Summary
Overview
Work History
Education
Skills
Languages
Technical Skills
Timeline
Hi, I’m

Mori Wang

Beijing,China
Mori Wang

Summary

Result Oriented Marketer Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.


Overview

8
years of professional experience

Work History

Flourish, Bakery & Lifestyle

Branding & Marketing Director
01.2020 - 01.2022

Job overview

  • Lead marketing team to develop brand strategies and determine best tactics for solving challenges.
  • Conducted consumer surveys and analyzed purchasing trends.
  • Created and managed social media campaigns to increase brand engagement.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Spearheaded branding, user growth, and sales promotional campaigns in key stores that contributed to 10% growth in sales.

「Numbers」

  • Designed shrewd incentive programs for different functions, including inventory management, visual merchandising, sales, and customer services that increased employee productivity by 30%.
  • Organized horizontal marketing activities with Dianping.com (similar to Yelp) and tea brands to promote brand to broader audience.
  • Built membership system based on users' purchase metrics, initiated membership sales strategies to increase member stickiness, and boosted product sales by 30% through these practices.
  • Analyzed sales, user referral, page view, unique visitor, and user growth data to generate insights for creating annual marketing strategies and achieved a YoY growth rate of 20% in sales.

Cochlear Medical Device, Beijing, Co., Ltd

Digital Marketing Specialist & Freelancer (for 1y)
01.2016 - 01.2022

Job overview

  • Support the development of branding and marketing strategies for cochlear implants in alignment with the company's business objectives in Mainland China.
  • Constructed a social media content matrix covering WeChat, Weibo and Douyin platforms, generated targeted contents to expanding fan base by 220% within 6 months and achieving a YoY page view growth of 50%.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Created customized marketing materials to increase product awareness.
  • Coordinated 100-plus KOLs and healthcare providers to produce product seeding videos and generated more than 10 trending videos on social media platforms.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Organized both online and offline new product launch activities, charity events, hearing knowledge lectures, promotional events for different market segments to generate leads and leverage on sales.

Merlin Entertainments Group, Madame Tussaud's

Marketing Specialist
11.2014 - 04.2016

Job overview

  • Implemented and supervised market research projects from start to finish to create compelling marketing plans with focus groups, surveys and interviews.
  • Planned celebrity wax figure unveiling ceremonies with duties covering celebrity body shape measurement, celebrity agent communication, media invitation, and drafting speech scripts.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Built solid relationships with media outlets and celebrity agents.
  • Took charge of operating the Weibo official account and increased the follower number by 400,000 by taking advantage of celebrity influences.

First Chinese Festooned Vehicle At The Burning Man

「FUN Projects」Project Leader
03.2016 - 07.2016

Job overview

  • Recruited a group of craftsmen and artists to build the first Chinese festooned vehicle at the burning man festival which was covered by the National Geographic magazine.
  • Designed visual content to promote the event and achieve over 10 million views online.

Cochlear Online Store Development

「FUN Projects」Project Director
06.2018 - Current

Job overview

  • Created payment gateway for Cochlear implants and accessories on WeChat and reached total turnover of RMB12 million up till now.
  • Collaborated with different functions on program testing, designed marketing campaigns to promote online store, and analyzed traffic data for program iteration and optimization.

Education

Beijing City University
Beijing, China

Bachelor of Arts from Mass Communications - Cultural Industry Management
07.2015

University Overview

  • 3.9 GPA (top 2%)
  • Scholarship Recipient
  • Relevant Coursework: Journalism @Wenwei Newspaper Hongkong

Skills

  • Business Intelligence and Analysis
  • Product Demonstration
  • Marketing Collateral Development
  • Multi-Media Communication
  • Promotional Campaigns

Languages

Chinese (Mandarin)
Native or Bilingual
English
Full Professional
French
Elementary

Technical Skills

MS Office Word, Excel, PowerPoint, Salesforce CRM, SalesForce,Tableau, Adobe Creative suite.

Timeline

Branding & Marketing Director

Flourish, Bakery & Lifestyle
01.2020 - 01.2022

「FUN Projects」Project Director

Cochlear Online Store Development
06.2018 - Current

「FUN Projects」Project Leader

First Chinese Festooned Vehicle At The Burning Man
03.2016 - 07.2016

Digital Marketing Specialist & Freelancer (for 1y)

Cochlear Medical Device, Beijing, Co., Ltd
01.2016 - 01.2022

Marketing Specialist

Merlin Entertainments Group, Madame Tussaud's
11.2014 - 04.2016

Beijing City University

Bachelor of Arts from Mass Communications - Cultural Industry Management
Mori Wang