Summary
Work History
Education
Skills
Contact
Links
Extracurriculars
Accomplishments
Work Preference
Languages
Websites
Timeline
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Moumita Basu

Brooklyn,NY

Summary

Accomplished writer renowned for maintaining high standards and a results-driven approach in journalism. Consistently crafts impactful stories and engaging content that resonate with audiences. Possesses extensive experience in generating compelling narratives, with a strong reputation for exceptional collaboration within teams and adaptability in dynamic newsroom environments. Writing and editing skills are complemented by a keen eye for detail and an unwavering passion for storytelling, ensuring each piece not only informs but also captivates readers. Committed to elevating the quality of journalism through innovative approaches and a deep understanding of audience needs. Diligent Reporter with background in delivering compelling news stories and in-depth features. Proven track record of covering diverse topics, breaking news, and investigative reporting that resonate with readers. Demonstrated skills in research and fact-checking to ensure accuracy and reliability in all publications.

Work History

Lead Journalist & Writer

The National Digest
09.2022 - Current
  • Authors engaging news articles covering current events, science, technology, business, culture, and entertainment, driving increased reader engagement and traffic.
  • Interviews and collaborates with clients to develop compelling stories that highlight their personal and professional achievements.
  • Conducts in-depth research to craft detailed profiles for professionals across diverse fields. Previous profiles include an artificial intelligence professor, nuclear physicist, chocolatier, and school psychologist.
  • Conducted in-depth research to develop compelling news articles on various topics.
  • Collaborated with editors to refine content for clarity and impact.
  • Established and maintained relationships with sources for accurate reporting.
  • Mentored junior journalists in writing techniques and ethical standards.
  • Led investigative projects that uncovered critical issues within the community.
  • Analyzed audience engagement metrics to optimize content strategy effectively.
  • Presented findings at editorial meetings, driving discussions on future coverage priorities.
  • Wrote, edited and produced stories for Internet and digital channels.
  • Utilized SEO principles to optimize content for search engine rankings.
  • Researched and analyzed newsworthy events, trends and issues.
  • Researched and gathered information to develop accurate and credible stories.
  • Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
  • Conducted interviews with key figures, providing diverse perspectives to enrich storytelling.
  • Developed strong relationships with sources, leading to exclusive interviews and scoops.
  • Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
  • Researched and analyzed newsworthy events, trends and issues, checked facts to maintain high standard of journalistic integrity.
  • Adapted writing style for diverse audiences across print and digital platforms.
  • Wrote in-depth articles on current events, enhancing public understanding of complex issues.
  • Collaborated with editors and other journalists to create compelling content.
  • Wrote and published articles for National Digest magazine.
  • Evaluated and followed up on news leads and news tips to develop story ideas.
  • Edited and proofread articles to achieve peak accuracy and quality.
  • Utilized social media to engage readers and promote content.
  • Increased readership through engaging storytelling and attention-grabbing headlines.
  • Utilized social media channels to promote articles and interact with readers, increasing online engagement rates.
  • Cultivated strong relationships with sources and other contacts to support leads and story development.
  • Developed relationships with sources and contacts to gain additional insight.
  • Fact-checked breaking news headlines by performing background research.
  • Planned and conducted research and pitched long-form stories to promote investigative news topics.
  • Collaborated with editors and other staff members to refine story angles and content.
  • Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
  • Researched and analyzed newsworthy events, trends and issues.
  • Participated in editorial meetings to discuss story ideas and content.
  • Edited, proofread and fact-checked content for accuracy.
  • Engaged with audience through social media platforms, answering questions and providing additional context to stories.
  • Crafted detailed investigative pieces that shed light on local government actions, promoting transparency and accountability.
  • Streamlined editorial process, reducing turnaround time from story conception to publication.
  • Negotiated access to high-profile interviews, providing readers with unique perspectives on various topics.
  • Enhanced audience engagement with compelling storytelling and in-depth investigative reporting.
  • Increased readership by consistently producing content that resonated with target demographic.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Enhanced national Digest magazine reputation by consistently delivering high-quality, well-researched articles on various topics.
  • Investigated and reported on local issues impacting community engagement and public policy
  • Developed compelling narratives to enhance audience understanding of complex topics

