Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Morgan Fletcher

Arlington

Summary

Social Media & Digital Marketing Professional with 6 years of experience driving brand growth through creative campaigns, influencer partnerships, and data-driven digital strategy. Skilled at leading cross-functional initiatives, managing high-performing teams, and building engaging content across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms. Known for consistently exceeding engagement, growth, and revenue goals while delivering fresh, trend-forward storytelling that connects with audiences and elevates brand presence.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant Marketing Manager

True Citrus
04.2023 - Current
  • Managed and mentored the Social Media Associate, overseeing daily execution across brand channels, influencer partnerships, and community engagement, resulting in stronger brand voice and consistent growth.
  • Drove retention and customer loyalty by leading the full email marketing strategy and execution, creating high-performing campaigns and flows that nurtured subscribers and delivered measurable revenue lift.
  • Accelerated acquisition and lifecycle engagement through SMS marketing via Attentive and Klaviyo, optimizing segmentation and messaging to increase conversions and repeat purchase rates.
  • Expanded brand visibility by partnering with a PR freelancer to secure earned media placements and amplify press initiatives.
  • Championed cross-functional collaboration on new product launches, aligning digital, creative, and promotional strategies for maximum impact across channels.
  • Contributed directly to revenue growth, helping the team achieve and surpass annual e-commerce revenue goals through data-driven digital marketing execution.

North America Social Media Manager

Future Farm | Fazenda Futuro
08.2022 - 04.2023
  • Launched Future Farm in North America by spearheading the brand’s social media entry strategy, driving awareness in a completely new category through content, community management, and digital engagement.
  • Orchestrated region-specific campaigns across Instagram, Facebook, Twitter, and LinkedIn, rapidly building brand recognition and consumer trust in a highly competitive market.
  • Led global-to-local adaptation, collaborating with international marketing teams to tailor creative assets for North American audiences while preserving Future Farm’s global identity.
  • Activated Future Farm on the world stage by leading large-scale digital campaigns during the World Cup, positioning the brand as a featured food partner and capturing engagement from global audiences.
  • Elevated brand visibility with the Golden State Warriors, creating and executing weekly social media spotlight content in partnership with the NBA team to strengthen regional brand presence and consumer excitement.
  • Optimized growth through data-driven strategy, tracking, analyzing, and reporting on performance metrics to continually refine campaigns and maximize engagement.

Content and Digital Marketing Manager

Greenheart
08.2021 - 08.2022
  • Designed, planned, and oversaw the entire digital marketing ecosystem, including web, SEO/SEM, email, social media, and display advertising, ensuring a cohesive and high-performing strategy across all channels.
  • Led content planning across owned, earned, and paid media, orchestrating integrated campaigns that maximized reach and engagement.
  • Executed targeted email campaigns to key customer segments, driving retention and incremental sales growth.
  • Tracked, measured, and reported performance of all digital marketing initiatives, using data insights to continually optimize and scale ROI.
  • Directed influencer marketing strategy, managing partnerships that expanded reach and credibility across priority markets.
  • Drove social media exposure and awareness for new product launches and the grand openings of restaurant locations across the DC, Maryland, and Virginia region, strengthening both retail and on-premise brand presence.

Content & Social Media Manager

True Citrus
07.2019 - 08.2021
  • Drove explosive social growth, expanding True Citrus’s following from 10K to 60K+ in just two years while boosting engagement across platforms by over 1,300%, turning casual followers into a highly active community.
  • Led high-impact launch campaigns for True Lemon Kids and True Lemon Energy at Walmart stores nationwide, generating widespread awareness and consumer excitement for new product lines.
  • Executed multi-platform strategies (Instagram, Facebook, TikTok, Pinterest) that delivered consistent brand storytelling and increased brand loyalty.
  • Partnered cross-functionally with marketing, retail, and creative teams to sync social campaigns with retail activations, Walmart promotional calendars, and influencer collaborations.
  • Delivered measurable ROI by tracking, analyzing, and optimizing content performance, ensuring growth in reach, engagement, and retail conversion.

Education

Bachelor of Science - Mass Communication, Public Relations & Advertising

Towson University
Towson, MD
12.2017

Skills

  • Marketing Analytics
  • Social Media Strategy
  • Website Management
  • Email Management
  • Google Analytics
  • Facebook Ads Manager/Paid Social Media Advertising
  • Strategic Planning
  • Sprout Social, Hootsuite, Sprinklr, Dash Social, Tagger
  • Optimizely A/B Testing
  • Photoshop, InDesign
  • Influencer Engagement and Outreach

Websites

Certification

  • Google Analytics Certification / 2018
  • Hubspot Inbound Certification / 2018
  • Hootsuite Certification / 2018

Timeline

Assistant Marketing Manager

True Citrus
04.2023 - Current

North America Social Media Manager

Future Farm | Fazenda Futuro
08.2022 - 04.2023

Content and Digital Marketing Manager

Greenheart
08.2021 - 08.2022

Content & Social Media Manager

True Citrus
07.2019 - 08.2021

Bachelor of Science - Mass Communication, Public Relations & Advertising

Towson University

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