Summary
Overview
Work History
Education
Skills
Timeline
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MORGAN MCMAHON

Charles Town,WV

Summary

Marketing professional with comprehensive understanding of market dynamics and consumer behavior. Successfully managed various marketing campaigns, contributing to brand growth and customer engagement. Known for strong team collaboration, adaptability, and effective communication skills.

Overview

9
9
years of professional experience

Work History

Marketing Assistant

Parr Moto
01.2021 - 01.2024

Company Overview: Retail Marketing Firm focused on strategic marketing solutions

  • Executed brand management projects for US and Canadian Harley-Davidson dealers
  • Supported company directors in the creation of marketing materials such as dealer guides, in-store P.O.P, social assets, and digital marketing assets
  • Researched market strategy to aid in increasing customer engagement, rider participation and social media engagement
  • Improved the process of content writing for email marketing campaigns
  • Researched and implemented new social media marketing tactics to help retailers successfully market and execute national promotions and brand awareness
  • Maintained company calendar and organized and monthly payroll needs

Marketing Associate

Abundant Earth Foundation
01.2020 - 12.2020

Company Overview: Non-profit focused on creating lasting self reliant permaculture tactics in developing countries

  • Created content for social platforms to raise awareness for the overall mission and increase followership
  • Was able to Increase social media engagement in an effort to fuel fundraising initiatives
  • Maintained weekly content calendars, posting schedules, and created a database for future content
  • Performed market research and implemented new social media tactics
  • Assisted in the development of new fundraising initiatives and managing and organizing the initiatives put in to place

Executive Assistant

The Disruption Advisors
01.2015 - 01.2017

Company Overview: A tech-enabled talent development company and expert on small growth leadership

  • Maintained CEOs day to day personal calendar and scheduling needs
  • Booked and managed travel plans for speaking engagement and book tours
  • Managed website updates through WordPress: included editing and publishing written articles in addition to articles published in magazines and other business publications
  • Organized LinkedIn campaigns

Education

Bachelor of Arts - Business Administration And Management

Southern Virginia University
Buena Vista, VA
12-2015

Skills

  • Social media marketing
  • Social media platforms
  • Market research
  • Digital marketing
  • Email marketing
  • Customer engagement
  • Administrative assistance
  • Scheduling
  • Organization, prioritizing, and multi-tasking
  • Relationship building

Timeline

Marketing Assistant

Parr Moto
01.2021 - 01.2024

Marketing Associate

Abundant Earth Foundation
01.2020 - 12.2020

Executive Assistant

The Disruption Advisors
01.2015 - 01.2017

Bachelor of Arts - Business Administration And Management

Southern Virginia University
MORGAN MCMAHON