Copywriter

Upwork
07.2020 - 08.2022
  • Developed marketing materials and copy for clients in the consumer goods and tech sectors.
  • Developed compelling copy for digital marketing campaigns, enhancing brand engagement and audience reach.
  • Conducted market research to identify target audiences, informing tailored messaging strategies that resonate with consumers.
  • Edited and proofread copy to maintain high standards of quality and consistency.
  • Developed creative copy for diverse marketing campaigns across digital and print platforms.
  • Conducted thorough research to ensure accuracy and relevance in content creation.
  • Collaborated with design and marketing teams to ensure cohesive messaging and branding.
  • Led brainstorming sessions to generate innovative ideas for promotional materials.
  • Analyzed audience engagement metrics to refine content strategies effectively.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth, Boosted web traffic with SEO-optimized articles, integrating targeted keywords seamlessly.
  • Formatted copy to align with project-specific guidelines.
  • Developed engaging copy for diverse client projects, enhancing brand messaging and audience connection.
  • Collaborated with clients to refine content strategies, ensuring alignment with marketing goals and target demographics.
  • Analyzed performance metrics to refine content strategy, focusing on approaches that yielded best engagement rates.
  • Increased customer engagement, writing persuasive email marketing campaigns that highlighted product benefits.
  • Managed competing deadlines with efficiency.
  • Edited and proofread drafts of articles and other documents.
  • Produced original, creative content for promotional advertisements and marketing materials.

Editorial Staff Member

Bookstr.com
09.2018 - 01.2020
  • Authored literary news articles for a website that has a circulation of 1.6 million readers.
  • Played an instrumental role in social media marketing for a team of 20+ journalists to generate higher page views and click through rates.
  • Curated and edited content for online articles, ensuring accuracy and coherence.
  • Collaborated with authors to refine manuscripts, enhancing overall quality and engagement.
  • Conducted thorough research on literary trends, informing editorial decisions and content strategy.
  • Assisted in the development of author guidelines that facilitated clear expectations, resulting in higher quality submissions from contributors.
  • Supported editorial team productivity through efficient scheduling and resource allocation management.
  • Ensured factual accuracy of all published material by conducting thorough research and fact-checking processes.
  • Managed deadlines effectively, ensuring consistent delivery of high-quality content on schedule for both print and online editions of the publication.
  • Strengthened brand voice consistency by adhering to company style guidelines across all published content.
  • Researched topics to create accurate and engaging content.
  • Edited and revised wide array of content for accuracy, clarity and consistency.
  • Edited and reviewed content for grammar, spelling and punctuation.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Developed and maintained editorial standards for content.
  • Curated engaging content for various literary genres to enhance user experience.
  • Collaborated with editorial team to refine article quality and ensure consistency.

Copywriter and Sales Development Representative

AB Tasty
02.2018 - 08.2018
  • Wrote copy for the national branch, adopting an innovative and humor-based approach to craft marketing campaigns that garnered 40% view rates, generated 20% click rates and were later incorporated in the company training manual for all sales reps.
  • Created first-ever sales opportunities for AB Tasty with Ralph Lauren, DSW, Penguin Random House and Brahmin Leather by prospecting ~3,000 companies and qualified leads via email, cold-calling and LinkedIn.
  • Developed compelling copy for digital marketing campaigns, enhancing audience engagement and brand visibility.
  • Collaborated with cross-functional teams to create content strategies aligned with client objectives.
  • Conducted thorough research to ensure accuracy and relevancy in all written materials.
  • Analyzed performance metrics to refine messaging and improve campaign effectiveness.
  • Led brainstorming sessions to generate innovative content ideas for diverse marketing channels.
  • Optimized SEO strategies within copy to enhance organic search rankings and traffic growth.
  • Streamlined approval processes by implementing efficient workflows for content review and feedback.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Contributed to a positive brand image by developing compelling storytelling elements for promotional videos and commercials.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Engaged with online community, responding to comments and feedback to foster positive brand image.
  • Increased customer engagement, writing persuasive email marketing campaigns that highlighted product benefits.
  • Enhanced brand visibility by crafting compelling ad copy for major product launches.
  • Analyzed data to assess sales performance and implement process improvements for efficiency.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Achieved and exceeded monthly and annual sales targets.
  • Expanded client base by conducting market research to identify new prospects and potential business opportunities.
  • Developed successful strategies for identifying and converting prospective clients to long-term customers.
  • Strengthened client trust and loyalty by resolving issues quickly, often turning potential losses into upsell opportunities.
  • Increased market penetration by identifying and entering untapped markets, guided by thorough competitive analysis.
  • Kept detailed records of daily activities through online customer database.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.


