Morgan McEldowney
Lexington,Kentucky
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media, and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
4
4
years of professional experience
Work History
Director of Marketing, Promotions, & Events
IHEARTMEDIA
08.2021 - Current
- Devised marketing plans using digital & broadcast strategies, print advertising, and word of mouth tactics.
- Built strong relationships with industry professionals and influencers.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns..
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Organized and executed robust, creative experiential marketing events.
Assistant Tournament Director
BDG SPORTS, LLC
08.2020 - 05.2021
- Assisted in coordinating and overseeing NCAA Division I basketball tournaments including the 2020 Gulf Coast Showcase & 2021 Big West Conference Men’s & Women’s Championships
- Served as a key member of the professional golf management team for the MGM Resorts Championship at Paiute in Las Vegas Korn Ferry PGA Tour event
- Served as a liaison with all 12 Gulf Coast Showcase teams and all 20 Big West teams, developing tournament manuals, implementing event plans, & communicating with coaches and administrators regarding tournament information, team transportation and scheduling
- With the Las Vegas MGM Resorts Championship, coordinated and oversaw operational responsibilities for tournament week, including multiple pro-am parties, the official and unofficial pro-ams, social media fan engagement.
- Coordinated athletic events by reserving officials and referees, determining event budget and organizing signage, concessions and sound system vendors.
- Developed partnerships with external vendors and suppliers to obtain quality products and services.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Partnered across departments to run smooth, professional events and activities.
- Traveled to various away tournaments to represent department and monitor tournament operations.
Education
BACHELOR’S DEGREE - COMMUNICATIONS, DIGITAL & MASS MEDIA
University of Kentucky
05.2018
Skills
- Product Marketing
- Campaign Development
- Creative Direction
- Time Management
- Problem Solving
- Event Planning
Timeline
Director of Marketing, Promotions, & Events
IHEARTMEDIA
08.2021 - Current
Assistant Tournament Director
BDG SPORTS, LLC
08.2020 - 05.2021
BACHELOR’S DEGREE - COMMUNICATIONS, DIGITAL & MASS MEDIA
University of Kentucky
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