Morgan Kennedy

• Manages day-to-day business operations.
• Efficiently manages schedules, correspondence, and brand relationships.
• Crafts persuasive copy for programs, websites, and press releases.
• Writes, edits, and maintains business planning and outreach documents.
• Creatively leads digital and social media marketing campaigns' creation and execution.
• Co-led successful launch campaign, amassing 70k+ net social media followers in first eight months of operation.
• Coordinates domestic and international travel arrangements.
• Utilizes QuickBooks for precise financial tracking.

• Analyzed and synthesized market research data to write qualitative, quantitative, and mixed-method reports.
• Prepared visually engaging market research reports for agency clients across various industries, designed to merge narrative and analytical storytelling.
• Maintained project schedules and ensured effective client and internal communication, frequently managing three diverse projects per deadline.
• Managed post-research respondent followup, additional reporting, and client-requested edits.
• Participated as member of large cosmetic client's special project team, responsible for preliminary, intermediate, and post-study data collection and respondent interviews, with sample sizes frequently ranging from 50-100 participants.
• Cultivated and nurtured respondent relationships via in-person, video, and phone meetings.
• Maintained respondent database of approximately 4000 local and distance consumers.
• Regularly updated management on project progress using well-structured written reports.

• Managed day-to-day operations.
• Handled all client and lead correspondence, averaging 30 phone calls and emails per day.
• Conducted public and private venue tours tailored to consumers specific needs and interests.
• Established and managed valuable client and vendor relationships, often resulting in repeat bookings.
• Directed event planning meetings, vendor coordination, and day-of execution and oversight.
• Wrote monthly marketing, analytics, and event reports for managing board of professionals, often reporting monthly net growth.
• Managed schedules for four diverse co-operating event spaces, often planning programming and event execution for a two-year calendar.
• Provided creative consulting and direction for events, venue renovations, and re-branding efforts.
• Managed post-event client followup and creation of internal reports.
• Independently conducted market research to create branding materials and copy attractive to brand's target audience.
• Orchestrated successful re-brand, repositioning business as a local premier wedding and events venue within 14 months of project initiation.
• Assisted with bookkeeping via QuickBooks.

Minors in Spanish and Psychology

3.91 GPA

• Relevant Coursework: Advanced Marketing Strategy and Simulation, Market Research & Analysis, Business Communication, Consumer Psychology, Creative Writing