Mori Wang

• Lead marketing team to develop brand strategies and determine best tactics for solving challenges.
• Conducted consumer surveys and analyzed purchasing trends.
• Created and managed social media campaigns to increase brand engagement.
• Continually maintained and improved company's reputation and positive image in markets served.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Spearheaded branding, user growth, and sales promotional campaigns in key stores that contributed to 10% growth in sales.

「Numbers」

• Designed shrewd incentive programs for different functions, including inventory management, visual merchandising, sales, and customer services that increased employee productivity by 30%.
• Organized horizontal marketing activities with Dianping.com (similar to Yelp) and tea brands to promote brand to broader audience.
• Built membership system based on users' purchase metrics, initiated membership sales strategies to increase member stickiness, and boosted product sales by 30% through these practices.
• Analyzed sales, user referral, page view, unique visitor, and user growth data to generate insights for creating annual marketing strategies and achieved a YoY growth rate of 20% in sales.

• Support the development of branding and marketing strategies for cochlear implants in alignment with the company's business objectives in Mainland China.
• Constructed a social media content matrix covering WeChat, Weibo and Douyin platforms, generated targeted contents to expanding fan base by 220% within 6 months and achieving a YoY page view growth of 50%.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Created customized marketing materials to increase product awareness.
• Coordinated 100-plus KOLs and healthcare providers to produce product seeding videos and generated more than 10 trending videos on social media platforms.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Organized both online and offline new product launch activities, charity events, hearing knowledge lectures, promotional events for different market segments to generate leads and leverage on sales.

• Implemented and supervised market research projects from start to finish to create compelling marketing plans with focus groups, surveys and interviews.
• Planned celebrity wax figure unveiling ceremonies with duties covering celebrity body shape measurement, celebrity agent communication, media invitation, and drafting speech scripts.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Built solid relationships with media outlets and celebrity agents.
• Took charge of operating the Weibo official account and increased the follower number by 400,000 by taking advantage of celebrity influences.

• Recruited a group of craftsmen and artists to build the first Chinese festooned vehicle at the burning man festival which was covered by the National Geographic magazine.
• Designed visual content to promote the event and achieve over 10 million views online.

• Created payment gateway for Cochlear implants and accessories on WeChat and reached total turnover of RMB12 million up till now.
• Collaborated with different functions on program testing, designed marketing campaigns to promote online store, and analyzed traffic data for program iteration and optimization.

• 3.9 GPA (top 2%)
• Scholarship Recipient
• Relevant Coursework: Journalism @Wenwei Newspaper Hongkong