I'm a multifaceted designer, trend forecaster, and strategist motivated by the world's dynamism. I aim to infuse fresh perspectives into each project while emphasizing inclusivity, mindfulness, and always maintaining curiosity.
Overview
8
8
years of professional experience
Work History
Brand Strategist and Trend Forecaster
LPK
04.2022 - 08.2023
Employed diverse market research tools and techniques to collect, analyze, and interpret data
Applied trend forecasting methodologies to anticipate and interpret market shifts, guiding innovative strategies and designs
Conduct competitor analysis and consumer behavior studies to identify key insights and opportunities for brand positioning
Translated brand strategies into compelling visual and messaging elements for brand story telling
Worked cross-functionally to ensure brand consistency across all marketing channels, including digital, print, and social media
Assistant Apparel Designer
Victoria's Secret
09.2018 - 06.2021
Designed, sketched, and developed seasonal assortments in collaboration with Merchants, Product Development, Technical Design, Print and color, and Concept teams
Managed cross-functional communication with overseas vendors
Created and managed tech packs, line sheets, and Flex PLM systems
Attended and participated in weekly fittings
Created all technical and stylized sketches in Adobe Illustrator
Helped lead brand refresh for VS Sport and Lounge apparel
Sweater Design Intern
Global Brands Group
01.2018 - 05.2018
Worked with senior sweater designer on Ellen Tracy, Kenneth Cole, and Jones New York mainline and off price sweaters
Created and managed tech packs, technical flats, and linesheets
Managed, documented, and checked for quality of new samples
Product Development Intern
Madison 88
08.2016 - 05.2017
Sweater Design Intern
Rebecca Taylor
01.2016 - 05.2016
Education
Bachelor of Fashion Design - Fashion Design Product Development
University Of Cincinnati DAAP
Cincinnati, OH
05.2019
Skills
Trend Forecasting
Competitive Analysis
Brand Development
Apparel Construction
Fashion Illustration
Adobe Creative Suite (CAD)
Microsoft Suite
Web PLM
Timeline
Brand Strategist and Trend Forecaster
LPK
04.2022 - 08.2023
Assistant Apparel Designer
Victoria's Secret
09.2018 - 06.2021
Sweater Design Intern
Global Brands Group
01.2018 - 05.2018
Product Development Intern
Madison 88
08.2016 - 05.2017
Sweater Design Intern
Rebecca Taylor
01.2016 - 05.2016
Bachelor of Fashion Design - Fashion Design Product Development