate a company culture.
  • Designed the advertisement for Xerox Corporate's new Healthcare MFP product for their technology trade show in 2017.
  • Recognized as a finalist for the Forbes Communication Council 2017
  • Rebranding & Revitalization Marketing Campaign Project Winner 2013
  • Selected into Ole Miss' Who's Who Among U.S. Colleges and Universities, recognizing the top 50 leaders on university campuses around the country.
  • As President of Mortar Board, I created and conducted first campus wide "Mortar Board Speaker Series" event, with over 1,000 in attendance and has become the chapter's signature annual event
  • As Philanthropy Chair for Kappa Kappa Gamma in 2011, Planned, marketed and executed 4 philanthropy events with an average of 800 attendees for each and a total of $40,000 raised for selected charities.

Professional Development

  • Atlanta Junior League - 2018 - present: Ongoing learning and development
  • Deloitte Business Chemistry Training 2019
  • United Way Board Readiness Course 2019
  • Certified in Digital Marketing, American Marketing Association Digital Bootcamp 2018
  • Digital Summit Atlanta 2018
  • AMA & General Assembly Course: The Secrets to Building Your Personal Brand 2018
  • Women's Leadership Forum, Hosted by the Atlanta Business Chronicle 2018
  • Disc Profile Training, Xerox Corporation 2016

Affiliations

  • Member, Metro Atlanta Chamber Economic Development Leadership Council Member, 2018 - 2020
  • Member, Committee for a Better Atlanta , 2017 - 2020
  • Member, Junior League of Atlanta, 2018 - Present
  • Member, American Marketing Association Chapter of Atlanta, 2017 - Present
  • Member, International Association for Professional Women, 2013 - Present
  • Member, Glazer Kennedy Insider's Circle, 2015 - 2017

Volunteer Experience

  • Kappa Kappa Gamma - Recruitment/Member Acquisition Fraternity Advisor, 2023-present, helping university organizations across the northeast, improve their organizational structure and overall chapter help, increase membership acquisition and tenure, and effectively allocate and manage funds.
  • Passion City Church - Doorholder, 2022-present: serving, hosting and driving hospitality experience to improve numbers and recurring attendance for conferences, special events, and weekly services
  • In Touch Ministries Mission Trip to Kenya: Mission team that provided community service, served in orphanages and installed water systems in Giuthru Kimbo and Maasai Mara Villages. November 2018
  • Charity Water: personally fundraised $1,700 to build a well in Mozambique to provide access to clean water December 2017 - 2018
  • Committee For a Better Atlanta Council Member: I was selected to be the representing spokesperson for CBA to the news media outlets including t.v., radio and newspaper. 2017 - Present
  • Metro Atlanta Chamber Economic Development Leadership Council Member, 2018 - Present
  • Junior League of Atlanta Member, 2018 - Present
  • Leader of Women's Community Group, Buckhead Church, 2015 - Present
  • Make-A-Wish Georgia, Walk for Wishes team coordinator and fundraiser lead 2015 - Present
  • Jay's Hope, fundraiser lead and team volunteer coordinator 2015 - 2018

Timeline

Head of Marketing

Adeaca
10.2023 - Current

Senior Global Marketing Manager

Hexagon
11.2020 - 09.2023

Director Marketing Strategy

Robotic Marketer
07.2019 - 12.2020

Senior Marketing Manager

Marketing Eye
07.2019 - 11.2020

Market Research Analyst

Continuum
03.2019 - 09.2019

Marketing Communications Manager

Xerox Business Solutions
05.2015 - 01.2017

ESOL Pre-Kindergarten Teacher

An Apple A Day Early Learning Center
09.2014 - 05.2015

Leadership Consultant

Kappa Kappa Gamma Fraternity
05.2013 - 08.2014

Senior Marketing Communications Manager

Xerox Business Solutions
2017 - 03.2019

Marketing Intern

Baptist Memorial Health Care Corporation
2013 - 2013

BBA - Marketing & Corporate Communications

The University Of Mississippi

Associate of Science - Business Marketing And Management

Kedge Business Management School

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Morgan Doyle