Morgan Morocco
Philadelphia,PA
Summary
Digital media professional with strong expertise in media strategy, campaign execution, and analytics. Adept at leveraging data-driven insights to optimize media plans and drive impactful results. Collaborative team player known for adaptability and reliability in fast-paced environments. Skilled in digital advertising platforms, audience segmentation, and performance tracking.
Overview
7
7
years of professional experience
Work History
Digital Media Planner
Silverlight Digital
03.2025 - 12.2025
- Media buying and execution lead for agency’s largest pharma client, managing HCP & DTC buys for Adbry and Anzupgo
- Supported management of $20M+ annual media budget, managing pacing, actuals, reconciliations, and budget accuracy
- Main day-to-day contact for vendors and client, leading communication on buys, timelines, optimizations, and performance
- Executed end-to-end media buying initiatives to enhance brand visibility through endemic display, point-of-care, CTV, and custom partnerships.
- Managed IOs, flowcharts, trafficking, tag QA, creative rotations, and in-flight optimizations to ensure timely and accurate delivery
- Monitored performance metrics and KPIs, providing actionable insights and recommendations to optimize ROI and audience engagement.
- Prepared client-facing performance reports and post-campaign analyses, highlighting successes and opportunities for improvement.
Account Executive
Hand and Stone Massage and Facial Spa
05.2022 - 03.2025
- Strategizes, negotiates, and executes multi-channel media campaigns including direct mail print, broadcast, cable, digital, social, and search media, resulting in increased brand visibility and customer engagement.
- Analyzes campaign performance metrics to optimize advertising strategies and drive a 15% increase in franchisee owner accounts over the past year.
- Cultivates and maintains positive relationships with 56 franchisee owners, providing tailored media solutions to meet their individual needs and objectives, resulting in a 20% boost in client satisfaction ratings.
- Developed comprehensive flow charts outlining media plans for diverse markets on a quarterly basis, ensuring alignment with business goals and driving a 25% improvement in campaign efficiency.
Client Services Intern
DiD Agency
06.2019 - 08.2019
- Worked on internal DiD social media team, attended weekly meetings, created content according to calendar schedule, introduced and trained team on a new posting approach.
- Partnered with additional intern team members to compile 90+ proposals into an easily digestible format, provided information on annual spend and impressions to team members.
- Organized team intern for 10+ client brands including but not limited to Carmex and Invega.
- Partnered with intern team on external client project with the Healthcare Businesswomen’s Association presenting final recommendations to increase membership and awareness.
Education
Master’s Business & Administration - Management
DeSales University
Center Valley, PA05.2022
Bachelor of Marketing - undefined
Temple University, Fox School of Business
Philadelphia, PA05.2020
Skills
- Excel proficiency
- Slide deck creation
- Google Ads management
- Strategic media planning
- Budget management
- Campaign management
- Display advertising
- Performance optimization
- Google analytics
- Microsoft Office proficiency
- Data entry
- Client relationship management
- Content strategy
Timeline
Digital Media Planner
Silverlight Digital
03.2025 - 12.2025
Account Executive
Hand and Stone Massage and Facial Spa
05.2022 - 03.2025
Client Services Intern
DiD Agency
06.2019 - 08.2019
Bachelor of Marketing - undefined
Temple University, Fox School of Business
Master’s Business & Administration - Management
DeSales University