Morgan Valent

Volunteered nationally with HeadCount to support voter registration initiatives through strategic event outreach and brand partnership with major artists and venues. Engaged diverse audiences to promote civic participation while strengthening HeadCount’s visibility and community impact.

• Registered over 800 new voters and verified more than 3,000 voter registrations through community outreach and event-based engagement

• Conducted comprehensive administrative support and report preparation for various Qualitative Market Research projects aimed at uncovering trends within the marketing sector. Spearheaded design, evaluation, and implementation of research methodologies that contributed to publications in The Journal of Advertising Research and prepared a case study slated for future release in Harvard Business Review.
• Secured publication of research in prestigious Harvard Business Review, highlighting innovative market trends.

Engineered a strategic data collection initiative, employing Qualtrics to develop comprehensive surveys to capture extensive feedback on work preferences and compensation models from prospective driver associates across the U.S. Synthesized complex survey data to delineate clear candidate profiles, providing actionable insights for Amazon Logistics' senior management to formulate a precise marketing strategy for attracting skilled candidates.

• Played an integral role in developing and refining Amazon’s recruitment strategy for the part-time driving workforce, improving recruitment effectiveness.