Creative Social Media Manager with the motivation to help the company succeed. Brings fresh, interesting content with creativity and adaptable voice based on target audiences and platforms. Experienced in graphic design, photography, videography, press release writing, paid advertising coordination, and Marketing strategy management. Excels in Hands-on experience. Is knowledgeable about customer relations and content development strategies. Proficient in building audiences, maintaining branding, and launching initiatives with successful multi-platform approaches.
Overview
4
4
years of professional experience
Work History
Social Media & Web Services Coordinator
Harris County - Houston Sports Authority
02.2023 - Current
Captured and Created Content for Facebook, Instagram, Twitter, and other social media platforms for Harris County - Houston Sports Authority and Host City Committee
Captured and Created content for professional teams including Houston Astros, Houston Texans, Houston Rockets, Houston Dynamo, and Houston Dash.
Assisted with the FIFA World Cup 2026 Brand Launch and Host City logo reveal. Managing, creating, and capturing content for the FIFA World Cup 26 Houston social platforms.
Managed the Host city's social media platforms for the NCAA Men's Final Four Houston 2023. Capturing and creating content for Fan Fest, 4 Miler, Dribble, and Championship games.
Managed Gold Cup Marketing support for Houston Host City. This included capturing and creating content for all social media platforms.
Assisting with the creation of a Social Media plan for the College Football Play Offs 2024 National Championship Host Committee.
Photography and Videography support. editing with Adobe applications.
Utilized Graphic Design for Website and Social Media.
Maintained and Updated the website. Creating new way to capture audiences attention.
Fan Engagement and Social Media Manager
Encore Live
07.2022 - 02.2023
Kept the marketing team informed of the latest analytics and metrics through regular reporting.
Summarized raw data and analyses and made recommendations based on findings.
Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Developed and implemented strategic social media marketing plans.
Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Used editing and graphic design tools to create content and visuals for social channels.
Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Identified client groups and audiences, determining the best way to communicate publicity information.
Utilized Twitter, Facebook, Instagram, YouTube, and TikTok to promote products, services, and content.
Digital Media Intern
Southern Texas PGA
01.2022 - 07.2022
Utilized Twitter, Facebook, Instagram, Youtube, and TikTok to promote products, services, and content.
Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Developed and implemented strategic social media marketing plans.
Scouted locations and curated props for photography shoots.
Photographed special events, parties, and portraits.
Generated computer graphics and page-layout software, graphic elements, and photography.
Designed websites and online applications to assist companies with their online presence.
Social Media Manager Intern
Lemon Lime Clothing
08.2021 - 09.2021
Measured customer satisfaction with surveys, polls and questionnaires
Researched consumer opinions and marketing strategies
Matched branding and company visual format through effective collaboration withdevelopment, and multimedia
Created content for digital media.
Social Media Manager Intern
Hemmingway Social Club
02.2021 - 05.2021
Created content strategies for digital media
Matched branding and company visual format through effective collaboration withdevelopment, multimedia, and design teams
Helped set up and refine analytics tools for tracking visitors' behaviors
Assisted developers with improving web site architecture and server configurations forbest visitor flow and engagement.
Athletic Communications Intern
Minnesota State University
08.2019 - 05.2020
Developing press releases and publications productions
Event management Photo management
Flip camera interviews
Social media contributions.
Social Media and Marketing Intern
Aussie Peppers of Minnesota
05.2019 - 09.2019
Created graphics and layouts using company logos through Adobe programs.
Utilized and maintained multiple social media platforms and created posts for game days, starting lineup, and in-between inning updates
Developed and orchestrated in-between inning activities and solicited sponsorship from a local business.
Used editing and graphic design tools to create content and visuals for social channels.
Maintained photos in accordance with National Pro Fastpitch league requirements.
Utilized filters, edits, and after-effects to enhance photos.
Cropped, manipulated, and performed color balance for final images.
Education
Major - Mass Media, Marketing
Minnesota State University
Mankato, MN
05.2022
High School Diploma -
Mankato East Senior High School
07.2017
Skills
Social Media Copywriting
Email Marketing
Photo and Video Editing
Content Creation
Digital Media
Analytics and Reporting
Photography and Videography
Brand Promotion
Effective Organization
Excellent Multitasking
Experience with Adobe Photoshop, Lightroom, Premiere Pro