MOSES HERNANDEZ
NEW YORK
Summary
Experienced and professional creative - skilled in devising and implementing impactful advertising and marketing campaigns. Possessing a unique blend of insight and creativity, excels in building a deep understanding of the target audience and competitors. Known for being an early adopter of the latest industry trends and strategies. Continually bringing fresh and creative ideas to the table, dedicated to delivering exceptional results in the ever-evolving world of advertising and marketing.
Overview
8
8
years of professional experience
Work History
Community Marketing Manager
Arc'teryx
05.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assisted on the direction of numerous campaigns and community events.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Event & Brand Photography
ART DIRECTOR INTERN
TOMBRAS
07.2023 - 12.2023
- Reports to Creative Director
- Establish art direction, style and tone for brand campaigns across all channels.
- Package ideas in ways that are clear, concise and buyable.
- Accountable partner and collaborator with copywriter
- Understood the needs of clients and clients' business. (Zaxby's, Sweethearts, Bark, Josh, Sun Chips)
- Developed a range of ideas in a limited amount of time and refined and self-edited work along the way.
- Streamlined design processes for increased efficiency and faster project turnaround times.
- Pulled visual references and created comps quickly to translate ideas into relevant compelling client presentations.
- Can think in platforms and think outside the box beyond traditional advertising solutions.
- Achieved consistency in visual branding elements across print, digital, and environmental applications.
CREATIVE COORDINATOR
WIEDEN + KENNEDY
10.2022 - 07.2023
- Reports to Creative Director
- Support on all creative projects, collaborate with the creative team members such as copy writers & art directors to develop fresh ideas across.
- Multi-task various artist projects, prioritize and deliver assets on a tight deadline.
- Support and produce writing, photoshoots, brand positioning statements, and art productions. (worked & assisted on shoots for Heinz & McDonald's projects)
- Partner with design team and post producers to ensure campaigns + projects are successfully executed.
- Archiving and managing delivery of final approved assets, hard drives & various production elements.
- Manage creative budgets, approvals while tracking internally and externally.
- Maintain schedule, planning, updates, & internal communication as necessary.
- Worked on & presented decks to clients with the creatives & strategists.
- Helped source new creative talent and maintain relationships with directors, photographers, production companies, directors' representation, designers, illustrators, & stylists.
PHOTO LAB EDITOR/ASSISTANT
PICTUREHOUSE
03.2021 - 02.2023
- Reported to Lab Producer
- Image & Photo Retouching - Digital & Analog
- Scan & Upload Photos to High Resolution
- Develop & Edit Film Photos
- Graphic Design & CMYK Conversions
- Utilize Lightroom, & Photoshop Editing Applications + (Adobe, & JavaScript)
- Produce Content for Picturehouse Social Media accounts. (Instagram, & Company Website)
- Email Marketing - Client & Company Communications
- Coordinated Shoots in studio
- Printing photos to requested sizes & formats
- Creating book, & magazine prints/images
- Maintaining & cleaning all photo lab equipment, including darkroom, enlarger, scanner, & lenses
- Organize, cut, & pack all negatives with appropriate labeling
- Organize & Sort all Film; 35mm, 120 Medium Format, & Polaroid
NIKE ATHLETE OPS MANAGER
NIKE
01.2017 - 02.2022
- Reported to Nike RDA Manager
- Put together, launched, & presented decks to corporate partners & district associates
- Collaborated on the Air Max '97 'Puerto Rico' design team, & release rollout. (June 2021)
- Assisted the Serena Williams design team by providing data & pitching ideas throughout the campaign strategy process (2021)
- Assisted in producing the Nike 'Aqui Me Quedo' Puerto Rico day parade block party in Brooklyn, NY. (June 2022)
- Photographed numerous Nike events in which images were featured on Nike 'Look Books' and the NikeLab
- Interned with the Nike Social Media Team in a stretch role for 6 months contributing to the NikeNYC socials acct. (2021)
- Coordinated Nike community events with local organizations such as the Boys & Girls Club, NYC public schools, and NYC Parks & Recreation
Education
Bachelor's - Marketing, Media, Advertising, Spanish
Saint John's University
05.2022
Skills
- BRANDING
- CREATIVE
- PHOTOGRAPHY
- ADOBE SUITE
- ADVERTISING
- STRATEGY
- SOCIAL MEDIA
- MICROSOFT SUITE
- GSUITE
- PROJECT/STAFF MANAGEMENT
- CAMPAIGN DEVELOPMENT
Language Proficiencies
- Spanish, Native/Fluent
- English, Native/Fluent
- German, Beginner
- Italian, Beginner
Timeline
Community Marketing Manager
Arc'teryx
05.2024 - Current
ART DIRECTOR INTERN
TOMBRAS
07.2023 - 12.2023
CREATIVE COORDINATOR
WIEDEN + KENNEDY
10.2022 - 07.2023
PHOTO LAB EDITOR/ASSISTANT
PICTUREHOUSE
03.2021 - 02.2023
NIKE ATHLETE OPS MANAGER
NIKE
01.2017 - 02.2022
Bachelor's - Marketing, Media, Advertising, Spanish
Saint John's University
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