Morgen Stern

Smol Games is an independent game studio developing Hyde's Haunt & Seek: a spooky party game funded by Daedalic Entertainment.
- Crafted the world and narrative systems designed to deepen immersion and boost long-term player retention

- Directed a team of artists to produce concept art, 3D assets, and environment design in alignment with my artistic vision

- Produced high-performing social content for Twitter and TikTok, generating multiple viral hits to expand the game’s reach

- Wrote and produced all core brand materials—including pitch decks, tutorials, storefront copy, and the company mission statement that secured over $500k in funding

- Managed the game's presence at major B2C conventions, leading event planning and booth design to create memorable, on-brand showcases

- Drove the creation of brand books to establish voice, tone and style guidelines
- Pitched creative concepts for national TV and radio campaigns, writing scripts and contributing to on-set rewrites
- Collaborated with marketing leadership to craft ad copy across email, social, and in-store channels—championing a “copy-first” approach that reduced revisions and sped up production timelines

- Trained and led a team of writers to adopt my newly developed humorous brand voice, boosting SEO and social media engagement
- Researched and wrote 700 tailored food truck profiles per quarter to enhance customer engagement and contribute to revenue growth

- Handled a wide range of administrative tasks for senior leadership across departments, ensuring smooth operations and effective interdepartmental collaboration

- Contributed to top-level marketing meetings for major film franchises by taking notes, pitching ideas, brainstorming promotional campaigns, and writing/editing copy