MORGAN EDWARDS
Arden,NC
Summary
Accomplished Technical Marketing Manager equipped with excellent project management and problem-solving abilities. Successful at driving content-focused marketing strategies through cross-functional collaboration and decisive, strategic campaign planning.
Overview
4
4
years of professional experience
Work History
Technical Marketing Manager
D2V Clinical, Inc.
04.2023 - Current
- Led the management and enhancement of marketing automation tools, focusing on innovative email campaigns and dynamic social media strategies.
- Oversaw the technical upkeep and creative content updates for the company website, ensuring seamless user experience and current information.
- Synchronized marketing visions with practical execution, particularly in digital campaigns and customer engagement strategies.
- Conducted comprehensive analysis and reporting on marketing campaign effectiveness, with a keen focus on digital footprint and engagement metrics.
- Fostered strong collaboration across departments to ensure uniformity in messaging and branding in all marketing materials.
- Streamlined the distribution process of diverse marketing content, including insightful blog posts and impactful sales materials.
- Spearheaded in-depth industry research to develop original and compelling content for various platforms, enhancing brand presence and audience engagement.
- Implemented and managed bid defense presentation strategies in collaboration with senior management, enhancing the effectiveness of business proposals.
- Designed a range of marketing materials including business cards, sell sheets, and conference promotional items, coordinating with vendors for production.
- Utilized Zymewire for sponsor identification, integrated Salesforce for account management, and crafted targeted email campaigns using Mailchimp.
- Orchestrated conference exhibits and promotional materials, successfully driving interest and securing key meetings.
- Collaborated with departmental teams to create multimedia content, spotlighting expertise through videos and articles for distribution via targeted email campaigns and social media, ultimately increasing traffic to the company website
Marketing Associate, Marketing Coordinator, Intern
Catalyst Clinical Research, LLC
06.2020 - 03.2023
- Supported integration team with execution of internal and external communications for all merger and acquisition activity
- Created content and edit copy for internal and external communications, including company newsletters and internal announcements
- Led newsletter committee, delegated assignments, designed graphics, and produced monthly internal company newsletter
- Managed content development for external social media accounts, maintained social media calendar, and designed paid social media ad campaigns increasing monthly average follower growth by 16%
- Utilized Adobe Creative Suite and Canva to create graphics, videos, and marketing/sales collateral
- Assisted with development and management of annual marketing plan and budget
- Identified business awards and led collaboration with members from various departments to complete applications resulting in company being awarded several industry and culture awards
- Worked with marketing vendors to ensure tactical execution is on target, timely, and within budget
- Assisted with development and updates of web content through WordPress
- Updated and maintained company intranet and departmental SharePoint page
- Developed and maintained internal swag shop using Wix and GoDaddy, processed orders, implemented internal swag shop promotions
- Planned meetings and conferences by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Executed conference strategies by working closely with sales team to establish objectives, budgets, and schedules
- Assisted with other marketing program execution such as collateral development, direct mail campaigns and digital marketing
Education
Bachelor of Science - Business Administration, Marketing
North Carolina State University
12.2020
Skills
- Adobe Creative Suite
- Salesforce CRM Software
- Mailchimp Software
- Zymewire Software
- Asana Project Management Software
- Content Creation and Management
- Targeted Email Marketing
- Social Media Strategy and Management
- Paid Advertising
- Market Research
- Event Planning
- Metrics Evaluation and Reporting
Timeline
Technical Marketing Manager
D2V Clinical, Inc.
04.2023 - Current
Marketing Associate, Marketing Coordinator, Intern
Catalyst Clinical Research, LLC
06.2020 - 03.2023
Bachelor of Science - Business Administration, Marketing
North Carolina State University
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