Morgan Rooks
Jersey City ,NY
Summary
A marketer seeking to spread my visionary perspective throughout the world pf communications. From my experience in brand ad agency marketing, drafting and executing new creative concepts, and my out-of-the-box gigs, there is no challenge I am scared to tackle.
Overview
3
3
years of professional experience
Work History
Digital Jr Program Manager
Verizon
New York, NY
06.2021 - Current
- Digital Retail - 2022 - Current:
- Develop project and production timelines with Retail Digital creative execution and IT deployment process
- Communicate project progress and needs with stakeholders and developers throughout design process
- Helped curate digital clips and interactive experiences on Direct, Indirect, and National Retailer channels
- Experiential - 2021: Developed, maintained and strengthened relationships with both internal and external partnerships, vendors, and Verizon Innovative Learning leaders.
CONSUMER ADFELLOW
Weber Shandwick
New York, NY
01.2021 - 03.2022
- Informed travel team of social, food, and cultural travel trends by writing weekly newsletters (see LinkedIn for examples)
- Constructed media list to review Bud Light’s metrics to access growth and potential opportunities in preparation of their 2021 Super Bowl campaign
- Measured success of Lady Gaga Chromatica OREO’s launch by calculating impressions, sentiment, and social engagement
- Clients: Oreo, Bud Light, Royal Caribbean, Nespresso, and GoGo Squeeze
CORPORATE ADVERTISING ADFELLOW
IBM
New York, NY
03.2021 - 05.2022
- Helped coordinate day-to-day management with agency partners to ensure progress and check-ins are happening according to the THINK timeline.
- Gained knowledge on how to build an integrated marketing plan in collaboration with a creative agency
- Established and maintained a tight linkage with the events team to ensure the agency has the latest updates on content for 5 keynotes for the THINK campaign
New Business Adfellow
VMLY&R Commerce
New York, NY
05.2021 - 06.2021
- Interpreted trends and other analysis data to assist senior management.
- Assisted organizational efforts by filing, entering data and maintaining internal documents.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
Education
Bachelor of Arts - African American Studies
Syracuse University
Syracuse, NY12.2020
Bachelor of Arts - Public Relations
Syracuse University
Syracuse, NY05.2020
Skills
Quantitative and qualitative
research
Cross-disciplinary teamwork
Muckrack
Microsoft Office Suite
Simmons
Relationship building
Quick adaptability
Social media savvy
Writer
Marketing and Culture fanatic
Affiliations
I've sold Verizion Fios Door to Door in the Bronx
I've Hosted and Bartended and Barista'd
I've assisted coaching at a Kids Basketball camp
I've pampered pooches at a dog hotel
Timeline
Digital Jr Program Manager
Verizon
06.2021 - Current
New Business Adfellow
VMLY&R Commerce
05.2021 - 06.2021
CORPORATE ADVERTISING ADFELLOW
IBM
03.2021 - 05.2022
CONSUMER ADFELLOW
Weber Shandwick
01.2021 - 03.2022
Bachelor of Arts - African American Studies
Syracuse University
Bachelor of Arts - Public Relations
Syracuse University