Overview
Work History
Education
Websites
Timeline
Generic

Morgan Poole

Grand Rapids,MI

Overview

9
9
years of professional experience

Work History

Segment Producer/Social Media Manager

WOOD TV8
Grand Rapids, MI
08.2023 - Current
  • Spearheads the production of daily web articles from televised segments, showcasing 20+ community partners, businesses, and events, driving a 207.79% surge in pageviews.
  • Co-manages Facebook profile, boosting content interactions by 274.5% through engaging social posts.
  • Engineers top-ranking SEO content on abc4westmichigan.com by curating weekly and seasonal family event guides.
  • Leverages Google Analytics, Chartbeat, and social media analytics to monitor KPIs and deliver key insights through comprehensive presentations.

Lifestyle Digital Content Producer/Reporter

WOOD TV8
Grand Rapids, MI
01.2020 - Current
  • Manages abc4westmichigan.com, attracting 1M+ annual views while overseeing Facebook, Twitter, and Instagram profiles.
  • Produces 2,000+ lifestyle, local, and entertainment articles, driving 55% of the Top 20 article views for 2020-2023.
  • Amplifies website views by 94% through strategic use of trending keywords, metadata, and SEO-optimized headlines.
  • Leads PowerPoint presentations and in-person trainings for the lifestyle team, improving social media engagement and best practices for WordPress publishing.
  • Coordinates and produces satellite interviews with ABC Network talent (e.g., Curtis '50 Cent' Jackson, Ginger Zee), promoting upcoming series premieres and finales.
  • Develops monthly content calendars to organize and plan sponsored content, and identify opportunities for enterprise content while managing deadlines.

Lifestyle Show Fill-In Host, "eightWest"

WOOD TV8
Grand Rapids, MI
03.2021 - 03.2023
  • Presented West Michigan's top daily lifestyle show, "eightWest," reaching 700,000+ households with engaging and informative content.
  • Fulfilled diverse broadcast duties, including field reporting, conducting interviews with community leaders, and coordinating shoots with production crews.
  • Assisted in hosting live shows, including "ArtPrize," one of the largest international art competitions in Downtown Grand Rapids.
  • Cultivated and maintained strong relationships with show sponsors, partners, and clients.
  • Actively engaged in promotional activities, including public appearances, to enhance brand visibility.

Digital Host/Producer, "eightWest Backstage"

WOOD TV8
Grand Rapids, MI
08.2020 - 11.2022
  • Created a unique digital series that entertained online audiences and boosted engagement on web platforms during the pandemic.
  • Achieved a 10,000+ increase in web page views following the launch of the first episode, with the series garnering over 100,000+ total online views.
  • Spearheaded monthly production meetings with producers to brainstorm segment ideas and develop the studio-taping schedule.
  • Gathered and organized assets for weekly segments, ensuring timely delivery to producers and the graphics department.
  • Utilized creative writing and ad-libbing skills to craft engaging segment intros/outros, online articles, and develop thought-provoking interview questions for hosts.

Digital Production Intern

Entertainment Tonight
Los Angeles, CA
06.2019 - 08.2019
  • Assisted hosts, producers, and video production manager with prepping daily in-studio morning shoots.
  • Utilized Avid Interplay Access to efficiently transcribe 40+ celebrity interviews, including Al Roker, Annie Potts, and Jon Bernthal.
  • Field-produced major celebrity and pop culture events, including the Electronic Entertainment Expo (E3) and the NBA Awards.
  • Supported social media managers in preparing posts for live publishing during the MTV Movie and TV Awards (2.1K+ social likes and 200+ retweets) and VMA Awards.
  • Leveraged iNews to track upcoming assignments, compose and review scripts, insert media assets, and mark production cues for producers and editors.
  • Contributed high-profile celebrity news articles, published by the editorial department.

Social Media Marketing Strategist

Delaware State University
Dover, DE
09.2016 - 05.2019
  • Created and published high-quality content for over 20,000 university followers across social media profiles.
  • Researched social media marketing strategies to enhance traffic and engagement among page followers.
  • Served as the lead actress and college ambassador in the university's recruitment commercial broadcast on ESPNU.

Audience Development Intern

CBS Interactive
Los Angeles, CA
06.2018 - 08.2018
  • Collaborated with senior editors to develop editorial content for the pop culture brand, iDaily.com.
  • Promoted the Facebook Watch series "Insane Fan Theories," boosting monthly views by 30%, generating over $11,000 in ad revenue, and increasing the audience to 172K+ followers.
  • Managed posting schedules for Facebook, Twitter, and Tumblr, and created content for an audience of 40K+ online followers.

Content Creator

YouTube
12.2015 - Current
  • Records, edits, and produces original content for the YouTube channel "Morgan Ashley Poole" (13,000+ subscribers and 2.3M+ views).
  • Designs unique video thumbnails using Photoshop and Canva to enhance viewer engagement.
  • Creates optimized metadata for videos to improve Search Engine Optimization (SEO).

Education

Bachelor of Arts and Humanities, Mass Communications -

Delaware State University

Timeline

Segment Producer/Social Media Manager

WOOD TV8
08.2023 - Current

Lifestyle Show Fill-In Host, "eightWest"

WOOD TV8
03.2021 - 03.2023

Digital Host/Producer, "eightWest Backstage"

WOOD TV8
08.2020 - 11.2022

Lifestyle Digital Content Producer/Reporter

WOOD TV8
01.2020 - Current

Digital Production Intern

Entertainment Tonight
06.2019 - 08.2019

Audience Development Intern

CBS Interactive
06.2018 - 08.2018

Social Media Marketing Strategist

Delaware State University
09.2016 - 05.2019

Content Creator

YouTube
12.2015 - Current

Bachelor of Arts and Humanities, Mass Communications -

Delaware State University

Similar Profiles

CREATE PROFILE
Morgan Poole