Game and Story Design Intern

Cornell's Life-Changing Labs Incubator Program
04.2016 - 11.2017
  • Led a team of two developers to create a mobile educational game geared towards teaching teens biology concepts, which went on to have more than 3,000 plays across both Android and iOS platforms.

Education

Bachelor of Arts - Economics, Minor in Computer Science

Cornell University
Ithaca, NY

Master of Fine Arts (MFA) - Creative Writing

CUNY Queens College
Queens, NY
01-2024

Skills

  • Imaginative storytelling skills
  • Journalistic reporting
  • Copywriting
  • Content writing, creation
  • Editing
  • Content strategy
  • Research and Fact-checking procedures
  • Editorial collaboration
  • Lead generation
  • Copyediting techniques
  • Interviewing skills and strategies
  • Data analysis for journalism
  • Writing for digital platforms
  • News coverage strategies
  • Creative storytelling
  • Brand messaging development
  • Writing and editing
  • Deadline management
  • Content creation
  • Social media engagement
  • Fact-checking proficiency
  • Editorial judgment
  • Data analysis in journalism
  • Storytelling
  • digital reporting
  • Research and fact-checking
  • Interviewing strength
  • Report editing
  • Story development skill
  • Critical thinking
  • Relationship building
  • Written communication
  • Online news content
  • Social media proficiency
  • Decision-making
  • Story pitching
  • Story editing
  • Headline writing
  • Daily reporting
  • Feature writing
  • Microsoft office
  • Background research
  • Story pitches
  • Fact-checking
  • Formatting
  • Excellent communication
  • Email Marketing
  • Lead Generation
  • Social Media
  • WordPress
  • Digital Marketing
  • Advertising
  • SEO
  • Fact-Checking
  • Audience engagement

Contact

  • Moumita.basu712@gmail.com
  • (732) 343-3040
  • Brooklyn, NY

Links

  • Writing Portfolio moumitascribbles.com
  • MuckRack muckrack.com/moumita-b
  • Poetry instagram.com/moumita.writes

Extracurriculars

Volunteered to write in my community magazines.

Volunteered to help teach and organize activities for children on autism spectrum.

Interests: writing, stand -up, swimming, gaming, gardening, singing

Languages: English, Bengali, Hindi

Accomplishments

Poetry Editor- The Queens Review (CUNY)

Honorable Mention- Oregon Poetry Association Poetry Contest (2020) - Under 30 Category

Published Book: "Live Nude" -Winner- Oblongata National Poetry Chapbook
Competition (2013) for a collection of poems now sold on Amazon.com and Barnesandnobles.com

Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote

Important To Me

Healthcare benefitsPaid time offPaid sick leave401k matchCareer advancementWork-life balanceCompany CultureWork from home optionTeam Building / Company RetreatsStock Options / Equity / Profit Sharing4-day work weekPersonal development programsFlexible work hours

Languages

English
Full Professional
Bengali
Limited Working
Hindi
Limited Working

Timeline

Lead Journalist & Writer

The National Digest
09.2022 - Current

Copywriter

Upwork
07.2020 - 08.2022

Editorial Staff Member

Bookstr.com
09.2018 - 01.2020

Copywriter and Sales Development Representative

AB Tasty
02.2018 - 08.2018

Game and Story Design Intern

Cornell's Life-Changing Labs Incubator Program
04.2016 - 11.2017

Bachelor of Arts - Economics, Minor in Computer Science

Cornell University

Master of Fine Arts (MFA) - Creative Writing

CUNY Queens College