Wrote social media content to increase engagement with viewers.
Developed and implemented strategic social media marketing plans.
Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Utilized Twitter, Facebook, and LinkedIn to promote services and content.
Corresponded with social media clients to utilize positive feedback and posts to better promote brand.
Collaborated with public figures, companies and press to boost and enhance brand on social media.
Organized online events such as webinars, contests, giveaways., to engage users organically.
Front End Associate
TB12
Foxborough, MA
08.2021 - 10.2023
Welcomed patrons to front desk and engaged in friendly conversations while conducting check-in process.
Handled payment processing and provided customers with receipts and proper bills and change.
Maintained business office inventory and equipment by checking stock for needed supplies.
Transmitted information or documents to customers through email, mailings or by phone.
Maintained client accounts by obtaining, recording and updating personal and financial information.
Protected clients' rights by maintaining confidentiality of personal and financial information.
Scheduled appointments and maintained and updated appointment calendars.
Managed clients yearly memberships
Marketing and Social Media Coordinator
Higher Ground Fitness
Mansfield, MA
09.2020 - 08.2021
Manage all social media platforms to promote and expand the business and build our client community
Increased followers by 47% since October 2020, increased impressions by 26.1% reaching 98,799 in January, increased profile visits by 76% and increased website taps by 322.7%
Create and design written, video and photo content for social media channels using Canva, Lightroom, Adobe and Preview
Developed a referral program for clients, social media calendar and marketing plan based on our marketing strategy
Collaborate on new studio design elements, design apparel and attend events to produce live social media events.
Marketing Event Associate
Kraft Sports & Entertainment
Foxborough, MA
07.2019 - 08.2021
Supported the marketing team during Patriots training camp and Patriots football games by providing exceptional customer service to the fans through fan engagement and sponsor activations.
Education
Bachelor of Arts in Communications -
Coastal Carolina University
12.2019
Skills
High energy, enthusiastic, hard-working college graduate motivated to achieve goals
Relationship building, strategic planning, and collaboration
Effective communicator with strong presentation and interpersonal skills
Detail oriented, results driven and self-motivated leader able to solve problems quickly & efficiently
Proficient in Microsoft Office, Power Point, Excel, Canva and all social media platforms
Leadership Organizations
Phi Sigma Sigma Sorority, Conway, SC, President, 12/2018, 12/2019, Oversaw all chapter operations for 100+ chapter members while modeling servant leadership and emphasizing the mission, vision and core values of the organization., Supervised and delegated responsibilities of 10 Executive Board members and 20 Committee positions and supported personal and professional development of all members., Ensured all chapter and national rules and bylaws were adhered to consistently while working with University staff, faculty, alumnae advisors, community and national office on behalf of the chapter's best interest., Managed a budget of $65,000 and was responsible for allocating funds for campus and community events, alumnae events, parents' weekend, retreats, educational seminars, weekly chapter meetings and national conferences.
Phi Sigma Sigma Sorority, Conway, SC, Membership Recruitment Chair, 12/2017, 12/2018, Oversaw and executed recruitment process; created public relations and marketing plan for the year and successfully increased recruitment by 10%.
Phi Sigma Sigma Sorority, Conway, SC, Event Committee Chair, 12/2016, 12/2017, Planned and executed all chapter activities ranging from social and special events for members, campus and community philanthropic events, parents weekends and recruitment events. Planning included vendor negotiation, budgeting, contract reviews, menu selections, transportation logistics, risk management policies and promotion through social media.
Secretariat/Secretaria/Receptionist Assistant at Gogo Foundation Pediatric Cancer FoundationSecretariat/Secretaria/Receptionist Assistant at Gogo Foundation Pediatric Cancer Foundation