MORGAN HIGHTOWER
Ridgeland,MS
Summary
Marketing and communications professional with over 3 years of experience in developing and leading strategic marketing initiatives. Proven expertise in digital outreach, campaign management, and brand building with a focus on health communications and fundraising strategies. Adept at optimizing performance through data-driven insights and fostering collaborative partnerships. Strong leadership skills with a track record of mentoring and educating teams in best practices and marketing trends. Passionate about driving outreach efforts to support mission-driven organizations like St. Jude.
Overview
3
3
years of professional experience
Work History
Network Specialist
University of Mississippi Medical Center, UMMC
05.2024 - Current
- Lead strategy development and execution of national fundraising and awareness campaigns, focusing on corporate partnerships and individual giving.
- Build and sustain donor relationships through continuous engagement and communication.
- Develop creative marketing initiatives to support program growth and increase special event revenue.
- Analyze performance metrics to optimize campaign strategies and improve donor engagement.
Marketing Specialist
MISSISSIPPI BLOOD SERVICES
02.2023 - 04.2024
- Developed and executed digital media marketing campaigns, expanding reach and engagement with target audiences.
- Managed content and campaigns across multiple digital platforms, increasing awareness and reputation for community health initiatives.
- Educated and mentored team members on marketing best practices and trends, fostering a learning-focused environment.
Marketing Intern
JACKSON STATE UNIVERSITY
01.2022 - 01.2023
- Assisted in developing marketing strategies for university recruitment campaigns.
- Contributed to health communications and institutional reputation-building efforts.
- Conducted research on marketing trends and provided insights to improve campaign performance.
Education
Master of Business Administration -
JACKSON STATE UNIVERSITY
Jackson, MS07.2024
Bachelor of Science in Mass Communications, Integrated Marketing Communications -
JACKSON STATE UNIVERSITY
Jackson, MS05.2018
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Strategic Marketing & Outreach
- Email Marketing & CRM
- Brand Awareness & Reputation Building
Technicalskills
MS Office Suite (Word, Excel, PowerPoint, Access, Outlook)
Timeline
Network Specialist
University of Mississippi Medical Center, UMMC
05.2024 - Current
Marketing Specialist
MISSISSIPPI BLOOD SERVICES
02.2023 - 04.2024
Marketing Intern
JACKSON STATE UNIVERSITY
01.2022 - 01.2023
Master of Business Administration -
JACKSON STATE UNIVERSITY
Bachelor of Science in Mass Communications, Integrated Marketing Communications -
JACKSON STATE UNIVERSITY
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