MITCH PROAPS
Windsor,CA
Summary
Communications leader with 20+ years of experience shaping internal, executive, and change communications in healthcare settings. Known for developing communication strategies, using AI-enabled workflows to improve process efficiency, and translating complex information into clear, actionable content for employees, leaders, donors, and other stakeholders.
Overview
27
27
years of professional experience
Work History
Philanthropy Communications & Digital Engagement Officer
SUTTER HEALTH
01.2023 - Current
- Contributed to communications strategy and editorial planning to align messaging with organizational goals.
- Prepares donor case statements, proposals, emails and impact reports.
- Launched Philanthropy SharePoint intranet to enhance internal communications.
- Developed and distributed quarterly employee newsletter to enhance engagement and information sharing.
- Uses AI-powered workflows to improve content development and process efficiency.
- Leveraged software and tools to streamline processes and enhance overall communication efficiency.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
Communications Program Manager, Philanthropy
SUTTER HEALTH
01.2018 - 01.2023
- Coordinated stakeholders to align Sutter Health Philanthropy program goals and timelines, ensuring project alignment.
- Produced executive communications and impact reports.
- Facilitated consistent communication across channels, enhancing stakeholder engagement.
- Developed communications project plans, identified risks, set objectives and monitored progress towards completion.
- Designed customer feedback surveys to gather insights on program offerings, informing future enhancements.
- Prioritized tasks and managed teams throughout multiple projects.
Associate Director, Communications
SUTTER PHYSICIAN SERVICES
01.2010 - 01.2018
- Led internal and external communications strategy to enhance stakeholder engagement.
- Directed EHR implementation communications for 10,000+ users.
- Led change communications and enterprise initiatives.
- Cultivated team atmosphere to foster support and productivity.
- Monitored budgeting, forecasting, planning and reporting activities of the department.
- Conducted meetings to lead discussions as subject matter expert on assigned projects.
- Prepared reports and presentations for executive leadership to inform strategic decision-making.
Manager, Marketing & Communications
SUTTER LAKESIDE HOSPITAL & WELLNESS CENTER
01.2007 - 01.2009
- Led marketing and communications for hospital and wellness center programs, increased wellness center membership by 57%.
- Developed print and digital content for health services and events.
- Managed hospital and wellness center communications across internal and external channels.
- Developed marketing content for patient services, events, and community outreach.
Director, Marketing & Communications
MARIN GENERAL HOSPITAL
01.2007 - 01.2007
- Developed healthcare marketing campaigns supporting patient services and hospital programs.
- Directed hospital communications strategy across internal, external, and community audiences.
- Managed marketing campaigns supporting patient outreach and community awareness for Marin General Hospital.
- Wrote press releases, leadership messages, and patient-facing content for Marin General Hospital.
- Coordinated media relations and responded to public information requests for Marin General Hospital.
Manager, Marketing & Communications
SUTTER MEDICAL CENTER OF SANTA ROSA
01.2000 - 01.2007
- Developed and implemented marketing and communications campaigns that enhanced brand awareness and expanded service lines.
- Directed media relations and press releases to strengthen reputation management efforts.
- Wrote patient communications for services, programs, and community outreach.
Education
Bachelor of Arts - Communication Studies
Sonoma State University
Skills
- Communications Strategy
- Internal Communications
- Executive Communications
- Change Communications
- Digital Communications
- Content development
- AI Content Development
- Stakeholder Engagement
- SharePoint management
- Microsoft 365
- Teams
- PowerPoint
- Word
- Excel
- Adobe Acrobat
Timeline
Philanthropy Communications & Digital Engagement Officer
SUTTER HEALTH
01.2023 - Current
Communications Program Manager, Philanthropy
SUTTER HEALTH
01.2018 - 01.2023
Associate Director, Communications
SUTTER PHYSICIAN SERVICES
01.2010 - 01.2018
Manager, Marketing & Communications
SUTTER LAKESIDE HOSPITAL & WELLNESS CENTER
01.2007 - 01.2009
Director, Marketing & Communications
MARIN GENERAL HOSPITAL
01.2007 - 01.2007
Manager, Marketing & Communications
SUTTER MEDICAL CENTER OF SANTA ROSA
01.2000 - 01.2007
Bachelor of Arts - Communication Studies
Sonoma State University