Michael P.M. Holland
Pataskala,Ohio
Summary
Innovative Digital Marketing Strategist known for high productivity and efficient task completion. Specialize in SEO, content strategy, and social media marketing, bringing websites to the forefront of digital presence. Excel in time management, adaptability, and strategic planning, ensuring seamless execution of marketing campaigns that resonate with target audiences. Possess strong problem-solving skills to navigate complex digital landscapes and drive brand growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Strategist
Jack Tar Creative
06.2015 - Current
- Consistently achieve 10% - 15% organic traffic growth year over year for my Jack Tar clients.
- Managed a team of content creators responsible for producing high quality written and visual content for use in digital marketing efforts.
- Developed organic and paid digital marketing strategies for my clients.
- Successfully handled upwards of 10 clients at any single time.
SEO Strategist
Hedges & Company
04.2022 - 05.2023
- Coordinate the development and implementation of all SEO strategies, including content development and technical SEO optimizations.
- Implemented SEO best practices across all of my clients' eCommerce websites.
- Averaged a 3:1 ROI for all of my clients.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
Director of Marketing
Blacktree Marketing
02.2019 - 08.2021
- The final decision-maker on all client marketing strategies. This ranged from SEO and content strategy to paid digital advertising, as well as analog marketing channels.
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
Digital Content Expert / Compliance Officer
SmartBox LLC.
02.2016 - 02.2018
- As a Digital Content Expert I produced digital content for SmartBox clients such as on-site content, blogs, paid advertising, and social postings.
- As the Compliance Officer I handled compliance management, operational analytics, and contractual negotiations between SmartBox, their clients, and vendors.
Education
Masters of Science - Digital Media
Bellarmine University
01.2019
Masters of Arts - Communications
Bellarmine University
01.2017
Bachelors of Science - Communications
Spalding University
01.2015
Skills
- Strategic Digital Marketing
- Social Media Strategy Development
- Search Engine Optimization Strategy
- HTML and CSS
- Conversion rate optimization
- Cross-channel marketing
- Google analytics expertise
- eCommerce expert
Certification
- Google Ads April 2024
- Google Analytics April 2024
Timeline
SEO Strategist
Hedges & Company
04.2022 - 05.2023
Director of Marketing
Blacktree Marketing
02.2019 - 08.2021
Digital Content Expert / Compliance Officer
SmartBox LLC.
02.2016 - 02.2018
Senior Digital Marketing Strategist
Jack Tar Creative
06.2015 - Current
Masters of Science - Digital Media
Bellarmine University
Masters of Arts - Communications
Bellarmine University
Bachelors of Science - Communications
Spalding University
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