Overview
Work History
Education
Skills
Websites
Timeline
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Morgan Reitano

Roslindale,MA

Overview

3
3
years of professional experience

Work History

Associate Product Strategist

Chew Innovation
05.2024 - Current
  • Translated complex data into actionable insights for product development, marketing decisions, and strategic project feasibility for 50+ products
  • Leverage global CPG trends, identifying new brand-aligned product opportunities for 30+ companies
  • Creation of 40+ product concepts detailing business case and technical evaluation
  • Developed 5-year innovation pillar and pipeline for an $11B CPG company, using data analytics to forecast trends and identify growth opportunities
  • Collaborated in 20+ cross-functional brainstorming and co-creation workshops with internal teams and clients
  • Led creative projects to inspire potential clients by identifying gaps in the market and proposing 10+ product opportunities, driving partnership with Chew

Marketing Coordinator

Azuluna Foods
12.2023 - 12.2024
  • Led market research for consumer interest in regenerative agriculture, and subsequently created market strategy for advertising and social media
  • Planned cross-functional marketing initiatives integrating SEO strategies for enhanced online visibility
  • Analyzed effectiveness of social media and email marketing campaigns to inform strategic changes in content
  • Developed a retailer journey map to identify inefficiencies in Azuluna's distribution system and proposed strategic solutions to streamline the purchasing process for retail partners

Marketing Intern

MasPanadas
12.2023 - 01.2024
  • Led an analysis of Instacart ad campaigns, creating strategy around peak promotion days, resulting in a 24% increase in Attributed Unit Sales and 25.8% increase in New to Brand Sales
  • Monitored performance metrics for Whole Foods stores, enhancing communication with brokers to accelerate product velocity, and contributed to strategy decision-making processes
  • Presented recommendations to internal stakeholders within the company, synthesizing and combining data from both projects to provide recommendations for optimizing marketing and advertising strategies

Business Development Volunteer

Long Look Ranch
11.2022 - 12.2022
  • Managed daily farm operations, including feeding livestock, planting seasonal vegetables and trees, and clearing dead brush to mitigate fire risks
  • Identified a market gap in California and led a project to establish partnerships with six farms, leading to the distribution of five lavender products

Prep Cook

Wheelhouse
05.2022 - 11.2022
  • Participated in weekly team discussions, seeking opportunities for menu enhancement by directly engaging with consumers. Contributed to the creation of innovative dishes tailored to their preferences
  • Adapted to changing ingredient availability and seasonal trends, adjusting menu offerings to align with consumer preferences and market conditions
  • Collaborated with six local farms to establish partnerships through a cross functional approach

Education

Bachelor of Science - Psychology

University of Massachusetts Amherst
Amherst, MA

Master of Science - Nutrition, Agriculture Food, & the Environment

Friedman School of Nutrition Science And Policy, Tufts University
Boston, MA
05.2025

Skills

  • SPINS
  • LCA
  • MS Excel
  • Stata
  • Klaviyo
  • Shopify

Timeline

Associate Product Strategist

Chew Innovation
05.2024 - Current

Marketing Coordinator

Azuluna Foods
12.2023 - 12.2024

Marketing Intern

MasPanadas
12.2023 - 01.2024

Business Development Volunteer

Long Look Ranch
11.2022 - 12.2022

Prep Cook

Wheelhouse
05.2022 - 11.2022

Bachelor of Science - Psychology

University of Massachusetts Amherst

Master of Science - Nutrition, Agriculture Food, & the Environment

Friedman School of Nutrition Science And Policy, Tufts University

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Morgan Reitano